--- title: "Schlage vs Yale: Which is searched more?" description: "Is Schlage or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/door-handle-brands/compare/schlage-vs-yale" publisher: "Brandwave" --- # Schlage vs Yale: Which is searched more? Is Schlage or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Schlage and Yale - **Competitive set**: Door handle brands - **Market**: Global - **Month measured**: Sep 2026 - **Schlage Share of Search**: 39.2% - **Yale Share of Search**: 33% ## Is Schlage or Yale more popular in search? - In September 2026, Schlage had more branded searches than Yale among door handle brands worldwide. Schlage had about 125,000 branded searches, while Yale had 105,000. Schlage made up 39.2% of all door handle brand searches we track, and Yale accounted for 33%. - Schlage was ahead of Yale in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Schlage’s share of searches among door handle brands worldwide moved from 37.6% to 39.2%, and its estimated monthly branded searches moved from 141K to 125K. - Across the 12 months ending September 2026, Yale’s share of searches among door handle brands worldwide moved from 30.9% to 33%, and its estimated monthly branded searches moved from 116K to 105K. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schlage was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schlage was listed before Yale in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schlage | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Emtek | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baldwin | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kwikset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yale | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Carlisle Brass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Era | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gainsborough | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy?": 1. Schlage, 2. Emtek, 3. Baldwin - Asked ChatGPT "What are the best door handle brands?": 1. Schlage, 2. Emtek, 3. Baldwin, 4. Kwikset, 5. Yale - Asked ChatGPT "What's the best door handle brand for a home door?": 1. Schlage, 2. Kwikset, 3. Emtek, 4. Baldwin, 5. Yale - Searched Google, AI Overview "internal door handles": 1. Kwikset - Searched Google, AI Overview "front door handle": 1. Schlage, 2. Emtek Not named in any answer: Carlisle Brass, Croydex, Union, Era and Gainsborough. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for door handle brands worldwide in September 2026? - In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%. ## Month by month | Month | Schlage estimated searches | Schlage Share of Search | Schlage rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 141K | 37.6% | 1 | 116K | 30.9% | 2 | | Nov 2025 | 126K | 37.8% | 1 | 110K | 32.8% | 2 | | Dec 2025 | 133K | 39.3% | 1 | 110K | 32.5% | 2 | | Jan 2026 | 146K | 40.2% | 1 | 110K | 30.2% | 2 | | Feb 2026 | 147K | 44.1% | 1 | 94.7K | 28.5% | 2 | | Mar 2026 | 173K | 45.3% | 1 | 110K | 28.8% | 2 | | Apr 2026 | 175K | 47.9% | 1 | 101K | 27.5% | 2 | | May 2026 | 172K | 47.3% | 1 | 101K | 27.7% | 2 | | Jun 2026 | 197K | 49.9% | 1 | 101K | 25.5% | 2 | | Jul 2026 | 170K | 46.4% | 1 | 101K | 27.5% | 2 | | Aug 2026 | 154K | 41.2% | 1 | 123K | 33.1% | 2 | | Sep 2026 | 125K | 39.2% | 1 | 105K | 33% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Schlage’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Schlage**: Measured on the search terms “schlage”, “schlage door handle”, “schlage door lock”, “schlage lock” and “schlage smart lock”, summed into one figure. - **Yale**: Measured on the search terms “yale door lock”, “yale lock” and “yale smart lock”, summed into one figure. - [Schlage profile](/demand/global-en/brands/schlage) - [Yale profile](/demand/global-en/brands/yale) - [All door handle brands worldwide](/demand/global-en/categories/door-handle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Schlage or Yale more popular in search? In September 2026, Schlage had more branded searches than Yale among door handle brands worldwide. Schlage had about 125,000 branded searches, while Yale had 105,000. Schlage made up 39.2% of all door handle brand searches we track, and Yale accounted for 33%. ## Cite this page Brandwave. "Schlage vs Yale: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/door-handle-brands/compare/schlage-vs-yale This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/door-handle-brands/compare/schlage-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.