---
title: "Door handle brands: Which brands are most popular in search?"
description: "Compare the door handle brands shoppers choose between. Share of Search among Union, Era, Yale, Carlisle Brass, Croydex and Gainsborough, the door handle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/door-handle-brands"
publisher: "Brandwave"
---

# Door handle brands: Which brands are most popular in search?

Compare the door handle brands shoppers choose between. Share of Search among Union, Era, Yale, Carlisle Brass, Croydex and Gainsborough, the door handle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Door handle brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Union, 57.3%

## Which brand is most popular in search among door handle brands worldwide?

- In August 2026, Union was the most searched among door handle brands worldwide, with an estimated 1.2M branded searches and 57.3% estimated Share of Search within this set.
- Era is in 2nd place, 18.6 percentage points behind at 38.6% Share of Search.
- Across the 11 months ending August 2026, Union’s estimated Share of Search among door handle brands worldwide decreased from 62.4% to 57.3%.
- Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide increased from 34.3% to 38.6%.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide increased from 2.5% to 3.5%.
- Across the 11 months ending August 2026, Union’s estimated Share of Search among door handle brands worldwide peaked at 66.7% in May 2026 and was lowest at 47.4% in June 2026.
- Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide peaked at 47.4% in June 2026 and was lowest at 29.9% in November 2025.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide peaked at 4.3% in June 2026 and was lowest at 2.5% in October 2025.
- Across the 11 months ending August 2026, Carlisle Brass, Croydex and Gainsborough held steady: their estimated Share of Search among door handle brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Union vs Era: compare search popularity](/demand/global-en/compare/era-vs-union): 57.3% against 38.6% Share of Search.
- [Union vs Yale: compare search popularity](/demand/global-en/compare/union-vs-yale): 57.3% against 3.5% Share of Search.
- [Era vs Yale: compare search popularity](/demand/global-en/compare/era-vs-yale): 38.6% against 3.5% Share of Search.

## How did search popularity change for door handle brands worldwide in August 2026?

- In August 2026, Union gained estimated Share of Search among door handle brands worldwide, from 52.4% to 57.3%.
- In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%.
- Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
- Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Union | 57.3% | 1.2M | +48.2% | Union |
| 2 | Era | 38.6% | 823K | +22.3% | Era |
| 3 | Yale | 3.5% | 74K | +22.3% | Yale |
| 4 | Carlisle Brass | 0.38% | 8.1K | 0.0% | Carlisle Brass |
| 5 | Croydex | 0.25% | 5.4K | 0.0% | Croydex |
| 6 | Gainsborough | 0.02% | 480 | 0.0% | Gainsborough |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Union | 1.5M | 62.4% | 1 |
| Oct 2025 | Era | 823K | 34.3% | 2 |
| Oct 2025 | Yale | 60.5K | 2.5% | 3 |
| Oct 2025 | Carlisle Brass | 9.9K | 0.41% | 4 |
| Oct 2025 | Croydex | 8.1K | 0.34% | 5 |
| Oct 2025 | Gainsborough | 590 | 0.02% | 6 |
| Nov 2025 | Union | 1.5M | 66.7% | 1 |
| Nov 2025 | Era | 673K | 29.9% | 2 |
| Nov 2025 | Yale | 60.5K | 2.7% | 3 |
| Nov 2025 | Carlisle Brass | 8.1K | 0.36% | 4 |
| Nov 2025 | Croydex | 8.1K | 0.36% | 5 |
| Nov 2025 | Gainsborough | 480 | 0.02% | 6 |
| Dec 2025 | Union | 1M | 57.2% | 1 |
| Dec 2025 | Era | 673K | 38.5% | 2 |
| Dec 2025 | Yale | 60.5K | 3.5% | 3 |
| Dec 2025 | Croydex | 8.1K | 0.46% | 4 |
| Dec 2025 | Carlisle Brass | 6.6K | 0.38% | 5 |
| Dec 2025 | Gainsborough | 320 | 0.02% | 6 |
| Jan 2026 | Union | 1M | 52.6% | 1 |
| Jan 2026 | Era | 823K | 43.3% | 2 |
| Jan 2026 | Yale | 60.5K | 3.2% | 3 |
| Jan 2026 | Carlisle Brass | 8.1K | 0.43% | 4 |
| Jan 2026 | Croydex | 8.1K | 0.43% | 5 |
| Jan 2026 | Gainsborough | 390 | 0.02% | 6 |
| Feb 2026 | Union | 1M | 57.5% | 1 |
| Feb 2026 | Era | 673K | 38.7% | 2 |
| Feb 2026 | Yale | 49.5K | 2.8% | 3 |
| Feb 2026 | Carlisle Brass | 8.1K | 0.47% | 4 |
| Feb 2026 | Croydex | 6.6K | 0.38% | 5 |
| Feb 2026 | Gainsborough | 480 | 0.03% | 6 |
| Mar 2026 | Union | 1.2M | 62% | 1 |
| Mar 2026 | Era | 673K | 34.2% | 2 |
| Mar 2026 | Yale | 60.5K | 3.1% | 3 |
| Mar 2026 | Carlisle Brass | 8.1K | 0.41% | 4 |
| Mar 2026 | Croydex | 6.6K | 0.34% | 5 |
| Mar 2026 | Gainsborough | 590 | 0.03% | 6 |
| Apr 2026 | Union | 1.2M | 62% | 1 |
| Apr 2026 | Era | 673K | 34.2% | 2 |
| Apr 2026 | Yale | 60.5K | 3.1% | 3 |
| Apr 2026 | Carlisle Brass | 8.1K | 0.41% | 4 |
| Apr 2026 | Croydex | 5.4K | 0.27% | 5 |
| Apr 2026 | Gainsborough | 390 | 0.02% | 6 |
| May 2026 | Union | 1.5M | 66.7% | 1 |
| May 2026 | Era | 673K | 29.9% | 2 |
| May 2026 | Yale | 60.5K | 2.7% | 3 |
| May 2026 | Carlisle Brass | 8.1K | 0.36% | 4 |
| May 2026 | Croydex | 5.4K | 0.24% | 5 |
| May 2026 | Gainsborough | 480 | 0.02% | 6 |
| Jun 2026 | Era | 673K | 47.4% | 1 |
| Jun 2026 | Union | 673K | 47.4% | 2 |
| Jun 2026 | Yale | 60.5K | 4.3% | 3 |
| Jun 2026 | Carlisle Brass | 8.1K | 0.57% | 4 |
| Jun 2026 | Croydex | 5.4K | 0.38% | 5 |
| Jun 2026 | Gainsborough | 390 | 0.03% | 6 |
| Jul 2026 | Union | 823K | 52.4% | 1 |
| Jul 2026 | Era | 673K | 42.9% | 2 |
| Jul 2026 | Yale | 60.5K | 3.9% | 3 |
| Jul 2026 | Carlisle Brass | 8.1K | 0.52% | 4 |
| Jul 2026 | Croydex | 5.4K | 0.34% | 5 |
| Jul 2026 | Gainsborough | 480 | 0.03% | 6 |
| Aug 2026 | Union | 1.2M | 57.3% | 1 |
| Aug 2026 | Era | 823K | 38.6% | 2 |
| Aug 2026 | Yale | 74K | 3.5% | 3 |
| Aug 2026 | Carlisle Brass | 8.1K | 0.38% | 4 |
| Aug 2026 | Croydex | 5.4K | 0.25% | 5 |
| Aug 2026 | Gainsborough | 480 | 0.02% | 6 |
| Sep 2026 | Carlisle Brass | — | — | — |
| Sep 2026 | Croydex | — | — | — |
| Sep 2026 | Era | — | — | — |
| Sep 2026 | Gainsborough | — | — | — |
| Sep 2026 | Union | — | — | — |
| Sep 2026 | Yale | — | — | — |

## What is being compared

- **Carlisle Brass**: Measured on the search term “carlisle brass”.
- **Croydex**: Measured on the search term “croydex”.
- **Era**: Measured on the search term “era”.
- **Gainsborough**: Measured on the search term “gainsborough hardware”.
- **Union**: Measured on the search term “union”.
- **Yale**: Measured on the search term “yale lock”.

- [Carlisle Brass](/demand/global-en/brands/carlisle-brass)
- [Croydex](/demand/global-en/brands/croydex)
- [Era](/demand/global-en/brands/era)
- [Gainsborough](/demand/global-en/brands/gainsborough)
- [Union](/demand/global-en/brands/union)
- [Yale](/demand/global-en/brands/yale)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among door handle brands worldwide?

In August 2026, Union was the most searched among door handle brands worldwide, with an estimated 1.2M branded searches and 57.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Door handle brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/door-handle-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/door-handle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.