--- title: "Givebutter vs Neon CRM: Which is searched more?" description: "Is Givebutter or Neon CRM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donor CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/donor-crm-platforms/compare/givebutter-vs-neon-crm" publisher: "Brandwave" --- # Givebutter vs Neon CRM: Which is searched more? Is Givebutter or Neon CRM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donor CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Givebutter and Neon CRM - **Competitive set**: Donor CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **Givebutter Share of Search**: 64.6% - **Neon CRM Share of Search**: 4.7% ## Is Givebutter or Neon CRM more popular in search? - In September 2026, Givebutter had more branded searches than Neon CRM among donor CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Neon CRM had 4,400. Givebutter made up 64.6% of all donor CRM platform searches we track, and Neon CRM accounted for 4.7%. - Givebutter was ahead of Neon CRM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Givebutter’s share of searches among donor CRM platforms worldwide moved from 63.1% to 64.6%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Neon CRM’s share of searches among donor CRM platforms worldwide moved from 4.6% to 4.7%, and its estimated monthly branded searches held steady at 4.4K. ## Top donor CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Givebutter was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Neon CRM was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Neon CRM was listed before Givebutter in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bloomerang | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Little Green Light | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DonorPerfect | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Salesforce Nonprofit Cloud | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Neon CRM | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Givebutter | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Virtuous | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Blackbaud Grantmaking | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Kindful | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about donor CRM platforms - Asked ChatGPT "Which donor CRM should I use?": 1. Bloomerang, 2. Little Green Light, 3. DonorPerfect, 4. Neon CRM, 5. Salesforce Nonprofit Cloud - Asked ChatGPT "What are the best donor CRMs?": 1. Bloomerang, 2. Little Green Light, 3. DonorPerfect, 4. Neon CRM, 5. Givebutter, 6. Virtuous, 7. Salesforce Nonprofit Cloud, 8. Blackbaud Grantmaking - Asked ChatGPT "What's the best donor CRM for a charity team?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Salesforce Nonprofit Cloud, 5. DonorPerfect - Searched Google, AI Overview "donor crm": 1. Bloomerang, 2. DonorPerfect, 3. Salesforce Nonprofit Cloud, 4. Little Green Light, 5. Givebutter, 6. Virtuous - Searched Google, AI Overview "nonprofit crm software": 1. Little Green Light, 2. Bloomerang, 3. Virtuous, 4. Givebutter, 5. Salesforce Nonprofit Cloud Not named in any answer: Kindful. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for donor CRM platforms worldwide in September 2026? - In September 2026, Givebutter gained share of searches among donor CRM platforms worldwide, from 60.4% to 64.6%. - In September 2026, Neon CRM lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%. ## Month by month | Month | Givebutter estimated searches | Givebutter Share of Search | Givebutter rank | Neon CRM estimated searches | Neon CRM Share of Search | Neon CRM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 63.1% | 1 | 4.4K | 4.6% | 5 | | Nov 2025 | 49.5K | 60% | 1 | 4.4K | 5.3% | 5 | | Dec 2025 | 49.5K | 58.5% | 1 | 4.4K | 5.2% | 5 | | Jan 2026 | 49.5K | 56% | 1 | 4.4K | 5% | 5 | | Feb 2026 | 49.5K | 59.6% | 1 | 4.4K | 5.3% | 5 | | Mar 2026 | 60.5K | 63.6% | 1 | 4.4K | 4.6% | 5 | | Apr 2026 | 60.5K | 63.9% | 1 | 4.4K | 4.7% | 5 | | May 2026 | 49.5K | 60.2% | 1 | 4.4K | 5.4% | 5 | | Jun 2026 | 49.5K | 59.9% | 1 | 4.4K | 5.3% | 5 | | Jul 2026 | 40.5K | 55.9% | 1 | 4.4K | 6.1% | 4 | | Aug 2026 | 49.5K | 60.4% | 1 | 4.4K | 5.4% | 5 | | Sep 2026 | 60.5K | 64.6% | 1 | 4.4K | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Givebutter’s and Neon CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Givebutter**: Measured on the search term “givebutter”. - **Neon CRM**: Measured on the search term “neon crm”. - [Givebutter profile](/demand/global-en/brands/givebutter) - [Neon CRM profile](/demand/global-en/brands/neon-crm) - [All donor CRM platforms worldwide](/demand/global-en/categories/donor-crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Givebutter or Neon CRM more popular in search? In September 2026, Givebutter had more branded searches than Neon CRM among donor CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Neon CRM had 4,400. Givebutter made up 64.6% of all donor CRM platform searches we track, and Neon CRM accounted for 4.7%. ## Cite this page Brandwave. "Givebutter vs Neon CRM: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/donor-crm-platforms/compare/givebutter-vs-neon-crm This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/donor-crm-platforms/compare/givebutter-vs-neon-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.