--- title: "Donor CRM platforms: Which are searched most?" description: "Compare the systems charities manage donors in. Share of Search among Little Green Light, DonorPerfect, Kindful, Bloomerang and Blackbaud Grantmaking, the donor CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/donor-crm-platforms" publisher: "Brandwave" --- # Donor CRM platforms: Which are searched most? Compare the systems charities manage donors in. Share of Search among Little Green Light, DonorPerfect, Kindful, Bloomerang and Blackbaud Grantmaking, the donor CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Donor CRM platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Little Green Light, 50% ## Which brand is most popular in search among donor CRM platforms worldwide? - In August 2026, Little Green Light was the most searched among donor CRM platforms worldwide, with an estimated 12.1K branded searches and 50% estimated Share of Search within this set. - DonorPerfect is in 2nd place, 27.7 percentage points behind at 22.3% Share of Search. - Across the 11 months ending August 2026, Little Green Light’s estimated Share of Search among donor CRM platforms worldwide increased from 46% to 50%. - Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among donor CRM platforms worldwide decreased from 25.1% to 22.3%. - Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide decreased from 20.5% to 14.9%. - Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among donor CRM platforms worldwide increased from 7.2% to 12%. - Across the 11 months ending August 2026, Little Green Light’s estimated Share of Search among donor CRM platforms worldwide peaked at 50.2% in January 2026 and was lowest at 46% in October 2025. - Across the 11 months ending August 2026, DonorPerfect’s estimated Share of Search among donor CRM platforms worldwide peaked at 25.1% in December 2025 and was lowest at 20.7% in March 2026. - Across the 11 months ending August 2026, Kindful’s estimated Share of Search among donor CRM platforms worldwide peaked at 21.8% in November 2025 and was lowest at 14.9% in June 2026. - Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among donor CRM platforms worldwide peaked at 12% in July 2026 and was lowest at 6.5% in November 2025. - Across the 11 months ending August 2026, Blackbaud Grantmaking held steady: its estimated Share of Search among donor CRM platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Little Green Light vs DonorPerfect: compare search popularity](/demand/global-en/compare/donorperfect-vs-little-green-light): 50% against 22.3% Share of Search. - [Little Green Light vs Kindful: compare search popularity](/demand/global-en/compare/kindful-vs-little-green-light): 50% against 14.9% Share of Search. - [Little Green Light vs Bloomerang: compare search popularity](/demand/global-en/compare/bloomerang-vs-little-green-light): 50% against 12% Share of Search. - [DonorPerfect vs Kindful: compare search popularity](/demand/global-en/compare/donorperfect-vs-kindful): 22.3% against 14.9% Share of Search. - [DonorPerfect vs Bloomerang: compare search popularity](/demand/global-en/compare/bloomerang-vs-donorperfect): 22.3% against 12% Share of Search. - [Kindful vs Bloomerang: compare search popularity](/demand/global-en/compare/bloomerang-vs-kindful): 14.9% against 12% Share of Search. ## How did search popularity change for donor CRM platforms worldwide in August 2026? - Estimated monthly branded searches for Bloomerang worldwide rose 52.6% over 11 measured months, from 1.9K to 2.9K in August 2026. - Estimated monthly branded searches for Blackbaud Grantmaking worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026. - Estimated monthly branded searches for Kindful worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. - Estimated monthly branded searches for DonorPerfect worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Little Green Light | 50% | 12.1K | 0.0% | Little Green Light | | 2 | DonorPerfect | 22.3% | 5.4K | 0.0% | DonorPerfect | | 3 | Kindful | 14.9% | 3.6K | 0.0% | Kindful | | 4 | Bloomerang | 12% | 2.9K | 0.0% | Bloomerang | | 5 | Blackbaud Grantmaking | 0.87% | 210 | +23.5% | Blackbaud | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Little Green Light | 12.1K | 46% | 1 | | Oct 2025 | DonorPerfect | 6.6K | 25.1% | 2 | | Oct 2025 | Kindful | 5.4K | 20.5% | 3 | | Oct 2025 | Bloomerang | 1.9K | 7.2% | 4 | | Oct 2025 | Blackbaud Grantmaking | 320 | 1.2% | 5 | | Nov 2025 | Little Green Light | 12.1K | 48.9% | 1 | | Nov 2025 | DonorPerfect | 5.4K | 21.8% | 2 | | Nov 2025 | Kindful | 5.4K | 21.8% | 3 | | Nov 2025 | Bloomerang | 1.6K | 6.5% | 4 | | Nov 2025 | Blackbaud Grantmaking | 260 | 1.1% | 5 | | Dec 2025 | Little Green Light | 12.1K | 46.1% | 1 | | Dec 2025 | DonorPerfect | 6.6K | 25.1% | 2 | | Dec 2025 | Kindful | 5.4K | 20.6% | 3 | | Dec 2025 | Bloomerang | 1.9K | 7.2% | 4 | | Dec 2025 | Blackbaud Grantmaking | 260 | 0.99% | 5 | | Jan 2026 | Little Green Light | 14.8K | 50.2% | 1 | | Jan 2026 | DonorPerfect | 6.6K | 22.4% | 2 | | Jan 2026 | Kindful | 5.4K | 18.3% | 3 | | Jan 2026 | Bloomerang | 2.4K | 8.1% | 4 | | Jan 2026 | Blackbaud Grantmaking | 260 | 0.88% | 5 | | Feb 2026 | Little Green Light | 12.1K | 47.4% | 1 | | Feb 2026 | DonorPerfect | 5.4K | 21.2% | 2 | | Feb 2026 | Kindful | 5.4K | 21.2% | 3 | | Feb 2026 | Bloomerang | 2.4K | 9.4% | 4 | | Feb 2026 | Blackbaud Grantmaking | 210 | 0.82% | 5 | | Mar 2026 | Little Green Light | 12.1K | 46.4% | 1 | | Mar 2026 | DonorPerfect | 5.4K | 20.7% | 2 | | Mar 2026 | Kindful | 5.4K | 20.7% | 3 | | Mar 2026 | Bloomerang | 2.9K | 11.1% | 4 | | Mar 2026 | Blackbaud Grantmaking | 260 | 1% | 5 | | Apr 2026 | Little Green Light | 12.1K | 49.4% | 1 | | Apr 2026 | DonorPerfect | 5.4K | 22% | 2 | | Apr 2026 | Kindful | 4.4K | 18% | 3 | | Apr 2026 | Bloomerang | 2.4K | 9.8% | 4 | | Apr 2026 | Blackbaud Grantmaking | 210 | 0.86% | 5 | | May 2026 | Little Green Light | 12.1K | 49.4% | 1 | | May 2026 | DonorPerfect | 5.4K | 22% | 2 | | May 2026 | Kindful | 4.4K | 18% | 3 | | May 2026 | Bloomerang | 2.4K | 9.8% | 4 | | May 2026 | Blackbaud Grantmaking | 210 | 0.86% | 5 | | Jun 2026 | Little Green Light | 12.1K | 50% | 1 | | Jun 2026 | DonorPerfect | 5.4K | 22.3% | 2 | | Jun 2026 | Kindful | 3.6K | 14.9% | 3 | | Jun 2026 | Bloomerang | 2.9K | 12% | 4 | | Jun 2026 | Blackbaud Grantmaking | 210 | 0.87% | 5 | | Jul 2026 | Little Green Light | 12.1K | 50.1% | 1 | | Jul 2026 | DonorPerfect | 5.4K | 22.3% | 2 | | Jul 2026 | Kindful | 3.6K | 14.9% | 3 | | Jul 2026 | Bloomerang | 2.9K | 12% | 4 | | Jul 2026 | Blackbaud Grantmaking | 170 | 0.7% | 5 | | Aug 2026 | Little Green Light | 12.1K | 50% | 1 | | Aug 2026 | DonorPerfect | 5.4K | 22.3% | 2 | | Aug 2026 | Kindful | 3.6K | 14.9% | 3 | | Aug 2026 | Bloomerang | 2.9K | 12% | 4 | | Aug 2026 | Blackbaud Grantmaking | 210 | 0.87% | 5 | | Sep 2026 | Blackbaud Grantmaking | — | — | — | | Sep 2026 | Bloomerang | — | — | — | | Sep 2026 | DonorPerfect | — | — | — | | Sep 2026 | Kindful | — | — | — | | Sep 2026 | Little Green Light | — | — | — | ## What is being compared - **Blackbaud Grantmaking**: Measured on the search term “blackbaud grantmaking”. - **Bloomerang**: Measured on the search term “bloomerang crm”. - **DonorPerfect**: Measured on the search term “donorperfect”. - **Kindful**: Measured on the search term “kindful”. - **Little Green Light**: Measured on the search term “little green light”. - [Blackbaud Grantmaking](/demand/global-en/brands/blackbaud-grantmaking) - [Bloomerang](/demand/global-en/brands/bloomerang) - [DonorPerfect](/demand/global-en/brands/donorperfect) - [Kindful](/demand/global-en/brands/kindful) - [Little Green Light](/demand/global-en/brands/little-green-light) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among donor CRM platforms worldwide? In August 2026, Little Green Light was the most searched among donor CRM platforms worldwide, with an estimated 12.1K branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Donor CRM platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/donor-crm-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/donor-crm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.