---
title: "Domain name registrars: Which brands are most popular in search?"
description: "Compare the domain name registrars developers choose between. Share of Search among Cloudflare, GoDaddy, Namecheap, Bluehost, Hover and Google Domains, the domain name registrars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/domain-name-registrars"
publisher: "Brandwave"
---

# Domain name registrars: Which brands are most popular in search?

Compare the domain name registrars developers choose between. Share of Search among Cloudflare, GoDaddy, Namecheap, Bluehost, Hover and Google Domains, the domain name registrars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Domain name registrars
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 44%

## Which brand is most popular in search among domain name registrars worldwide?

- In August 2026, Cloudflare was the most searched among domain name registrars worldwide, with an estimated 4.3M branded searches and 44% estimated Share of Search within this set.
- GoDaddy is in 2nd place, 9.4 percentage points behind at 34.6% Share of Search.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide increased from 31.6% to 44%.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name registrars worldwide decreased from 46.2% to 34.6%.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide increased from 14.3% to 16.4%.
- Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain name registrars worldwide decreased from 2.8% to 2.1%.
- Across the 11 months ending August 2026, Hover’s estimated Share of Search among domain name registrars worldwide decreased from 2.3% to 1.7%.
- Across the 11 months ending August 2026, Google Domains’ estimated Share of Search among domain name registrars worldwide decreased from 2.8% to 1.1%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among domain name registrars worldwide peaked at 65.2% in November 2025 and was lowest at 31.6% in October 2025.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name registrars worldwide peaked at 46.5% in March 2026 and was lowest at 23.5% in November 2025.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide peaked at 17.7% in April 2026 and was lowest at 7.3% in November 2025.
- Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain name registrars worldwide peaked at 2.8% in October 2025 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Hover’s estimated Share of Search among domain name registrars worldwide peaked at 2.8% in January 2026 and was lowest at 1.2% in November 2025.
- Across the 11 months ending August 2026, Cloudflare rose from 2nd to 1st among domain name registrars worldwide.
- Across the 11 months ending August 2026, GoDaddy fell from 1st to 2nd among domain name registrars worldwide.
- Across the 11 months ending August 2026, Hover rose from 6th to 5th among domain name registrars worldwide.
- Across the 11 months ending August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

## Compare search popularity between leading brands

- [Cloudflare vs GoDaddy: compare search popularity](/demand/global-en/compare/cloudflare-vs-godaddy): 44% against 34.6% Share of Search.
- [Cloudflare vs Namecheap: compare search popularity](/demand/global-en/compare/cloudflare-vs-namecheap): 44% against 16.4% Share of Search.
- [Cloudflare vs Bluehost: compare search popularity](/demand/global-en/compare/bluehost-vs-cloudflare): 44% against 2.1% Share of Search.
- [GoDaddy vs Namecheap: compare search popularity](/demand/global-en/compare/godaddy-vs-namecheap): 34.6% against 16.4% Share of Search.
- [GoDaddy vs Bluehost: compare search popularity](/demand/global-en/compare/bluehost-vs-godaddy): 34.6% against 2.1% Share of Search.
- [Namecheap vs Bluehost: compare search popularity](/demand/global-en/compare/bluehost-vs-namecheap): 16.4% against 2.1% Share of Search.

## How did search popularity change for domain name registrars worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among domain name registrars worldwide, from 40.7% to 44%.
- In August 2026, Namecheap gained estimated Share of Search among domain name registrars worldwide, from 15.5% to 16.4%.
- In August 2026, GoDaddy lost estimated Share of Search among domain name registrars worldwide, from 38.7% to 34.6%.
- In August 2026, Hover rose from 6th to 5th among domain name registrars worldwide.
- In August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 44% | 4.3M | +21.0% | Cloudflare |
| 2 | GoDaddy | 34.6% | 3.4M | 0.0% | GoDaddy |
| 3 | Namecheap | 16.4% | 1.6M | +18.6% | Namecheap |
| 4 | Bluehost | 2.1% | 201K | +21.8% | Bluehost |
| 5 | Hover | 1.7% | 165K | +22.2% | Hover |
| 6 | Google Domains | 1.1% | 110K | -18.5% | Google Domains |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GoDaddy | 3.4M | 46.2% | 1 |
| Oct 2025 | Cloudflare | 2.3M | 31.6% | 2 |
| Oct 2025 | Namecheap | 1M | 14.3% | 3 |
| Oct 2025 | Bluehost | 201K | 2.8% | 4 |
| Oct 2025 | Google Domains | 201K | 2.8% | 5 |
| Oct 2025 | Hover | 165K | 2.3% | 6 |
| Nov 2025 | Cloudflare | 9.3M | 65.2% | 1 |
| Nov 2025 | GoDaddy | 3.4M | 23.5% | 2 |
| Nov 2025 | Namecheap | 1M | 7.3% | 3 |
| Nov 2025 | Bluehost | 201K | 1.4% | 4 |
| Nov 2025 | Google Domains | 201K | 1.4% | 5 |
| Nov 2025 | Hover | 165K | 1.2% | 6 |
| Dec 2025 | Cloudflare | 4.2M | 45.8% | 1 |
| Dec 2025 | GoDaddy | 3.4M | 36.9% | 2 |
| Dec 2025 | Namecheap | 1M | 11.4% | 3 |
| Dec 2025 | Bluehost | 201K | 2.2% | 4 |
| Dec 2025 | Google Domains | 165K | 1.8% | 5 |
| Dec 2025 | Hover | 165K | 1.8% | 6 |
| Jan 2026 | GoDaddy | 4.1M | 46.3% | 1 |
| Jan 2026 | Cloudflare | 2.8M | 32% | 2 |
| Jan 2026 | Namecheap | 1.3M | 14.3% | 3 |
| Jan 2026 | Hover | 246K | 2.8% | 4 |
| Jan 2026 | Bluehost | 201K | 2.3% | 5 |
| Jan 2026 | Google Domains | 201K | 2.3% | 6 |
| Feb 2026 | GoDaddy | 3.4M | 41.9% | 1 |
| Feb 2026 | Cloudflare | 2.8M | 35.5% | 2 |
| Feb 2026 | Namecheap | 1.3M | 16% | 3 |
| Feb 2026 | Bluehost | 201K | 2.5% | 4 |
| Feb 2026 | Google Domains | 165K | 2.1% | 5 |
| Feb 2026 | Hover | 165K | 2.1% | 6 |
| Mar 2026 | GoDaddy | 4.1M | 46.5% | 1 |
| Mar 2026 | Cloudflare | 2.9M | 32.5% | 2 |
| Mar 2026 | Namecheap | 1.3M | 15% | 3 |
| Mar 2026 | Bluehost | 201K | 2.3% | 4 |
| Mar 2026 | Google Domains | 165K | 1.9% | 5 |
| Mar 2026 | Hover | 165K | 1.9% | 6 |
| Apr 2026 | Cloudflare | 3.5M | 39% | 1 |
| Apr 2026 | GoDaddy | 3.4M | 37.4% | 2 |
| Apr 2026 | Namecheap | 1.6M | 17.7% | 3 |
| Apr 2026 | Bluehost | 201K | 2.2% | 4 |
| Apr 2026 | Google Domains | 165K | 1.8% | 5 |
| Apr 2026 | Hover | 165K | 1.8% | 6 |
| May 2026 | Cloudflare | 3.5M | 40.5% | 1 |
| May 2026 | GoDaddy | 3.4M | 38.5% | 2 |
| May 2026 | Namecheap | 1.3M | 15.2% | 3 |
| May 2026 | Bluehost | 201K | 2.3% | 4 |
| May 2026 | Hover | 165K | 1.9% | 5 |
| May 2026 | Google Domains | 135K | 1.6% | 6 |
| Jun 2026 | Cloudflare | 3.5M | 41% | 1 |
| Jun 2026 | GoDaddy | 3.4M | 38.8% | 2 |
| Jun 2026 | Namecheap | 1.3M | 15.2% | 3 |
| Jun 2026 | Bluehost | 165K | 1.9% | 4 |
| Jun 2026 | Google Domains | 135K | 1.6% | 5 |
| Jun 2026 | Hover | 135K | 1.6% | 6 |
| Jul 2026 | Cloudflare | 3.5M | 40.7% | 1 |
| Jul 2026 | GoDaddy | 3.4M | 38.7% | 2 |
| Jul 2026 | Namecheap | 1.3M | 15.5% | 3 |
| Jul 2026 | Bluehost | 165K | 1.9% | 4 |
| Jul 2026 | Google Domains | 135K | 1.6% | 5 |
| Jul 2026 | Hover | 135K | 1.6% | 6 |
| Aug 2026 | Cloudflare | 4.3M | 44% | 1 |
| Aug 2026 | GoDaddy | 3.4M | 34.6% | 2 |
| Aug 2026 | Namecheap | 1.6M | 16.4% | 3 |
| Aug 2026 | Bluehost | 201K | 2.1% | 4 |
| Aug 2026 | Hover | 165K | 1.7% | 5 |
| Aug 2026 | Google Domains | 110K | 1.1% | 6 |
| Sep 2026 | Bluehost | — | — | — |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | GoDaddy | — | — | — |
| Sep 2026 | Google Domains | — | — | — |
| Sep 2026 | Hover | — | — | — |
| Sep 2026 | Namecheap | — | — | — |

## What is being compared

- **Bluehost**: Measured on the search term “bluehost”.
- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **GoDaddy**: Measured on the search term “godaddy”.
- **Google Domains**: Measured on the search term “google domains”.
- **Hover**: Measured on the search term “hover”.
- **Namecheap**: Measured on the search terms “namecheap”, “namecheap ai”, “namecheap app”, “namecheap com”, “namecheap domain registration”, “namecheap domains” and “namecheap registrar”, summed into one figure.

- [Bluehost](/demand/global-en/brands/bluehost)
- [Cloudflare](/demand/global-en/brands/cloudflare)
- [GoDaddy](/demand/global-en/brands/godaddy)
- [Google Domains](/demand/global-en/brands/google-domains)
- [Hover](/demand/global-en/brands/hover)
- [Namecheap](/demand/global-en/brands/namecheap)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among domain name registrars worldwide?

In August 2026, Cloudflare was the most searched among domain name registrars worldwide, with an estimated 4.3M branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Domain name registrars: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/domain-name-registrars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/domain-name-registrars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.