--- title: "Domain name marketplaces: Which brands are most popular in search?" description: "Compare the marketplaces used to buy domain names. Share of Search among GoDaddy, Namecheap, Sedo, Afternic and Dan.com, the domain name marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/domain-name-marketplaces" publisher: "Brandwave" --- # Domain name marketplaces: Which brands are most popular in search? Compare the marketplaces used to buy domain names. Share of Search among GoDaddy, Namecheap, Sedo, Afternic and Dan.com, the domain name marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Domain name marketplaces - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: GoDaddy, 66.7% ## Which brand is most popular in search among domain name marketplaces worldwide? - In August 2026, GoDaddy was the most searched among domain name marketplaces worldwide, with an estimated 3.4M branded searches and 66.7% estimated Share of Search within this set. - Namecheap is in 2nd place, 35.1 percentage points behind at 31.6% Share of Search. - Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name marketplaces worldwide decreased from 74.7% to 66.7%. - Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name marketplaces worldwide increased from 23.1% to 31.6%. - Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain name marketplaces worldwide peaked at 75.2% in January 2026 and was lowest at 66.7% in August 2026. - Across the 11 months ending August 2026, Sedo, Afternic and Dan.com held steady: their estimated Share of Search among domain name marketplaces worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [GoDaddy vs Namecheap: compare search popularity](/demand/global-en/compare/godaddy-vs-namecheap): 66.7% against 31.6% Share of Search. ## How did search popularity change for domain name marketplaces worldwide in August 2026? - In August 2026, Namecheap gained estimated Share of Search among domain name marketplaces worldwide, from 28.1% to 31.6%. - In August 2026, GoDaddy lost estimated Share of Search among domain name marketplaces worldwide, from 70.3% to 66.7%. - Estimated monthly branded searches for Dan.com worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026. - Estimated monthly branded searches for Sedo worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | GoDaddy | 66.7% | 3.4M | 0.0% | GoDaddy | | 2 | Namecheap | 31.6% | 1.6M | +18.6% | Namecheap | | 3 | Sedo | 0.99% | 49.5K | 0.0% | Sedo | | 4 | Afternic | 0.66% | 33.1K | +22.1% | Afternic | | 5 | Dan.com | 0.03% | 1.6K | 0.0% | Dan.com | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | GoDaddy | 3.4M | 74.7% | 1 | | Oct 2025 | Namecheap | 1M | 23.1% | 2 | | Oct 2025 | Sedo | 60.5K | 1.3% | 3 | | Oct 2025 | Afternic | 33.1K | 0.74% | 4 | | Oct 2025 | Dan.com | 2.9K | 0.06% | 5 | | Nov 2025 | GoDaddy | 3.4M | 74.8% | 1 | | Nov 2025 | Namecheap | 1M | 23.2% | 2 | | Nov 2025 | Sedo | 49.5K | 1.1% | 3 | | Nov 2025 | Afternic | 40.5K | 0.9% | 4 | | Nov 2025 | Dan.com | 2.4K | 0.05% | 5 | | Dec 2025 | GoDaddy | 3.4M | 74.9% | 1 | | Dec 2025 | Namecheap | 1M | 23.2% | 2 | | Dec 2025 | Sedo | 49.5K | 1.1% | 3 | | Dec 2025 | Afternic | 33.1K | 0.74% | 4 | | Dec 2025 | Dan.com | 2.4K | 0.05% | 5 | | Jan 2026 | GoDaddy | 4.1M | 75.2% | 1 | | Jan 2026 | Namecheap | 1.3M | 23.3% | 2 | | Jan 2026 | Sedo | 49.5K | 0.91% | 3 | | Jan 2026 | Afternic | 33.1K | 0.61% | 4 | | Jan 2026 | Dan.com | 2.4K | 0.04% | 5 | | Feb 2026 | GoDaddy | 3.4M | 71% | 1 | | Feb 2026 | Namecheap | 1.3M | 27.2% | 2 | | Feb 2026 | Sedo | 49.5K | 1% | 3 | | Feb 2026 | Afternic | 33.1K | 0.7% | 4 | | Feb 2026 | Dan.com | 2.4K | 0.05% | 5 | | Mar 2026 | GoDaddy | 4.1M | 74.2% | 1 | | Mar 2026 | Namecheap | 1.3M | 24% | 2 | | Mar 2026 | Sedo | 60.5K | 1.1% | 3 | | Mar 2026 | Afternic | 33.1K | 0.6% | 4 | | Mar 2026 | Dan.com | 2.4K | 0.04% | 5 | | Apr 2026 | GoDaddy | 3.4M | 66.8% | 1 | | Apr 2026 | Namecheap | 1.6M | 31.5% | 2 | | Apr 2026 | Sedo | 49.5K | 0.99% | 3 | | Apr 2026 | Afternic | 33.1K | 0.66% | 4 | | Apr 2026 | Dan.com | 1.9K | 0.04% | 5 | | May 2026 | GoDaddy | 3.4M | 70.5% | 1 | | May 2026 | Namecheap | 1.3M | 27.8% | 2 | | May 2026 | Sedo | 49.5K | 1% | 3 | | May 2026 | Afternic | 33.1K | 0.7% | 4 | | May 2026 | Dan.com | 1.9K | 0.04% | 5 | | Jun 2026 | GoDaddy | 3.4M | 70.7% | 1 | | Jun 2026 | Namecheap | 1.3M | 27.6% | 2 | | Jun 2026 | Sedo | 49.5K | 1% | 3 | | Jun 2026 | Afternic | 27.1K | 0.57% | 4 | | Jun 2026 | Dan.com | 1.9K | 0.04% | 5 | | Jul 2026 | GoDaddy | 3.4M | 70.3% | 1 | | Jul 2026 | Namecheap | 1.3M | 28.1% | 2 | | Jul 2026 | Sedo | 49.5K | 1% | 3 | | Jul 2026 | Afternic | 27.1K | 0.57% | 4 | | Jul 2026 | Dan.com | 1.6K | 0.03% | 5 | | Aug 2026 | GoDaddy | 3.4M | 66.7% | 1 | | Aug 2026 | Namecheap | 1.6M | 31.6% | 2 | | Aug 2026 | Sedo | 49.5K | 0.99% | 3 | | Aug 2026 | Afternic | 33.1K | 0.66% | 4 | | Aug 2026 | Dan.com | 1.6K | 0.03% | 5 | | Sep 2026 | Afternic | — | — | — | | Sep 2026 | Dan.com | — | — | — | | Sep 2026 | GoDaddy | — | — | — | | Sep 2026 | Namecheap | — | — | — | | Sep 2026 | Sedo | — | — | — | ## What is being compared - **Afternic**: Measured on the search term “afternic”. - **Dan.com**: Measured on the search term “dan com”. - **GoDaddy**: Measured on the search term “godaddy”. - **Namecheap**: Measured on the search terms “namecheap”, “namecheap ai”, “namecheap app”, “namecheap com”, “namecheap domain registration”, “namecheap domains” and “namecheap registrar”, summed into one figure. - **Sedo**: Measured on the search term “sedo”. - [Afternic](/demand/global-en/brands/afternic) - [Dan.com](/demand/global-en/brands/dan-com) - [GoDaddy](/demand/global-en/brands/godaddy) - [Namecheap](/demand/global-en/brands/namecheap) - [Sedo](/demand/global-en/brands/sedo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among domain name marketplaces worldwide? In August 2026, GoDaddy was the most searched among domain name marketplaces worldwide, with an estimated 3.4M branded searches and 66.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Domain name marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/domain-name-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/domain-name-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.