---
title: "Dolls house brands: Which brands are most popular in search?"
description: "Compare the dolls house brands people search for. Share of Search among Sylvanian Families, Hape, Plan Toys, Le Toy Van, Melissa & Doug and KidKraft, the dolls house brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dolls-house-brands"
publisher: "Brandwave"
---

# Dolls house brands: Which brands are most popular in search?

Compare the dolls house brands people search for. Share of Search among Sylvanian Families, Hape, Plan Toys, Le Toy Van, Melissa & Doug and KidKraft, the dolls house brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dolls house brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sylvanian Families, 90.1%

## Which brand is most popular in search among dolls house brands worldwide?

- In August 2026, Sylvanian Families was the most searched among dolls house brands worldwide, with an estimated 673K branded searches and 90.1% estimated Share of Search within this set.
- Hape is in 2nd place, 84.7 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, Sylvanian Families’ estimated Share of Search among dolls house brands worldwide peaked at 91.7% in December 2025 and was lowest at 87.8% in May 2026.
- Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide peaked at 7.9% in April 2026 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Plan Toys rose from 4th to 3rd among dolls house brands worldwide.
- Across the 11 months ending August 2026, Le Toy Van fell from 3rd to 4th among dolls house brands worldwide.
- Across the 11 months ending August 2026, Sylvanian Families, Hape, Melissa & Doug and KidKraft held steady: their estimated Share of Search among dolls house brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sylvanian Families vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-sylvanian-families): 90.1% against 5.4% Share of Search.
- [Sylvanian Families vs Plan Toys: compare search popularity](/demand/global-en/compare/plan-toys-vs-sylvanian-families): 90.1% against 2.4% Share of Search.
- [Hape vs Plan Toys: compare search popularity](/demand/global-en/compare/hape-vs-plan-toys): 5.4% against 2.4% Share of Search.

## How did search popularity change for dolls house brands worldwide in August 2026?

- In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 90.8% to 90.1%.
- Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.
- Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
- Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sylvanian Families | 90.1% | 673K | 0.0% | Sylvanian Families |
| 2 | Hape | 5.4% | 40.5K | 0.0% | Hape |
| 3 | Plan Toys | 2.4% | 18.1K | +22.3% | Plan Toys |
| 4 | Le Toy Van | 2% | 14.8K | +22.3% | Le Toy Van |
| 5 | Melissa & Doug | 0.05% | 390 | 0.0% | Melissa & Doug |
| — | KidKraft | — | — | — | KidKraft |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sylvanian Families | 823K | 90.5% | 1 |
| Oct 2025 | Hape | 49.5K | 5.4% | 2 |
| Oct 2025 | Le Toy Van | 18.1K | 2% | 3 |
| Oct 2025 | Plan Toys | 18.1K | 2% | 4 |
| Oct 2025 | Melissa & Doug | 480 | 0.05% | 5 |
| Oct 2025 | KidKraft | — | — | — |
| Nov 2025 | Sylvanian Families | 1M | 90% | 1 |
| Nov 2025 | Hape | 60.5K | 5.4% | 2 |
| Nov 2025 | Le Toy Van | 27.1K | 2.4% | 3 |
| Nov 2025 | Plan Toys | 22.2K | 2% | 4 |
| Nov 2025 | Melissa & Doug | 720 | 0.06% | 5 |
| Nov 2025 | KidKraft | — | — | — |
| Dec 2025 | Sylvanian Families | 1.2M | 91.7% | 1 |
| Dec 2025 | Hape | 60.5K | 4.5% | 2 |
| Dec 2025 | Le Toy Van | 27.1K | 2% | 3 |
| Dec 2025 | Plan Toys | 22.2K | 1.7% | 4 |
| Dec 2025 | Melissa & Doug | 720 | 0.05% | 5 |
| Dec 2025 | KidKraft | — | — | — |
| Jan 2026 | Sylvanian Families | 673K | 89.8% | 1 |
| Jan 2026 | Hape | 49.5K | 6.6% | 2 |
| Jan 2026 | Plan Toys | 14.8K | 2% | 3 |
| Jan 2026 | Le Toy Van | 12.1K | 1.6% | 4 |
| Jan 2026 | Melissa & Doug | 390 | 0.05% | 5 |
| Jan 2026 | KidKraft | — | — | — |
| Feb 2026 | Sylvanian Families | 550K | 89.7% | 1 |
| Feb 2026 | Hape | 40.5K | 6.6% | 2 |
| Feb 2026 | Plan Toys | 12.1K | 2% | 3 |
| Feb 2026 | Le Toy Van | 9.9K | 1.6% | 4 |
| Feb 2026 | Melissa & Doug | 320 | 0.05% | 5 |
| Feb 2026 | KidKraft | — | — | — |
| Mar 2026 | Sylvanian Families | 673K | 89.4% | 1 |
| Mar 2026 | Hape | 49.5K | 6.6% | 2 |
| Mar 2026 | Plan Toys | 18.1K | 2.4% | 3 |
| Mar 2026 | Le Toy Van | 12.1K | 1.6% | 4 |
| Mar 2026 | Melissa & Doug | 320 | 0.04% | 5 |
| Mar 2026 | KidKraft | — | — | — |
| Apr 2026 | Sylvanian Families | 550K | 88.1% | 1 |
| Apr 2026 | Hape | 49.5K | 7.9% | 2 |
| Apr 2026 | Plan Toys | 14.8K | 2.4% | 3 |
| Apr 2026 | Le Toy Van | 9.9K | 1.6% | 4 |
| Apr 2026 | Melissa & Doug | 390 | 0.06% | 5 |
| Apr 2026 | KidKraft | — | — | — |
| May 2026 | Sylvanian Families | 550K | 87.8% | 1 |
| May 2026 | Hape | 49.5K | 7.9% | 2 |
| May 2026 | Plan Toys | 14.8K | 2.4% | 3 |
| May 2026 | Le Toy Van | 12.1K | 1.9% | 4 |
| May 2026 | Melissa & Doug | 320 | 0.05% | 5 |
| May 2026 | KidKraft | — | — | — |
| Jun 2026 | Sylvanian Families | 550K | 89.4% | 1 |
| Jun 2026 | Hape | 40.5K | 6.6% | 2 |
| Jun 2026 | Plan Toys | 14.8K | 2.4% | 3 |
| Jun 2026 | Le Toy Van | 9.9K | 1.6% | 4 |
| Jun 2026 | Melissa & Doug | 320 | 0.05% | 5 |
| Jun 2026 | KidKraft | — | — | — |
| Jul 2026 | Sylvanian Families | 673K | 90.8% | 1 |
| Jul 2026 | Hape | 40.5K | 5.5% | 2 |
| Jul 2026 | Plan Toys | 14.8K | 2% | 3 |
| Jul 2026 | Le Toy Van | 12.1K | 1.6% | 4 |
| Jul 2026 | Melissa & Doug | 390 | 0.05% | 5 |
| Jul 2026 | KidKraft | — | — | — |
| Aug 2026 | Sylvanian Families | 673K | 90.1% | 1 |
| Aug 2026 | Hape | 40.5K | 5.4% | 2 |
| Aug 2026 | Plan Toys | 18.1K | 2.4% | 3 |
| Aug 2026 | Le Toy Van | 14.8K | 2% | 4 |
| Aug 2026 | Melissa & Doug | 390 | 0.05% | 5 |
| Aug 2026 | KidKraft | — | — | — |
| Sep 2026 | Hape | — | — | — |
| Sep 2026 | KidKraft | — | — | — |
| Sep 2026 | Le Toy Van | — | — | — |
| Sep 2026 | Melissa & Doug | — | — | — |
| Sep 2026 | Plan Toys | — | — | — |
| Sep 2026 | Sylvanian Families | — | — | — |

## What is being compared

- **Hape**: Measured on the search term “hape”.
- **KidKraft**: Measured on the search term “kid kraft”.
- **Le Toy Van**: Measured on the search term “le toy van”.
- **Melissa & Doug**: Measured on the search term “melissadoug toys”.
- **Plan Toys**: Measured on the search term “plan toys”.
- **Sylvanian Families**: Measured on the search term “sylvanian families”.

- [Hape](/demand/global-en/brands/hape)
- [KidKraft](/demand/global-en/brands/kidkraft)
- [Le Toy Van](/demand/global-en/brands/le-toy-van)
- [Melissa & Doug](/demand/global-en/brands/melissa-and-doug)
- [Plan Toys](/demand/global-en/brands/plan-toys)
- [Sylvanian Families](/demand/global-en/brands/sylvanian-families)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dolls house brands worldwide?

In August 2026, Sylvanian Families was the most searched among dolls house brands worldwide, with an estimated 673K branded searches and 90.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dolls house brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dolls-house-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dolls-house-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.