--- title: "Dollhouse furniture brands: Which are searched most?" description: "Compare the dollhouse furniture brands people buy. Share of Search among Melissa & Doug, Hape, KidKraft and Plan Toys, the dollhouse furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dollhouse-furniture-brands" publisher: "Brandwave" --- # Dollhouse furniture brands: Which are searched most? Compare the dollhouse furniture brands people buy. Share of Search among Melissa & Doug, Hape, KidKraft and Plan Toys, the dollhouse furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dollhouse furniture brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Melissa & Doug, 63.9% ## Which brand is most popular in search among dollhouse furniture brands worldwide? - In September 2026, Melissa & Doug was the most searched among dollhouse furniture brands worldwide, with an estimated 135K branded searches and 63.9% estimated Share of Search within this set. - Hape is in 2nd place, 44.8 percentage points behind at 19.1% Share of Search. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide increased from 58.9% to 63.9%. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide decreased from 21.5% to 19.1%. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide decreased from 11.8% to 8.5%. - Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse furniture brands worldwide increased from 7.9% to 8.5%. - Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 66.7% in November 2025 and was lowest at 48.3% in April 2026. - Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 27.2% in May 2026 and was lowest at 16.4% in November 2025. - Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 17.6% in April 2026 and was lowest at 8.5% in September 2026. - Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse furniture brands worldwide peaked at 8.8% in June 2026 and was lowest at 6% in November 2025. ## Compare search popularity between leading brands - [Melissa & Doug vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-melissa-and-doug): 63.9% against 19.1% Share of Search. - [Melissa & Doug vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-melissa-and-doug): 63.9% against 8.5% Share of Search. - [Melissa & Doug vs Plan Toys: compare search popularity](/demand/global-en/compare/melissa-and-doug-vs-plan-toys): 63.9% against 8.5% Share of Search. - [Hape vs KidKraft: compare search popularity](/demand/global-en/compare/hape-vs-kidkraft): 19.1% against 8.5% Share of Search. - [Hape vs Plan Toys: compare search popularity](/demand/global-en/compare/hape-vs-plan-toys): 19.1% against 8.5% Share of Search. - [KidKraft vs Plan Toys: compare search popularity](/demand/global-en/compare/kidkraft-vs-plan-toys): 8.5% Share of Search each. ## How did search popularity change for dollhouse furniture brands worldwide in September 2026? - Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026. - Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026. - KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Melissa & Doug | 63.9% | 135K | +0.1% | Melissa & Doug | | 2 | Hape | 19.1% | 40.5K | 0.0% | Hape | | 3 | KidKraft | 8.5% | 18.1K | 0.0% | KidKraft | | 4 | Plan Toys | 8.5% | 18.1K | 0.0% | Plan Toys | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Melissa & Doug | 135K | 58.9% | 1 | | Oct 2025 | Hape | 49.5K | 21.5% | 2 | | Oct 2025 | KidKraft | 27.1K | 11.8% | 3 | | Oct 2025 | Plan Toys | 18.1K | 7.9% | 4 | | Nov 2025 | Melissa & Doug | 247K | 66.7% | 1 | | Nov 2025 | Hape | 60.5K | 16.4% | 2 | | Nov 2025 | KidKraft | 40.5K | 10.9% | 3 | | Nov 2025 | Plan Toys | 22.2K | 6% | 4 | | Dec 2025 | Melissa & Doug | 202K | 62.1% | 1 | | Dec 2025 | Hape | 60.5K | 18.6% | 2 | | Dec 2025 | KidKraft | 40.5K | 12.5% | 3 | | Dec 2025 | Plan Toys | 22.2K | 6.8% | 4 | | Jan 2026 | Melissa & Doug | 110K | 56.1% | 1 | | Jan 2026 | Hape | 49.5K | 25.1% | 2 | | Jan 2026 | KidKraft | 22.2K | 11.3% | 3 | | Jan 2026 | Plan Toys | 14.8K | 7.5% | 4 | | Feb 2026 | Melissa & Doug | 90.8K | 56.2% | 1 | | Feb 2026 | Hape | 40.5K | 25.1% | 2 | | Feb 2026 | KidKraft | 18.1K | 11.2% | 3 | | Feb 2026 | Plan Toys | 12.1K | 7.5% | 4 | | Mar 2026 | Melissa & Doug | 110K | 52.3% | 1 | | Mar 2026 | Hape | 49.5K | 23.5% | 2 | | Mar 2026 | KidKraft | 33.1K | 15.7% | 3 | | Mar 2026 | Plan Toys | 18.1K | 8.6% | 4 | | Apr 2026 | Melissa & Doug | 90.9K | 48.3% | 1 | | Apr 2026 | Hape | 49.5K | 26.3% | 2 | | Apr 2026 | KidKraft | 33.1K | 17.6% | 3 | | Apr 2026 | Plan Toys | 14.8K | 7.9% | 4 | | May 2026 | Melissa & Doug | 90.8K | 49.8% | 1 | | May 2026 | Hape | 49.5K | 27.2% | 2 | | May 2026 | KidKraft | 27.1K | 14.9% | 3 | | May 2026 | Plan Toys | 14.8K | 8.1% | 4 | | Jun 2026 | Melissa & Doug | 90.8K | 54% | 1 | | Jun 2026 | Hape | 40.5K | 24.1% | 2 | | Jun 2026 | KidKraft | 22.2K | 13.2% | 3 | | Jun 2026 | Plan Toys | 14.8K | 8.8% | 4 | | Jul 2026 | Melissa & Doug | 110K | 58.8% | 1 | | Jul 2026 | Hape | 40.5K | 21.6% | 2 | | Jul 2026 | KidKraft | 22.2K | 11.8% | 3 | | Jul 2026 | Plan Toys | 14.8K | 7.9% | 4 | | Aug 2026 | Melissa & Doug | 135K | 63.8% | 1 | | Aug 2026 | Hape | 40.5K | 19.1% | 2 | | Aug 2026 | KidKraft | 18.1K | 8.5% | 3 | | Aug 2026 | Plan Toys | 18.1K | 8.5% | 4 | | Sep 2026 | Melissa & Doug | 135K | 63.9% | 1 | | Sep 2026 | Hape | 40.5K | 19.1% | 2 | | Sep 2026 | KidKraft | 18.1K | 8.5% | 3 | | Sep 2026 | Plan Toys | 18.1K | 8.5% | 4 | ## What is being compared - **Hape**: Measured on the search term “hape”. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure. - **Plan Toys**: Measured on the search term “plan toys”. - [Hape](/demand/global-en/brands/hape) - [KidKraft](/demand/global-en/brands/kidkraft) - [Melissa & Doug](/demand/global-en/brands/melissa-and-doug) - [Plan Toys](/demand/global-en/brands/plan-toys) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dollhouse furniture brands worldwide? In September 2026, Melissa & Doug was the most searched among dollhouse furniture brands worldwide, with an estimated 135K branded searches and 63.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dollhouse furniture brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dollhouse-furniture-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dollhouse-furniture-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.