---
title: "KidKraft vs Plan Toys: Which is searched more?"
description: "Which is more popular in search, KidKraft or Plan Toys? Compare estimated monthly branded-search demand and Share of Search inside the Dollhouse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dollhouse-brands/compare/kidkraft-vs-plan-toys"
publisher: "Brandwave"
---

# KidKraft vs Plan Toys: Which is searched more?

Which is more popular in search, KidKraft or Plan Toys? Compare estimated monthly branded-search demand and Share of Search inside the Dollhouse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KidKraft and Plan Toys
- **Competitive set**: Dollhouse brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KidKraft Share of Search**: 2.9%
- **Plan Toys Share of Search**: 2.9%

## Which is more popular in search, KidKraft or Plan Toys?

- In September 2026, KidKraft and Plan Toys were level on Share of Search among dollhouse brands worldwide, with an estimated 18.1K branded searches each, at 2.9% estimated Share of Search each.
- KidKraft was ahead of Plan Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse brands worldwide moved from 4.1% to 2.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for dollhouse brands worldwide in September 2026?

- KidKraft’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 4.4% to 2.9% in September 2026.

## Month by month

| Month | KidKraft estimated searches | KidKraft Share of Search | KidKraft rank | Plan Toys estimated searches | Plan Toys Share of Search | Plan Toys rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 4.1% | 5 | 18.1K | 2.7% | 6 |
| Nov 2025 | 40.5K | 4.1% | 5 | 22.2K | 2.3% | 6 |
| Dec 2025 | 40.5K | 4.3% | 5 | 22.2K | 2.4% | 6 |
| Jan 2026 | 22.2K | 3.7% | 5 | 14.8K | 2.4% | 6 |
| Feb 2026 | 18.1K | 3.8% | 5 | 12.1K | 2.6% | 6 |
| Mar 2026 | 33.1K | 5.6% | 5 | 18.1K | 3.1% | 6 |
| Apr 2026 | 33.1K | 5.8% | 5 | 14.8K | 2.6% | 6 |
| May 2026 | 27.1K | 4.6% | 5 | 14.8K | 2.5% | 6 |
| Jun 2026 | 22.2K | 4.4% | 5 | 14.8K | 2.9% | 6 |
| Jul 2026 | 22.2K | 3.9% | 5 | 14.8K | 2.6% | 6 |
| Aug 2026 | 18.1K | 3.1% | 5 | 18.1K | 3.1% | 6 |
| Sep 2026 | 18.1K | 2.9% | 5 | 18.1K | 2.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using KidKraft’s and Plan Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure.
- **Plan Toys**: Measured on the search term “plan toys”.

- [KidKraft profile](/demand/global-en/brands/kidkraft)
- [Plan Toys profile](/demand/global-en/brands/plan-toys)
- [All dollhouse brands worldwide](/demand/global-en/categories/dollhouse-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KidKraft or Plan Toys?

In September 2026, KidKraft and Plan Toys were level on Share of Search among dollhouse brands worldwide, with an estimated 18.1K branded searches each, at 2.9% estimated Share of Search each.

## Cite this page

Brandwave. "KidKraft vs Plan Toys: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dollhouse-brands/compare/kidkraft-vs-plan-toys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dollhouse-brands/compare/kidkraft-vs-plan-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.