---
title: "Dollhouse brands: Which are searched most?"
description: "Compare the dollhouse brands people buy. Share of Search among Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft and Plan Toys, the dollhouse brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dollhouse-brands"
publisher: "Brandwave"
---

# Dollhouse brands: Which are searched most?

Compare the dollhouse brands people buy. Share of Search among Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft and Plan Toys, the dollhouse brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dollhouse brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher-Price, 39.5%

## Which brand is most popular in search among dollhouse brands worldwide?

- In September 2026, Fisher-Price was the most searched among dollhouse brands worldwide, with an estimated 246K branded searches and 39.5% estimated Share of Search within this set.
- Little Tikes is in 2nd place, 13 percentage points behind at 26.5% Share of Search.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among dollhouse brands worldwide decreased from 45.2% to 39.5%.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among dollhouse brands worldwide increased from 20.3% to 26.5%.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse brands worldwide increased from 20.3% to 21.7%.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse brands worldwide decreased from 7.4% to 6.5%.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse brands worldwide decreased from 4.1% to 2.9%.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among dollhouse brands worldwide peaked at 49.5% in January 2026 and was lowest at 39.5% in September 2026.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among dollhouse brands worldwide peaked at 27.8% in May 2026 and was lowest at 16.8% in November 2025.
- Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse brands worldwide peaked at 25% in November 2025 and was lowest at 15.3% in May 2026.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse brands worldwide peaked at 8.7% in April 2026 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse brands worldwide peaked at 5.8% in April 2026 and was lowest at 2.9% in September 2026.
- Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among dollhouse brands worldwide.
- Across the 12 months ending September 2026, Melissa & Doug fell from 2nd to 3rd among dollhouse brands worldwide.
- Across the 12 months ending September 2026, Plan Toys held steady: its estimated Share of Search among dollhouse brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fisher-Price vs Little Tikes: compare search popularity](/demand/global-en/compare/fisher-price-vs-little-tikes): 39.5% against 26.5% Share of Search.
- [Fisher-Price vs Melissa & Doug: compare search popularity](/demand/global-en/compare/fisher-price-vs-melissa-and-doug): 39.5% against 21.7% Share of Search.
- [Fisher-Price vs Hape: compare search popularity](/demand/global-en/compare/fisher-price-vs-hape): 39.5% against 6.5% Share of Search.
- [Fisher-Price vs KidKraft: compare search popularity](/demand/global-en/compare/fisher-price-vs-kidkraft): 39.5% against 2.9% Share of Search.
- [Little Tikes vs Melissa & Doug: compare search popularity](/demand/global-en/compare/little-tikes-vs-melissa-and-doug): 26.5% against 21.7% Share of Search.
- [Little Tikes vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-little-tikes): 26.5% against 6.5% Share of Search.
- [Little Tikes vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-little-tikes): 26.5% against 2.9% Share of Search.
- [Melissa & Doug vs Hape: compare search popularity](/demand/global-en/compare/hape-vs-melissa-and-doug): 21.7% against 6.5% Share of Search.
- [Melissa & Doug vs KidKraft: compare search popularity](/demand/global-en/compare/kidkraft-vs-melissa-and-doug): 21.7% against 2.9% Share of Search.
- [Hape vs KidKraft: compare search popularity](/demand/global-en/compare/hape-vs-kidkraft): 6.5% against 2.9% Share of Search.

## How did search popularity change for dollhouse brands worldwide in September 2026?

- In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among dollhouse brands worldwide, with 26.5% estimated Share of Search.
- In September 2026, Fisher-Price lost estimated Share of Search among dollhouse brands worldwide, from 41.5% to 39.5%.
- In September 2026, Melissa & Doug lost estimated Share of Search among dollhouse brands worldwide, from 22.8% to 21.7%.
- Hape’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 8% to 6.5% in September 2026.
- KidKraft’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 4.4% to 2.9% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher-Price | 39.5% | 246K | 0.0% | Mattel |
| 2 | Little Tikes | 26.5% | 165K | +22.2% | Little Tikes |
| 3 | Melissa & Doug | 21.7% | 135K | +0.1% | Melissa & Doug |
| 4 | Hape | 6.5% | 40.5K | 0.0% | Hape |
| 5 | KidKraft | 2.9% | 18.1K | 0.0% | KidKraft |
| 6 | Plan Toys | 2.9% | 18.1K | 0.0% | Plan Toys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher-Price | 301K | 45.2% | 1 |
| Oct 2025 | Melissa & Doug | 135K | 20.3% | 2 |
| Oct 2025 | Little Tikes | 135K | 20.3% | 3 |
| Oct 2025 | Hape | 49.5K | 7.4% | 4 |
| Oct 2025 | KidKraft | 27.1K | 4.1% | 5 |
| Oct 2025 | Plan Toys | 18.1K | 2.7% | 6 |
| Nov 2025 | Fisher-Price | 450K | 45.7% | 1 |
| Nov 2025 | Melissa & Doug | 247K | 25% | 2 |
| Nov 2025 | Little Tikes | 165K | 16.8% | 3 |
| Nov 2025 | Hape | 60.5K | 6.1% | 4 |
| Nov 2025 | KidKraft | 40.5K | 4.1% | 5 |
| Nov 2025 | Plan Toys | 22.2K | 2.3% | 6 |
| Dec 2025 | Fisher-Price | 450K | 47.9% | 1 |
| Dec 2025 | Melissa & Doug | 202K | 21.5% | 2 |
| Dec 2025 | Little Tikes | 165K | 17.6% | 3 |
| Dec 2025 | Hape | 60.5K | 6.4% | 4 |
| Dec 2025 | KidKraft | 40.5K | 4.3% | 5 |
| Dec 2025 | Plan Toys | 22.2K | 2.4% | 6 |
| Jan 2026 | Fisher-Price | 301K | 49.5% | 1 |
| Jan 2026 | Melissa & Doug | 110K | 18.2% | 2 |
| Jan 2026 | Little Tikes | 110K | 18.1% | 3 |
| Jan 2026 | Hape | 49.5K | 8.1% | 4 |
| Jan 2026 | KidKraft | 22.2K | 3.7% | 5 |
| Jan 2026 | Plan Toys | 14.8K | 2.4% | 6 |
| Feb 2026 | Fisher-Price | 201K | 42.5% | 1 |
| Feb 2026 | Little Tikes | 110K | 23.3% | 2 |
| Feb 2026 | Melissa & Doug | 90.8K | 19.2% | 3 |
| Feb 2026 | Hape | 40.5K | 8.6% | 4 |
| Feb 2026 | KidKraft | 18.1K | 3.8% | 5 |
| Feb 2026 | Plan Toys | 12.1K | 2.6% | 6 |
| Mar 2026 | Fisher-Price | 246K | 41.6% | 1 |
| Mar 2026 | Little Tikes | 135K | 22.8% | 2 |
| Mar 2026 | Melissa & Doug | 110K | 18.6% | 3 |
| Mar 2026 | Hape | 49.5K | 8.4% | 4 |
| Mar 2026 | KidKraft | 33.1K | 5.6% | 5 |
| Mar 2026 | Plan Toys | 18.1K | 3.1% | 6 |
| Apr 2026 | Fisher-Price | 246K | 43.2% | 1 |
| Apr 2026 | Little Tikes | 135K | 23.7% | 2 |
| Apr 2026 | Melissa & Doug | 90.9K | 16% | 3 |
| Apr 2026 | Hape | 49.5K | 8.7% | 4 |
| Apr 2026 | KidKraft | 33.1K | 5.8% | 5 |
| Apr 2026 | Plan Toys | 14.8K | 2.6% | 6 |
| May 2026 | Fisher-Price | 246K | 41.5% | 1 |
| May 2026 | Little Tikes | 165K | 27.8% | 2 |
| May 2026 | Melissa & Doug | 90.8K | 15.3% | 3 |
| May 2026 | Hape | 49.5K | 8.3% | 4 |
| May 2026 | KidKraft | 27.1K | 4.6% | 5 |
| May 2026 | Plan Toys | 14.8K | 2.5% | 6 |
| Jun 2026 | Fisher-Price | 201K | 39.9% | 1 |
| Jun 2026 | Little Tikes | 135K | 26.8% | 2 |
| Jun 2026 | Melissa & Doug | 90.8K | 18% | 3 |
| Jun 2026 | Hape | 40.5K | 8% | 4 |
| Jun 2026 | KidKraft | 22.2K | 4.4% | 5 |
| Jun 2026 | Plan Toys | 14.8K | 2.9% | 6 |
| Jul 2026 | Fisher-Price | 246K | 43.2% | 1 |
| Jul 2026 | Little Tikes | 135K | 23.7% | 2 |
| Jul 2026 | Melissa & Doug | 110K | 19.4% | 3 |
| Jul 2026 | Hape | 40.5K | 7.1% | 4 |
| Jul 2026 | KidKraft | 22.2K | 3.9% | 5 |
| Jul 2026 | Plan Toys | 14.8K | 2.6% | 6 |
| Aug 2026 | Fisher-Price | 246K | 41.5% | 1 |
| Aug 2026 | Melissa & Doug | 135K | 22.8% | 2 |
| Aug 2026 | Little Tikes | 135K | 22.8% | 3 |
| Aug 2026 | Hape | 40.5K | 6.8% | 4 |
| Aug 2026 | KidKraft | 18.1K | 3.1% | 5 |
| Aug 2026 | Plan Toys | 18.1K | 3.1% | 6 |
| Sep 2026 | Fisher-Price | 246K | 39.5% | 1 |
| Sep 2026 | Little Tikes | 165K | 26.5% | 2 |
| Sep 2026 | Melissa & Doug | 135K | 21.7% | 3 |
| Sep 2026 | Hape | 40.5K | 6.5% | 4 |
| Sep 2026 | KidKraft | 18.1K | 2.9% | 5 |
| Sep 2026 | Plan Toys | 18.1K | 2.9% | 6 |

## What is being compared

- **Fisher-Price**: Measured on the search term “fisher price”.
- **Hape**: Measured on the search term “hape”.
- **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Melissa & Doug**: Measured on the search terms “melissa doug” and “melissadoug toys”, summed into one figure.
- **Plan Toys**: Measured on the search term “plan toys”.

- [Fisher-Price](/demand/global-en/brands/fisher-price)
- [Hape](/demand/global-en/brands/hape)
- [KidKraft](/demand/global-en/brands/kidkraft)
- [Little Tikes](/demand/global-en/brands/little-tikes)
- [Melissa & Doug](/demand/global-en/brands/melissa-and-doug)
- [Plan Toys](/demand/global-en/brands/plan-toys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dollhouse brands worldwide?

In September 2026, Fisher-Price was the most searched among dollhouse brands worldwide, with an estimated 246K branded searches and 39.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dollhouse brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dollhouse-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dollhouse-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.