---
title: "Rover vs Wag: Which is searched more?"
description: "Which is more popular in search, Rover or Wag? Compare estimated monthly branded-search demand and Share of Search inside the Dog walking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-walking-apps/compare/rover-pet-care-vs-wag"
publisher: "Brandwave"
---

# Rover vs Wag: Which is searched more?

Which is more popular in search, Rover or Wag? Compare estimated monthly branded-search demand and Share of Search inside the Dog walking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rover and Wag
- **Competitive set**: Dog walking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Rover Share of Search**: 11.4%
- **Wag Share of Search**: 2.7%

## Which is more popular in search, Rover or Wag?

- In August 2026, Rover had more branded searches than Wag among dog walking apps worldwide. Rover was estimated to have 19.1K branded searches compared to Wag’s 4.5K, and held an 11.4% Share of Search versus Wag’s 2.7%.
- Rover was ahead of Wag in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among dog walking apps worldwide moved from 11.9% to 11.4%, and its estimated monthly branded searches moved from 15.7K to 19.1K.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide moved from 5.5% to 2.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K.

## How did search popularity change for dog walking apps worldwide in August 2026?

- In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%.
- Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.

## Month by month

| Month | Rover estimated searches | Rover Share of Search | Rover rank | Wag estimated searches | Wag Share of Search | Wag rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15.7K | 11.9% | 3 | 7.3K | 5.5% | 4 |
| Nov 2025 | 12.8K | 10.1% | 3 | 6.3K | 5% | 4 |
| Dec 2025 | 15.5K | 11.8% | 3 | 6.3K | 4.8% | 4 |
| Jan 2026 | 19K | 12.6% | 3 | 8.5K | 5.6% | 4 |
| Feb 2026 | 13K | 10.2% | 3 | 6K | 4.7% | 4 |
| Mar 2026 | 15.7K | 8.3% | 3 | 6.3K | 3.3% | 4 |
| Apr 2026 | 19.1K | 11.6% | 3 | 6.3K | 3.8% | 4 |
| May 2026 | 19.1K | 13.4% | 3 | 5.5K | 3.9% | 4 |
| Jun 2026 | 16.1K | 10.5% | 3 | 5.5K | 3.6% | 4 |
| Jul 2026 | 15.8K | 9.7% | 3 | 4.8K | 2.9% | 4 |
| Aug 2026 | 19.1K | 11.4% | 3 | 4.5K | 2.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rover’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rover**: Measured on the search terms “rover dog walking” and “rover pet care”, summed into one figure.
- **Wag**: Measured on the search terms “wag app” and “wag dog walking”, summed into one figure.

- [Rover profile](/demand/global-en/brands/rover-pet-care)
- [Wag profile](/demand/global-en/brands/wag)
- [All dog walking apps worldwide](/demand/global-en/categories/dog-walking-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rover or Wag?

In August 2026, Rover had more branded searches than Wag among dog walking apps worldwide. Rover was estimated to have 19.1K branded searches compared to Wag’s 4.5K, and held an 11.4% Share of Search versus Wag’s 2.7%.

## Cite this page

Brandwave. "Rover vs Wag: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-walking-apps/compare/rover-pet-care-vs-wag

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-walking-apps/compare/rover-pet-care-vs-wag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.