---
title: "Dog walking apps: Which brands are most popular in search?"
description: "Compare the dog walking apps people search for. Share of Search among Fetch, Pawshake, Rover, Wag, Barkly Pets and Holidog, the dog walking apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-walking-apps"
publisher: "Brandwave"
---

# Dog walking apps: Which brands are most popular in search?

Compare the dog walking apps people search for. Share of Search among Fetch, Pawshake, Rover, Wag, Barkly Pets and Holidog, the dog walking apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog walking apps
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fetch, 49.5%

## Which brand is most popular in search among dog walking apps worldwide?

- In August 2026, Fetch was the most searched among dog walking apps worldwide, with an estimated 82.7K branded searches and 49.5% estimated Share of Search within this set.
- Pawshake is in 2nd place, 13.3 percentage points behind at 36.2% Share of Search.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among dog walking apps worldwide decreased from 51.9% to 49.5%.
- Across the 11 months ending August 2026, Pawshake’s estimated Share of Search among dog walking apps worldwide increased from 30.6% to 36.2%.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide decreased from 5.5% to 2.7%.
- Across the 11 months ending August 2026, Fetch’s estimated Share of Search among dog walking apps worldwide peaked at 62.2% in March 2026 and was lowest at 47.7% in May 2026.
- Across the 11 months ending August 2026, Pawshake’s estimated Share of Search among dog walking apps worldwide peaked at 37% in July 2026 and was lowest at 24.6% in April 2026.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among dog walking apps worldwide peaked at 13.4% in May 2026 and was lowest at 8.3% in March 2026.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide peaked at 5.6% in January 2026 and was lowest at 2.7% in August 2026.
- Across the 11 months ending August 2026, Rover, Barkly Pets and Holidog held steady: their estimated Share of Search among dog walking apps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fetch vs Pawshake: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-pawshake): 49.5% against 36.2% Share of Search.
- [Fetch vs Rover: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-rover-pet-care): 49.5% against 11.4% Share of Search.
- [Fetch vs Wag: compare search popularity](/demand/global-en/compare/fetch-pet-insurance-vs-wag): 49.5% against 2.7% Share of Search.
- [Pawshake vs Rover: compare search popularity](/demand/global-en/compare/pawshake-vs-rover-pet-care): 36.2% against 11.4% Share of Search.
- [Pawshake vs Wag: compare search popularity](/demand/global-en/compare/pawshake-vs-wag): 36.2% against 2.7% Share of Search.
- [Rover vs Wag: compare search popularity](/demand/global-en/compare/rover-pet-care-vs-wag): 11.4% against 2.7% Share of Search.

## How did search popularity change for dog walking apps worldwide in August 2026?

- In August 2026, Rover gained estimated Share of Search among dog walking apps worldwide, from 9.7% to 11.4%.
- In August 2026, Fetch lost estimated Share of Search among dog walking apps worldwide, from 50.3% to 49.5%.
- In August 2026, Pawshake lost estimated Share of Search among dog walking apps worldwide, from 37% to 36.2%.
- Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.
- Estimated monthly branded searches for Barkly Pets worldwide rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fetch | 49.5% | 82.7K | +0.4% | Fetch |
| 2 | Pawshake | 36.2% | 60.5K | 0.0% | Pawshake |
| 3 | Rover | 11.4% | 19.1K | +20.9% | Rover |
| 4 | Wag | 2.7% | 4.5K | -6.3% | Wag |
| 5 | Barkly Pets | 0.19% | 320 | +52.4% | Barkly Pets |
| — | Holidog | — | — | — | Holidog |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fetch | 68.7K | 51.9% | 1 |
| Oct 2025 | Pawshake | 40.5K | 30.6% | 2 |
| Oct 2025 | Rover | 15.7K | 11.9% | 3 |
| Oct 2025 | Wag | 7.3K | 5.5% | 4 |
| Oct 2025 | Barkly Pets | 170 | 0.13% | 5 |
| Oct 2025 | Holidog | — | — | — |
| Nov 2025 | Fetch | 66.9K | 52.8% | 1 |
| Nov 2025 | Pawshake | 40.5K | 32% | 2 |
| Nov 2025 | Rover | 12.8K | 10.1% | 3 |
| Nov 2025 | Wag | 6.3K | 5% | 4 |
| Nov 2025 | Barkly Pets | 140 | 0.11% | 5 |
| Nov 2025 | Holidog | — | — | — |
| Dec 2025 | Fetch | 69.1K | 52.5% | 1 |
| Dec 2025 | Pawshake | 40.5K | 30.8% | 2 |
| Dec 2025 | Rover | 15.5K | 11.8% | 3 |
| Dec 2025 | Wag | 6.3K | 4.8% | 4 |
| Dec 2025 | Barkly Pets | 140 | 0.11% | 5 |
| Dec 2025 | Holidog | — | — | — |
| Jan 2026 | Fetch | 83.1K | 55% | 1 |
| Jan 2026 | Pawshake | 40.5K | 26.8% | 2 |
| Jan 2026 | Rover | 19K | 12.6% | 3 |
| Jan 2026 | Wag | 8.5K | 5.6% | 4 |
| Jan 2026 | Barkly Pets | 140 | 0.09% | 5 |
| Jan 2026 | Holidog | — | — | — |
| Feb 2026 | Fetch | 67.9K | 53.2% | 1 |
| Feb 2026 | Pawshake | 40.5K | 31.8% | 2 |
| Feb 2026 | Rover | 13K | 10.2% | 3 |
| Feb 2026 | Wag | 6K | 4.7% | 4 |
| Feb 2026 | Barkly Pets | 140 | 0.11% | 5 |
| Feb 2026 | Holidog | — | — | — |
| Mar 2026 | Fetch | 118K | 62.2% | 1 |
| Mar 2026 | Pawshake | 49.5K | 26.1% | 2 |
| Mar 2026 | Rover | 15.7K | 8.3% | 3 |
| Mar 2026 | Wag | 6.3K | 3.3% | 4 |
| Mar 2026 | Barkly Pets | 170 | 0.09% | 5 |
| Mar 2026 | Holidog | — | — | — |
| Apr 2026 | Fetch | 98.5K | 59.9% | 1 |
| Apr 2026 | Pawshake | 40.5K | 24.6% | 2 |
| Apr 2026 | Rover | 19.1K | 11.6% | 3 |
| Apr 2026 | Wag | 6.3K | 3.8% | 4 |
| Apr 2026 | Barkly Pets | 140 | 0.09% | 5 |
| Apr 2026 | Holidog | — | — | — |
| May 2026 | Fetch | 67.9K | 47.7% | 1 |
| May 2026 | Pawshake | 49.5K | 34.8% | 2 |
| May 2026 | Rover | 19.1K | 13.4% | 3 |
| May 2026 | Wag | 5.5K | 3.9% | 4 |
| May 2026 | Barkly Pets | 260 | 0.18% | 5 |
| May 2026 | Holidog | — | — | — |
| Jun 2026 | Fetch | 82.1K | 53.5% | 1 |
| Jun 2026 | Pawshake | 49.5K | 32.3% | 2 |
| Jun 2026 | Rover | 16.1K | 10.5% | 3 |
| Jun 2026 | Wag | 5.5K | 3.6% | 4 |
| Jun 2026 | Barkly Pets | 260 | 0.17% | 5 |
| Jun 2026 | Holidog | — | — | — |
| Jul 2026 | Fetch | 82.4K | 50.3% | 1 |
| Jul 2026 | Pawshake | 60.5K | 37% | 2 |
| Jul 2026 | Rover | 15.8K | 9.7% | 3 |
| Jul 2026 | Wag | 4.8K | 2.9% | 4 |
| Jul 2026 | Barkly Pets | 210 | 0.13% | 5 |
| Jul 2026 | Holidog | — | — | — |
| Aug 2026 | Fetch | 82.7K | 49.5% | 1 |
| Aug 2026 | Pawshake | 60.5K | 36.2% | 2 |
| Aug 2026 | Rover | 19.1K | 11.4% | 3 |
| Aug 2026 | Wag | 4.5K | 2.7% | 4 |
| Aug 2026 | Barkly Pets | 320 | 0.19% | 5 |
| Aug 2026 | Holidog | — | — | — |
| Sep 2026 | Barkly Pets | — | — | — |
| Sep 2026 | Fetch | — | — | — |
| Sep 2026 | Holidog | — | — | — |
| Sep 2026 | Pawshake | — | — | — |
| Sep 2026 | Rover | — | — | — |
| Sep 2026 | Wag | — | — | — |

## What is being compared

- **Barkly Pets**: Measured on the search term “barkly pets”.
- **Fetch**: Measured on the search terms “dog insurance fetch”, “fetch cat insurance”, “fetch dog insurance”, “fetch insurance”, “fetch pet insurance”, “fetchpet com” and “pet insurance fetch”, summed into one figure.
- **Holidog**: Measured on the search term “holidog pet”.
- **Pawshake**: Measured on the search term “pawshake”.
- **Rover**: Measured on the search terms “rover dog walking” and “rover pet care”, summed into one figure.
- **Wag**: Measured on the search terms “wag app” and “wag dog walking”, summed into one figure.

- [Barkly Pets](/demand/global-en/brands/barkly-pets)
- [Fetch](/demand/global-en/brands/fetch-pet-insurance)
- [Holidog](/demand/global-en/brands/holidog)
- [Pawshake](/demand/global-en/brands/pawshake)
- [Rover](/demand/global-en/brands/rover-pet-care)
- [Wag](/demand/global-en/brands/wag)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog walking apps worldwide?

In August 2026, Fetch was the most searched among dog walking apps worldwide, with an estimated 82.7K branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog walking apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dog-walking-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-walking-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.