---
title: "Dog trainers: Which are searched most?"
description: "Compare the dog trainers shoppers choose between. Share of Search among Garmin, SportDOG, E-Collar Technologies, PetSafe, Educator and Dogtra, the dog trainers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-trainers"
publisher: "Brandwave"
---

# Dog trainers: Which are searched most?

Compare the dog trainers shoppers choose between. Share of Search among Garmin, SportDOG, E-Collar Technologies, PetSafe, Educator and Dogtra, the dog trainers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog trainers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 81.6%

## Which brand is most popular in search among dog trainers worldwide?

- In August 2026, Garmin was the most searched among dog trainers worldwide, with an estimated 5.4M branded searches and 81.6% estimated Share of Search within this set.
- SportDOG is in 2nd place, 66.4 percentage points behind at 15.2% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog trainers worldwide increased from 79.9% to 81.6%.
- Across the 11 months ending August 2026, E-Collar Technologies’ estimated Share of Search among dog trainers worldwide decreased from 2.2% to 1.2%.
- Across the 11 months ending August 2026, Educator’s estimated Share of Search among dog trainers worldwide decreased from 1.6% to 0.75%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog trainers worldwide peaked at 83.7% in November 2025 and was lowest at 77.2% in January 2026.
- Across the 11 months ending August 2026, SportDOG’s estimated Share of Search among dog trainers worldwide peaked at 18% in July 2026 and was lowest at 12.3% in November 2025.
- Across the 11 months ending August 2026, Educator’s estimated Share of Search among dog trainers worldwide peaked at 2.4% in January 2026 and was lowest at 0.75% in August 2026.
- Across the 11 months ending August 2026, PetSafe rose from 5th to 4th among dog trainers worldwide.
- Across the 11 months ending August 2026, Educator fell from 4th to 5th among dog trainers worldwide.
- Across the 11 months ending August 2026, SportDOG and Dogtra held steady: their estimated Share of Search among dog trainers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs SportDOG: compare search popularity](/demand/global-en/compare/garmin-vs-sportdog): 81.6% against 15.2% Share of Search.

## How did search popularity change for dog trainers worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among dog trainers worldwide, from 78.4% to 81.6%.
- In August 2026, SportDOG lost estimated Share of Search among dog trainers worldwide, from 18% to 15.2%.
- Estimated monthly branded searches for PetSafe worldwide rose 11.6% over 11 measured months, from 50.8K to 56.7K in August 2026.
- Estimated monthly branded searches for Educator worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 100K to 82.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 81.6% | 5.4M | +23.2% | Garmin |
| 2 | SportDOG | 15.2% | 1M | 0.0% | SportDOG |
| 3 | E-Collar Technologies | 1.2% | 82.1K | 0.0% | E-Collar Technologies |
| 4 | PetSafe | 0.86% | 56.7K | +9.0% | PetSafe |
| 5 | Educator | 0.75% | 49.5K | 0.0% | Educator |
| 6 | Dogtra | 0.28% | 18.1K | +22.3% | Dogtra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 79.9% | 1 |
| Oct 2025 | SportDOG | 673K | 14.8% | 2 |
| Oct 2025 | E-Collar Technologies | 100K | 2.2% | 3 |
| Oct 2025 | Educator | 74K | 1.6% | 4 |
| Oct 2025 | PetSafe | 50.8K | 1.1% | 5 |
| Oct 2025 | Dogtra | 18.1K | 0.4% | 6 |
| Nov 2025 | Garmin | 4.6M | 83.7% | 1 |
| Nov 2025 | SportDOG | 673K | 12.3% | 2 |
| Nov 2025 | E-Collar Technologies | 82.1K | 1.5% | 3 |
| Nov 2025 | Educator | 60.5K | 1.1% | 4 |
| Nov 2025 | PetSafe | 50.9K | 0.93% | 5 |
| Nov 2025 | Dogtra | 22.2K | 0.41% | 6 |
| Dec 2025 | Garmin | 4.4M | 83% | 1 |
| Dec 2025 | SportDOG | 673K | 12.7% | 2 |
| Dec 2025 | E-Collar Technologies | 82.1K | 1.6% | 3 |
| Dec 2025 | Educator | 60.5K | 1.1% | 4 |
| Dec 2025 | PetSafe | 52.1K | 0.99% | 5 |
| Dec 2025 | Dogtra | 27.1K | 0.51% | 6 |
| Jan 2026 | Garmin | 4.4M | 77.2% | 1 |
| Jan 2026 | SportDOG | 1M | 17.6% | 2 |
| Jan 2026 | Educator | 135K | 2.4% | 3 |
| Jan 2026 | E-Collar Technologies | 82.1K | 1.4% | 4 |
| Jan 2026 | PetSafe | 51.2K | 0.9% | 5 |
| Jan 2026 | Dogtra | 27.1K | 0.48% | 6 |
| Feb 2026 | Garmin | 3.6M | 78% | 1 |
| Feb 2026 | SportDOG | 823K | 18% | 2 |
| Feb 2026 | E-Collar Technologies | 68.6K | 1.5% | 3 |
| Feb 2026 | Educator | 49.5K | 1.1% | 4 |
| Feb 2026 | PetSafe | 45.1K | 0.99% | 5 |
| Feb 2026 | Dogtra | 22.2K | 0.48% | 6 |
| Mar 2026 | Garmin | 4.3M | 83.2% | 1 |
| Mar 2026 | SportDOG | 673K | 12.9% | 2 |
| Mar 2026 | E-Collar Technologies | 83.9K | 1.6% | 3 |
| Mar 2026 | PetSafe | 54.6K | 1% | 4 |
| Mar 2026 | Educator | 49.5K | 0.95% | 5 |
| Mar 2026 | Dogtra | 18.1K | 0.35% | 6 |
| Apr 2026 | Garmin | 4.4M | 83.4% | 1 |
| Apr 2026 | SportDOG | 673K | 12.9% | 2 |
| Apr 2026 | E-Collar Technologies | 82.1K | 1.6% | 3 |
| Apr 2026 | Educator | 49.5K | 0.95% | 4 |
| Apr 2026 | PetSafe | 44.7K | 0.86% | 5 |
| Apr 2026 | Dogtra | 18.1K | 0.35% | 6 |
| May 2026 | Garmin | 4.5M | 81.6% | 1 |
| May 2026 | SportDOG | 823K | 14.8% | 2 |
| May 2026 | E-Collar Technologies | 82.1K | 1.5% | 3 |
| May 2026 | Educator | 49.5K | 0.89% | 4 |
| May 2026 | PetSafe | 48.4K | 0.87% | 5 |
| May 2026 | Dogtra | 18.1K | 0.33% | 6 |
| Jun 2026 | Garmin | 4.4M | 78.5% | 1 |
| Jun 2026 | SportDOG | 1M | 17.9% | 2 |
| Jun 2026 | E-Collar Technologies | 82.1K | 1.5% | 3 |
| Jun 2026 | Educator | 49.5K | 0.89% | 4 |
| Jun 2026 | PetSafe | 48.7K | 0.87% | 5 |
| Jun 2026 | Dogtra | 18.1K | 0.32% | 6 |
| Jul 2026 | Garmin | 4.4M | 78.4% | 1 |
| Jul 2026 | SportDOG | 1M | 18% | 2 |
| Jul 2026 | E-Collar Technologies | 82.1K | 1.5% | 3 |
| Jul 2026 | PetSafe | 52K | 0.94% | 4 |
| Jul 2026 | Educator | 49.5K | 0.89% | 5 |
| Jul 2026 | Dogtra | 14.8K | 0.27% | 6 |
| Aug 2026 | Garmin | 5.4M | 81.6% | 1 |
| Aug 2026 | SportDOG | 1M | 15.2% | 2 |
| Aug 2026 | E-Collar Technologies | 82.1K | 1.2% | 3 |
| Aug 2026 | PetSafe | 56.7K | 0.86% | 4 |
| Aug 2026 | Educator | 49.5K | 0.75% | 5 |
| Aug 2026 | Dogtra | 18.1K | 0.28% | 6 |
| Sep 2026 | Dogtra | — | — | — |
| Sep 2026 | E-Collar Technologies | — | — | — |
| Sep 2026 | Educator | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | PetSafe | — | — | — |
| Sep 2026 | SportDOG | — | — | — |

## What is being compared

- **Dogtra**: Measured on the search term “dogtra”.
- **E-Collar Technologies**: Measured on the search terms “e collar” and “e collar technologies”, summed into one figure.
- **Educator**: Measured on the search term “educator”.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **PetSafe**: Measured on the search terms “automatic feeder petsafe”, “pet safe”, “petsafe”, “petsafe cat feeder”, “petsafe com”, “petsafe dog feeder”, “petsafe healthy pet simply feed”, “petsafe pet feeder”, “petsafe smart feed” and “petsafe smartfeed”, summed into one figure.
- **SportDOG**: Measured on the search term “sportdog”.

- [Dogtra](/demand/global-en/brands/dogtra)
- [E-Collar Technologies](/demand/global-en/brands/e-collar-technologies)
- [Educator](/demand/global-en/brands/educator)
- [Garmin](/demand/global-en/brands/garmin)
- [PetSafe](/demand/global-en/brands/petsafe)
- [SportDOG](/demand/global-en/brands/sportdog)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog trainers worldwide?

In August 2026, Garmin was the most searched among dog trainers worldwide, with an estimated 5.4M branded searches and 81.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog trainers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-trainers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-trainers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.