--- title: "Dog toy brands: Which brands are most popular in search?" description: "Compare the dog toy brands people buy. Share of Search among KONG, Tuffy's, Chuckit, Outward Hound and ZippyPaws, the dog toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-toy-brands" publisher: "Brandwave" --- # Dog toy brands: Which brands are most popular in search? Compare the dog toy brands people buy. Share of Search among KONG, Tuffy's, Chuckit, Outward Hound and ZippyPaws, the dog toy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dog toy brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: KONG, 56.8% ## Which brand is most popular in search among dog toy brands worldwide? - In August 2026, KONG was the most searched among dog toy brands worldwide, with an estimated 78.6K branded searches and 56.8% estimated Share of Search within this set. - Tuffy's is in 2nd place, 32.9 percentage points behind at 23.9% Share of Search. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide decreased from 59.3% to 56.8%. - Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide increased from 20.5% to 23.9%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide peaked at 65.1% in November 2025 and was lowest at 52.7% in June 2026. - Across the 11 months ending August 2026, Tuffy's’ estimated Share of Search among dog toy brands worldwide peaked at 27.1% in June 2026 and was lowest at 15.6% in December 2025. - Across the 11 months ending August 2026, Chuckit’s estimated Share of Search among dog toy brands worldwide peaked at 10.3% in May 2026 and was lowest at 7% in December 2025. - Across the 11 months ending August 2026, Outward Hound’s estimated Share of Search among dog toy brands worldwide peaked at 10.5% in December 2025 and was lowest at 4.9% in November 2025. - Across the 11 months ending August 2026, ZippyPaws’ estimated Share of Search among dog toy brands worldwide peaked at 5% in October 2025 and was lowest at 3.6% in March 2026. - Across the 11 months ending August 2026, Chuckit, Outward Hound and ZippyPaws held steady: their estimated Share of Search among dog toy brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [KONG vs Tuffy's: compare search popularity](/demand/global-en/compare/kong-vs-tuffy-s): 56.8% against 23.9% Share of Search. - [KONG vs Chuckit: compare search popularity](/demand/global-en/compare/chuckit-vs-kong): 56.8% against 8.7% Share of Search. - [KONG vs Outward Hound: compare search popularity](/demand/global-en/compare/kong-vs-outward-hound): 56.8% against 5.8% Share of Search. - [KONG vs ZippyPaws: compare search popularity](/demand/global-en/compare/kong-vs-zippypaws): 56.8% against 4.8% Share of Search. - [Tuffy's vs Chuckit: compare search popularity](/demand/global-en/compare/chuckit-vs-tuffy-s): 23.9% against 8.7% Share of Search. - [Tuffy's vs Outward Hound: compare search popularity](/demand/global-en/compare/outward-hound-vs-tuffy-s): 23.9% against 5.8% Share of Search. - [Tuffy's vs ZippyPaws: compare search popularity](/demand/global-en/compare/tuffy-s-vs-zippypaws): 23.9% against 4.8% Share of Search. - [Chuckit vs Outward Hound: compare search popularity](/demand/global-en/compare/chuckit-vs-outward-hound): 8.7% against 5.8% Share of Search. - [Chuckit vs ZippyPaws: compare search popularity](/demand/global-en/compare/chuckit-vs-zippypaws): 8.7% against 4.8% Share of Search. - [Outward Hound vs ZippyPaws: compare search popularity](/demand/global-en/compare/outward-hound-vs-zippypaws): 5.8% against 4.8% Share of Search. ## How did search popularity change for dog toy brands worldwide in August 2026? - In August 2026, KONG gained estimated Share of Search among dog toy brands worldwide, from 53.5% to 56.8%. - In August 2026, Tuffy's lost estimated Share of Search among dog toy brands worldwide, from 26.2% to 23.9%. - In August 2026, Chuckit lost estimated Share of Search among dog toy brands worldwide, from 9.6% to 8.7%. - In August 2026, Outward Hound lost estimated Share of Search among dog toy brands worldwide, from 6.4% to 5.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KONG | 56.8% | 78.6K | +16.3% | The KONG Company | | 2 | Tuffy's | 23.9% | 33.1K | 0.0% | Tuffy's | | 3 | Chuckit | 8.7% | 12.1K | 0.0% | Chuckit | | 4 | Outward Hound | 5.8% | 8.1K | 0.0% | Outward Hound | | 5 | ZippyPaws | 4.8% | 6.6K | +22.2% | ZippyPaws | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KONG | 78.6K | 59.3% | 1 | | Oct 2025 | Tuffy's | 27.1K | 20.5% | 2 | | Oct 2025 | Chuckit | 12.1K | 9.1% | 3 | | Oct 2025 | Outward Hound | 8.1K | 6.1% | 4 | | Oct 2025 | ZippyPaws | 6.6K | 5% | 5 | | Nov 2025 | KONG | 109K | 65.1% | 1 | | Nov 2025 | Tuffy's | 27.1K | 16.3% | 2 | | Nov 2025 | Chuckit | 14.8K | 8.9% | 3 | | Nov 2025 | Outward Hound | 8.1K | 4.9% | 4 | | Nov 2025 | ZippyPaws | 8.1K | 4.9% | 5 | | Dec 2025 | KONG | 132K | 62.3% | 1 | | Dec 2025 | Tuffy's | 33.1K | 15.6% | 2 | | Dec 2025 | Outward Hound | 22.2K | 10.5% | 3 | | Dec 2025 | Chuckit | 14.8K | 7% | 4 | | Dec 2025 | ZippyPaws | 9.9K | 4.7% | 5 | | Jan 2026 | KONG | 109K | 63.8% | 1 | | Jan 2026 | Tuffy's | 33.1K | 19.4% | 2 | | Jan 2026 | Chuckit | 12.1K | 7.1% | 3 | | Jan 2026 | Outward Hound | 9.9K | 5.8% | 4 | | Jan 2026 | ZippyPaws | 6.6K | 3.9% | 5 | | Feb 2026 | KONG | 88.8K | 62.8% | 1 | | Feb 2026 | Tuffy's | 27.1K | 19.2% | 2 | | Feb 2026 | Chuckit | 12.1K | 8.6% | 3 | | Feb 2026 | Outward Hound | 8.1K | 5.7% | 4 | | Feb 2026 | ZippyPaws | 5.4K | 3.8% | 5 | | Mar 2026 | KONG | 92.1K | 61.1% | 1 | | Mar 2026 | Tuffy's | 33.1K | 21.9% | 2 | | Mar 2026 | Chuckit | 12.1K | 8% | 3 | | Mar 2026 | Outward Hound | 8.1K | 5.4% | 4 | | Mar 2026 | ZippyPaws | 5.4K | 3.6% | 5 | | Apr 2026 | KONG | 75.3K | 58.8% | 1 | | Apr 2026 | Tuffy's | 27.1K | 21.2% | 2 | | Apr 2026 | Chuckit | 12.1K | 9.5% | 3 | | Apr 2026 | Outward Hound | 8.1K | 6.3% | 4 | | Apr 2026 | ZippyPaws | 5.4K | 4.2% | 5 | | May 2026 | KONG | 64.3K | 55% | 1 | | May 2026 | Tuffy's | 27.1K | 23.2% | 2 | | May 2026 | Chuckit | 12.1K | 10.3% | 3 | | May 2026 | Outward Hound | 8.1K | 6.9% | 4 | | May 2026 | ZippyPaws | 5.4K | 4.6% | 5 | | Jun 2026 | KONG | 64.3K | 52.7% | 1 | | Jun 2026 | Tuffy's | 33.1K | 27.1% | 2 | | Jun 2026 | Chuckit | 12.1K | 9.9% | 3 | | Jun 2026 | Outward Hound | 8.1K | 6.6% | 4 | | Jun 2026 | ZippyPaws | 4.4K | 3.6% | 5 | | Jul 2026 | KONG | 67.6K | 53.5% | 1 | | Jul 2026 | Tuffy's | 33.1K | 26.2% | 2 | | Jul 2026 | Chuckit | 12.1K | 9.6% | 3 | | Jul 2026 | Outward Hound | 8.1K | 6.4% | 4 | | Jul 2026 | ZippyPaws | 5.4K | 4.3% | 5 | | Aug 2026 | KONG | 78.6K | 56.8% | 1 | | Aug 2026 | Tuffy's | 33.1K | 23.9% | 2 | | Aug 2026 | Chuckit | 12.1K | 8.7% | 3 | | Aug 2026 | Outward Hound | 8.1K | 5.8% | 4 | | Aug 2026 | ZippyPaws | 6.6K | 4.8% | 5 | | Sep 2026 | Chuckit | — | — | — | | Sep 2026 | KONG | — | — | — | | Sep 2026 | Outward Hound | — | — | — | | Sep 2026 | Tuffy's | — | — | — | | Sep 2026 | ZippyPaws | — | — | — | ## What is being compared - **Chuckit**: Measured on the search term “chuckit”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **Outward Hound**: Measured on the search term “outward hound”. - **Tuffy's**: Measured on the search term “tuffys”. - **ZippyPaws**: Measured on the search term “zippypaws”. - [Chuckit](/demand/global-en/brands/chuckit) - [KONG](/demand/global-en/brands/kong) - [Outward Hound](/demand/global-en/brands/outward-hound) - [Tuffy's](/demand/global-en/brands/tuffy-s) - [ZippyPaws](/demand/global-en/brands/zippypaws) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dog toy brands worldwide? In August 2026, KONG was the most searched among dog toy brands worldwide, with an estimated 78.6K branded searches and 56.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dog toy brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dog-toy-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-toy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.