---
title: "Dog seat covers: Which are searched most?"
description: "Compare the dog seat covers people buy. Share of Search among KONG, Kurgo, BarksBar, Active Pets, URPOWER and Meadowlark, the dog seat covers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-seat-covers"
publisher: "Brandwave"
---

# Dog seat covers: Which are searched most?

Compare the dog seat covers people buy. Share of Search among KONG, Kurgo, BarksBar, Active Pets, URPOWER and Meadowlark, the dog seat covers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog seat covers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: KONG, 88.7%

## Which brand is most popular in search among dog seat covers worldwide?

- In August 2026, KONG was the most searched among dog seat covers worldwide, with an estimated 78.6K branded searches and 88.7% estimated Share of Search within this set.
- Kurgo is in 2nd place, 81.3 percentage points behind at 7.4% Share of Search.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide increased from 87.5% to 88.7%.
- Across the 11 months ending August 2026, BarksBar’s estimated Share of Search among dog seat covers worldwide decreased from 2.7% to 1.8%.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog seat covers worldwide peaked at 92.1% in December 2025 and was lowest at 86.5% in May 2026.
- Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog seat covers worldwide peaked at 9% in June 2026 and was lowest at 4.6% in December 2025.
- Across the 11 months ending August 2026, BarksBar’s estimated Share of Search among dog seat covers worldwide peaked at 2.7% in October 2025 and was lowest at 1% in February 2026.
- Across the 11 months ending August 2026, Kurgo, Active Pets, URPOWER and Meadowlark held steady: their estimated Share of Search among dog seat covers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KONG vs Kurgo: compare search popularity](/demand/global-en/compare/kong-vs-kurgo): 88.7% against 7.4% Share of Search.

## How did search popularity change for dog seat covers worldwide in August 2026?

- In August 2026, KONG gained estimated Share of Search among dog seat covers worldwide, from 87.5% to 88.7%.
- In August 2026, Kurgo lost estimated Share of Search among dog seat covers worldwide, from 8.5% to 7.4%.
- In August 2026, BarksBar rose from 4th to 3rd among dog seat covers worldwide.
- In August 2026, Active Pets fell from 3rd to 4th among dog seat covers worldwide.
- Estimated monthly branded searches for Meadowlark worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.
- Estimated monthly branded searches for URPOWER worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KONG | 88.7% | 78.6K | +16.3% | The KONG Company |
| 2 | Kurgo | 7.4% | 6.6K | 0.0% | Kurgo |
| 3 | BarksBar | 1.8% | 1.6K | +23.1% | BarksBar |
| 4 | Active Pets | 1.5% | 1.3K | 0.0% | Active Pets |
| 5 | URPOWER | 0.54% | 480 | 0.0% | URPOWER |
| 6 | Meadowlark | 0.02% | 20 | 0.0% | Meadowlark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KONG | 78.6K | 87.5% | 1 |
| Oct 2025 | Kurgo | 6.6K | 7.3% | 2 |
| Oct 2025 | BarksBar | 2.4K | 2.7% | 3 |
| Oct 2025 | Active Pets | 1.6K | 1.8% | 4 |
| Oct 2025 | URPOWER | 590 | 0.66% | 5 |
| Oct 2025 | Meadowlark | 40 | 0.04% | 6 |
| Nov 2025 | KONG | 109K | 91% | 1 |
| Nov 2025 | Kurgo | 6.6K | 5.5% | 2 |
| Nov 2025 | BarksBar | 1.9K | 1.6% | 3 |
| Nov 2025 | Active Pets | 1.6K | 1.3% | 4 |
| Nov 2025 | URPOWER | 590 | 0.49% | 5 |
| Nov 2025 | Meadowlark | 30 | 0.03% | 6 |
| Dec 2025 | KONG | 132K | 92.1% | 1 |
| Dec 2025 | Kurgo | 6.6K | 4.6% | 2 |
| Dec 2025 | Active Pets | 1.9K | 1.3% | 3 |
| Dec 2025 | BarksBar | 1.9K | 1.3% | 4 |
| Dec 2025 | URPOWER | 880 | 0.61% | 5 |
| Dec 2025 | Meadowlark | 70 | 0.05% | 6 |
| Jan 2026 | KONG | 109K | 90.9% | 1 |
| Jan 2026 | Kurgo | 6.6K | 5.5% | 2 |
| Jan 2026 | Active Pets | 1.9K | 1.6% | 3 |
| Jan 2026 | BarksBar | 1.6K | 1.3% | 4 |
| Jan 2026 | URPOWER | 720 | 0.6% | 5 |
| Jan 2026 | Meadowlark | 30 | 0.03% | 6 |
| Feb 2026 | KONG | 88.8K | 91.3% | 1 |
| Feb 2026 | Kurgo | 5.4K | 5.5% | 2 |
| Feb 2026 | Active Pets | 1.6K | 1.6% | 3 |
| Feb 2026 | BarksBar | 1K | 1% | 4 |
| Feb 2026 | URPOWER | 480 | 0.49% | 5 |
| Feb 2026 | Meadowlark | 30 | 0.03% | 6 |
| Mar 2026 | KONG | 92.1K | 90.4% | 1 |
| Mar 2026 | Kurgo | 6.6K | 6.5% | 2 |
| Mar 2026 | Active Pets | 1.3K | 1.3% | 3 |
| Mar 2026 | BarksBar | 1.3K | 1.3% | 4 |
| Mar 2026 | URPOWER | 590 | 0.58% | 5 |
| Mar 2026 | Meadowlark | 30 | 0.03% | 6 |
| Apr 2026 | KONG | 75.3K | 88.9% | 1 |
| Apr 2026 | Kurgo | 6.6K | 7.8% | 2 |
| Apr 2026 | Active Pets | 1.3K | 1.5% | 3 |
| Apr 2026 | BarksBar | 1K | 1.2% | 4 |
| Apr 2026 | URPOWER | 480 | 0.57% | 5 |
| Apr 2026 | Meadowlark | 20 | 0.02% | 6 |
| May 2026 | KONG | 64.3K | 86.5% | 1 |
| May 2026 | Kurgo | 6.6K | 8.9% | 2 |
| May 2026 | Active Pets | 1.6K | 2.2% | 3 |
| May 2026 | BarksBar | 1.3K | 1.7% | 4 |
| May 2026 | URPOWER | 480 | 0.65% | 5 |
| May 2026 | Meadowlark | 40 | 0.05% | 6 |
| Jun 2026 | KONG | 64.3K | 87.2% | 1 |
| Jun 2026 | Kurgo | 6.6K | 9% | 2 |
| Jun 2026 | BarksBar | 1.3K | 1.8% | 3 |
| Jun 2026 | Active Pets | 1K | 1.4% | 4 |
| Jun 2026 | URPOWER | 480 | 0.65% | 5 |
| Jun 2026 | Meadowlark | 30 | 0.04% | 6 |
| Jul 2026 | KONG | 67.6K | 87.5% | 1 |
| Jul 2026 | Kurgo | 6.6K | 8.5% | 2 |
| Jul 2026 | Active Pets | 1.3K | 1.7% | 3 |
| Jul 2026 | BarksBar | 1.3K | 1.7% | 4 |
| Jul 2026 | URPOWER | 480 | 0.62% | 5 |
| Jul 2026 | Meadowlark | 20 | 0.03% | 6 |
| Aug 2026 | KONG | 78.6K | 88.7% | 1 |
| Aug 2026 | Kurgo | 6.6K | 7.4% | 2 |
| Aug 2026 | BarksBar | 1.6K | 1.8% | 3 |
| Aug 2026 | Active Pets | 1.3K | 1.5% | 4 |
| Aug 2026 | URPOWER | 480 | 0.54% | 5 |
| Aug 2026 | Meadowlark | 20 | 0.02% | 6 |
| Sep 2026 | Active Pets | — | — | — |
| Sep 2026 | BarksBar | — | — | — |
| Sep 2026 | KONG | — | — | — |
| Sep 2026 | Kurgo | — | — | — |
| Sep 2026 | Meadowlark | — | — | — |
| Sep 2026 | URPOWER | — | — | — |

## What is being compared

- **Active Pets**: Measured on the search term “active pets”.
- **BarksBar**: Measured on the search term “barks bar”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.
- **Kurgo**: Measured on the search term “kurgo”.
- **Meadowlark**: Measured on the search term “meadowlark bracelet”.
- **URPOWER**: Measured on the search term “urpower”.

- [Active Pets](/demand/global-en/brands/active-pets)
- [BarksBar](/demand/global-en/brands/barksbar)
- [KONG](/demand/global-en/brands/kong)
- [Kurgo](/demand/global-en/brands/kurgo)
- [Meadowlark](/demand/global-en/brands/meadowlark)
- [URPOWER](/demand/global-en/brands/urpower)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog seat covers worldwide?

In August 2026, KONG was the most searched among dog seat covers worldwide, with an estimated 78.6K branded searches and 88.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog seat covers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-seat-covers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-seat-covers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.