--- title: "Halti vs Kurgo: Which is searched more?" description: "Is Halti or Kurgo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-leash-brands/compare/halti-vs-kurgo" publisher: "Brandwave" --- # Halti vs Kurgo: Which is searched more? Is Halti or Kurgo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halti and Kurgo - **Competitive set**: Dog leash brands - **Market**: Global - **Month measured**: Sep 2026 - **Halti Share of Search**: 29.7% - **Kurgo Share of Search**: 4% ## Is Halti or Kurgo more popular in search? - In September 2026, Halti had more branded searches than Kurgo among dog leash brands worldwide. Halti had about 40,500 branded searches, while Kurgo had 5,400. Halti made up 29.7% of all dog leash brand searches we track, and Kurgo accounted for 4%. - Halti was ahead of Kurgo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halti’s share of searches among dog leash brands worldwide moved from 28.8% to 29.7%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Kurgo’s share of searches among dog leash brands worldwide moved from 4.7% to 4%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top dog leash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kurgo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Halti did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Max and Neo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kurgo | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Flexi | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Halti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Max & Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog leash brands - Asked ChatGPT "Which dog leash brand should I buy?": 1. Ruffwear - Asked ChatGPT "What are the best dog leash brands?": 1. Max and Neo, 2. Ruffwear, 3. Kurgo - Asked ChatGPT "What's the best dog leash brand for daily walks?": 1. Ruffwear, 2. Max and Neo - Searched Google, AI Overview "best dog leash": 1. Max and Neo, 2. Ruffwear, 3. Flexi - Searched Google, AI Overview "retractable dog leash": 1. Flexi Not named in any answer: Halti, Julius-K9 and Max & Molly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog leash brands worldwide in September 2026? - In September 2026, Halti gained share of searches among dog leash brands worldwide, from 22.3% to 29.7%. - Kurgo’s share of searches among dog leash brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in September 2026. ## Month by month | Month | Halti estimated searches | Halti Share of Search | Halti rank | Kurgo estimated searches | Kurgo Share of Search | Kurgo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 28.8% | 2 | 6.6K | 4.7% | 4 | | Nov 2025 | 49.5K | 27.5% | 2 | 6.6K | 3.7% | 4 | | Dec 2025 | 40.5K | 26.6% | 2 | 6.6K | 4.3% | 4 | | Jan 2026 | 49.5K | 30.5% | 2 | 6.6K | 4.1% | 4 | | Feb 2026 | 40.5K | 30.2% | 2 | 5.4K | 4% | 4 | | Mar 2026 | 40.5K | 25.3% | 2 | 6.6K | 4.1% | 4 | | Apr 2026 | 33.1K | 22.2% | 2 | 6.6K | 4.4% | 4 | | May 2026 | 33.1K | 22.3% | 2 | 6.6K | 4.4% | 4 | | Jun 2026 | 33.1K | 23.3% | 2 | 6.6K | 4.6% | 4 | | Jul 2026 | 33.1K | 23.1% | 2 | 6.6K | 4.6% | 4 | | Aug 2026 | 33.1K | 22.3% | 2 | 6.6K | 4.4% | 4 | | Sep 2026 | 40.5K | 29.7% | 2 | 5.4K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Halti’s and Kurgo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halti**: Measured on the search term “halti”. - **Kurgo**: Measured on the search term “kurgo”. - [Halti profile](/demand/global-en/brands/halti) - [Kurgo profile](/demand/global-en/brands/kurgo) - [All dog leash brands worldwide](/demand/global-en/categories/dog-leash-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halti or Kurgo more popular in search? In September 2026, Halti had more branded searches than Kurgo among dog leash brands worldwide. Halti had about 40,500 branded searches, while Kurgo had 5,400. Halti made up 29.7% of all dog leash brand searches we track, and Kurgo accounted for 4%. ## Cite this page Brandwave. "Halti vs Kurgo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-leash-brands/compare/halti-vs-kurgo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-leash-brands/compare/halti-vs-kurgo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.