---
title: "Dog leash brands: Which brands are most popular in search?"
description: "Compare the dog leash brands people buy. Share of Search among Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly and Flexi, the dog leash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-leash-brands"
publisher: "Brandwave"
---

# Dog leash brands: Which brands are most popular in search?

Compare the dog leash brands people buy. Share of Search among Ruffwear, Halti, Julius-K9, Kurgo, Max & Molly and Flexi, the dog leash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog leash brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ruffwear, 50.9%

## Which brand is most popular in search among dog leash brands worldwide?

- In August 2026, Ruffwear was the most searched among dog leash brands worldwide, with an estimated 74K branded searches and 50.9% estimated Share of Search within this set.
- Halti is in 2nd place, 28.1 percentage points behind at 22.7% Share of Search.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide increased from 43.8% to 50.9%.
- Across the 11 months ending August 2026, Halti’s estimated Share of Search among dog leash brands worldwide decreased from 29.3% to 22.7%.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog leash brands worldwide decreased from 16.1% to 15.3%.
- Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide increased from 3.2% to 3.7%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog leash brands worldwide peaked at 53.1% in June 2026 and was lowest at 43.8% in October 2025.
- Across the 11 months ending August 2026, Halti’s estimated Share of Search among dog leash brands worldwide peaked at 30.8% in January 2026 and was lowest at 22.7% in August 2026.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog leash brands worldwide peaked at 16.1% in October 2025 and was lowest at 12.5% in November 2025.
- Across the 11 months ending August 2026, Kurgo’s estimated Share of Search among dog leash brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.7% in November 2025.
- Across the 11 months ending August 2026, Max & Molly’s estimated Share of Search among dog leash brands worldwide peaked at 3.8% in July 2026 and was lowest at 2.7% in January 2026.
- Across the 11 months ending August 2026, Kurgo and Flexi held steady: their estimated Share of Search among dog leash brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ruffwear vs Halti: compare search popularity](/demand/global-en/compare/halti-vs-ruffwear): 50.9% against 22.7% Share of Search.
- [Ruffwear vs Julius-K9: compare search popularity](/demand/global-en/compare/julius-k9-vs-ruffwear): 50.9% against 15.3% Share of Search.
- [Ruffwear vs Kurgo: compare search popularity](/demand/global-en/compare/kurgo-vs-ruffwear): 50.9% against 4.5% Share of Search.
- [Ruffwear vs Max & Molly: compare search popularity](/demand/global-en/compare/max-and-molly-vs-ruffwear): 50.9% against 3.7% Share of Search.
- [Halti vs Julius-K9: compare search popularity](/demand/global-en/compare/halti-vs-julius-k9): 22.7% against 15.3% Share of Search.
- [Halti vs Kurgo: compare search popularity](/demand/global-en/compare/halti-vs-kurgo): 22.7% against 4.5% Share of Search.
- [Halti vs Max & Molly: compare search popularity](/demand/global-en/compare/halti-vs-max-and-molly): 22.7% against 3.7% Share of Search.
- [Julius-K9 vs Kurgo: compare search popularity](/demand/global-en/compare/julius-k9-vs-kurgo): 15.3% against 4.5% Share of Search.
- [Julius-K9 vs Max & Molly: compare search popularity](/demand/global-en/compare/julius-k9-vs-max-and-molly): 15.3% against 3.7% Share of Search.
- [Kurgo vs Max & Molly: compare search popularity](/demand/global-en/compare/kurgo-vs-max-and-molly): 4.5% against 3.7% Share of Search.

## How did search popularity change for dog leash brands worldwide in August 2026?

- In August 2026, Julius-K9 gained estimated Share of Search among dog leash brands worldwide, from 12.8% to 15.3%.
- In August 2026, Ruffwear lost estimated Share of Search among dog leash brands worldwide, from 52.5% to 50.9%.
- In August 2026, Halti lost estimated Share of Search among dog leash brands worldwide, from 23.5% to 22.7%.
- Estimated monthly branded searches for Max & Molly worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ruffwear | 50.9% | 74K | 0.0% | Ruffwear |
| 2 | Halti | 22.7% | 33.1K | 0.0% | Halti |
| 3 | Julius-K9 | 15.3% | 22.2K | +22.7% | Julius-K9 |
| 4 | Kurgo | 4.5% | 6.6K | 0.0% | Kurgo |
| 5 | Max & Molly | 3.7% | 5.4K | 0.0% | Max & Molly |
| 6 | Flexi | 2.9% | 4.2K | +13.5% | Flexi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ruffwear | 60.5K | 43.8% | 1 |
| Oct 2025 | Halti | 40.5K | 29.3% | 2 |
| Oct 2025 | Julius-K9 | 22.2K | 16.1% | 3 |
| Oct 2025 | Kurgo | 6.6K | 4.8% | 4 |
| Oct 2025 | Max & Molly | 4.4K | 3.2% | 5 |
| Oct 2025 | Flexi | 4K | 2.9% | 6 |
| Nov 2025 | Ruffwear | 90.5K | 50.9% | 1 |
| Nov 2025 | Halti | 49.5K | 27.8% | 2 |
| Nov 2025 | Julius-K9 | 22.2K | 12.5% | 3 |
| Nov 2025 | Kurgo | 6.6K | 3.7% | 4 |
| Nov 2025 | Max & Molly | 5.4K | 3% | 5 |
| Nov 2025 | Flexi | 3.7K | 2.1% | 6 |
| Dec 2025 | Ruffwear | 74K | 49% | 1 |
| Dec 2025 | Halti | 40.5K | 26.8% | 2 |
| Dec 2025 | Julius-K9 | 22.2K | 14.7% | 3 |
| Dec 2025 | Kurgo | 6.6K | 4.4% | 4 |
| Dec 2025 | Max & Molly | 4.4K | 2.9% | 5 |
| Dec 2025 | Flexi | 3.2K | 2.1% | 6 |
| Jan 2026 | Ruffwear | 74K | 46% | 1 |
| Jan 2026 | Halti | 49.5K | 30.8% | 2 |
| Jan 2026 | Julius-K9 | 22.2K | 13.8% | 3 |
| Jan 2026 | Kurgo | 6.6K | 4.1% | 4 |
| Jan 2026 | Max & Molly | 4.4K | 2.7% | 5 |
| Jan 2026 | Flexi | 4K | 2.5% | 6 |
| Feb 2026 | Ruffwear | 60.5K | 45.6% | 1 |
| Feb 2026 | Halti | 40.5K | 30.5% | 2 |
| Feb 2026 | Julius-K9 | 18.1K | 13.7% | 3 |
| Feb 2026 | Kurgo | 5.4K | 4.1% | 4 |
| Feb 2026 | Max & Molly | 4.4K | 3.3% | 5 |
| Feb 2026 | Flexi | 3.7K | 2.8% | 6 |
| Mar 2026 | Ruffwear | 74K | 48.3% | 1 |
| Mar 2026 | Halti | 40.5K | 26.4% | 2 |
| Mar 2026 | Julius-K9 | 22.2K | 14.5% | 3 |
| Mar 2026 | Kurgo | 6.6K | 4.3% | 4 |
| Mar 2026 | Max & Molly | 5.4K | 3.5% | 5 |
| Mar 2026 | Flexi | 4.5K | 2.9% | 6 |
| Apr 2026 | Ruffwear | 74K | 50.9% | 1 |
| Apr 2026 | Halti | 33.1K | 22.8% | 2 |
| Apr 2026 | Julius-K9 | 22.2K | 15.3% | 3 |
| Apr 2026 | Kurgo | 6.6K | 4.5% | 4 |
| Apr 2026 | Max & Molly | 5.4K | 3.7% | 5 |
| Apr 2026 | Flexi | 4K | 2.8% | 6 |
| May 2026 | Ruffwear | 74K | 51% | 1 |
| May 2026 | Halti | 33.1K | 22.8% | 2 |
| May 2026 | Julius-K9 | 22.2K | 15.3% | 3 |
| May 2026 | Kurgo | 6.6K | 4.6% | 4 |
| May 2026 | Max & Molly | 5.4K | 3.7% | 5 |
| May 2026 | Flexi | 3.7K | 2.6% | 6 |
| Jun 2026 | Ruffwear | 74K | 53.1% | 1 |
| Jun 2026 | Halti | 33.1K | 23.7% | 2 |
| Jun 2026 | Julius-K9 | 18.1K | 13% | 3 |
| Jun 2026 | Kurgo | 6.6K | 4.7% | 4 |
| Jun 2026 | Max & Molly | 4.4K | 3.2% | 5 |
| Jun 2026 | Flexi | 3.2K | 2.3% | 6 |
| Jul 2026 | Ruffwear | 74K | 52.5% | 1 |
| Jul 2026 | Halti | 33.1K | 23.5% | 2 |
| Jul 2026 | Julius-K9 | 18.1K | 12.8% | 3 |
| Jul 2026 | Kurgo | 6.6K | 4.7% | 4 |
| Jul 2026 | Max & Molly | 5.4K | 3.8% | 5 |
| Jul 2026 | Flexi | 3.7K | 2.6% | 6 |
| Aug 2026 | Ruffwear | 74K | 50.9% | 1 |
| Aug 2026 | Halti | 33.1K | 22.7% | 2 |
| Aug 2026 | Julius-K9 | 22.2K | 15.3% | 3 |
| Aug 2026 | Kurgo | 6.6K | 4.5% | 4 |
| Aug 2026 | Max & Molly | 5.4K | 3.7% | 5 |
| Aug 2026 | Flexi | 4.2K | 2.9% | 6 |
| Sep 2026 | Flexi | — | — | — |
| Sep 2026 | Halti | — | — | — |
| Sep 2026 | Julius-K9 | — | — | — |
| Sep 2026 | Kurgo | — | — | — |
| Sep 2026 | Max & Molly | — | — | — |
| Sep 2026 | Ruffwear | — | — | — |

## What is being compared

- **Flexi**: Measured on the search terms “flexi dog lead” and “flexi lead”, summed into one figure.
- **Halti**: Measured on the search term “halti”.
- **Julius-K9**: Measured on the search term “julius-k9”.
- **Kurgo**: Measured on the search term “kurgo”.
- **Max & Molly**: Measured on the search term “max & molly”.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [Flexi](/demand/global-en/brands/flexi)
- [Halti](/demand/global-en/brands/halti)
- [Julius-K9](/demand/global-en/brands/julius-k9)
- [Kurgo](/demand/global-en/brands/kurgo)
- [Max & Molly](/demand/global-en/brands/max-and-molly)
- [Ruffwear](/demand/global-en/brands/ruffwear)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog leash brands worldwide?

In August 2026, Ruffwear was the most searched among dog leash brands worldwide, with an estimated 74K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog leash brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dog-leash-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-leash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.