---
title: "Dog harnesses: Which are searched most?"
description: "Compare the brands people buy dog harnesses from. Share of Search among Ruffwear, Halti, Julius-K9, PetSafe, KONG, Kurgo, Puppia, Rabbitgoo, Joyride Harness, 2 Hounds Design and Wild One, the dog harnesses Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-harnesses"
publisher: "Brandwave"
---

# Dog harnesses: Which are searched most?

Compare the brands people buy dog harnesses from. Share of Search among Ruffwear, Halti, Julius-K9, PetSafe, KONG, Kurgo, Puppia, Rabbitgoo, Joyride Harness, 2 Hounds Design and Wild One, the dog harnesses Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog harnesses
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ruffwear, 40.4%

## Which brand is most popular in search among dog harnesses worldwide?

- In September 2026, Ruffwear was the most searched among dog harnesses worldwide, with an estimated 89.3K branded searches, 40.4% of all searches for the 11 we track.
- Halti is in 2nd place, 16.6 percentage points behind at 23.8%.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide increased from 36.6% to 40.4%.
- Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide decreased from 16.6% to 13.6%.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide peaked at 45.3% in July 2026 and was lowest at 36.6% in October 2025.
- Across the 12 months ending September 2026, Halti’s share of searches among dog harnesses worldwide peaked at 25.5% in January 2026 and was lowest at 18.7% in July 2026.
- Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide peaked at 16.6% in October 2025 and was lowest at 13.1% in July 2026.
- Across the 12 months ending September 2026, PetSafe’s share of searches among dog harnesses worldwide peaked at 9% in June 2026 and was lowest at 7.4% in November 2025.
- Across the 12 months ending September 2026, KONG’s share of searches among dog harnesses worldwide peaked at 6% in March 2026 and was lowest at 4.1% in January 2026.
- Across the 12 months ending September 2026, Kurgo’s share of searches among dog harnesses worldwide peaked at 2.7% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Rabbitgoo rose from 9th to 8th among dog harnesses worldwide.
- Across the 12 months ending September 2026, Joyride Harness fell from 8th to 9th among dog harnesses worldwide.
- Across the 12 months ending September 2026, Halti, PetSafe, KONG, Kurgo, Puppia, 2 Hounds Design and Wild One held steady: their share of searches among dog harnesses worldwide each moved less than 0.5 percentage points.

## Top dog harnesses in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 2 Hounds Design appeared every time. PetSafe was recommended most often, coming first in three out of four answers that gave a list. 2 Hounds Design was second, and Ruffwear was third. Halti, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PetSafe | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| 2 Hounds Design | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ruffwear | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Kurgo | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Halti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Puppia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rabbitgoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Joyride Harness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wild One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dog harnesses

- Asked ChatGPT "Which dog harness brand should I buy?": 1. Ruffwear, 2. 2 Hounds Design
- Asked ChatGPT "What are the best dog harness brands?": 1. Ruffwear, 2. 2 Hounds Design, 3. Kurgo, 4. PetSafe
- Asked ChatGPT "What's the best dog harness brand for a dog that pulls?": 1. PetSafe, 2. 2 Hounds Design, 3. Ruffwear
- Searched Google, AI Overview "dog harness": 1. PetSafe, 2. 2 Hounds Design
- Searched Google, AI Overview "no pull dog harness": 1. PetSafe, 2. Ruffwear, 3. 2 Hounds Design

Not named in any answer: Halti, Julius-K9, KONG, Puppia, Rabbitgoo, Joyride Harness and Wild One.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Ruffwear vs Halti: compare search popularity](/demand/global-en/compare/halti-vs-ruffwear): 40.4% against 23.8% Share of Search.
- [Ruffwear vs Julius-K9: compare search popularity](/demand/global-en/compare/julius-k9-vs-ruffwear): 40.4% against 13.6% Share of Search.
- [Ruffwear vs PetSafe: compare search popularity](/demand/global-en/compare/petsafe-vs-ruffwear): 40.4% against 8.9% Share of Search.
- [Ruffwear vs KONG: compare search popularity](/demand/global-en/compare/kong-vs-ruffwear): 40.4% against 5.5% Share of Search.
- [Halti vs Julius-K9: compare search popularity](/demand/global-en/compare/halti-vs-julius-k9): 23.8% against 13.6% Share of Search.
- [Halti vs PetSafe: compare search popularity](/demand/global-en/compare/halti-vs-petsafe): 23.8% against 8.9% Share of Search.
- [Halti vs KONG: compare search popularity](/demand/global-en/compare/halti-vs-kong): 23.8% against 5.5% Share of Search.
- [Julius-K9 vs PetSafe: compare search popularity](/demand/global-en/compare/julius-k9-vs-petsafe): 13.6% against 8.9% Share of Search.
- [Julius-K9 vs KONG: compare search popularity](/demand/global-en/compare/julius-k9-vs-kong): 13.6% against 5.5% Share of Search.
- [PetSafe vs KONG: compare search popularity](/demand/global-en/compare/kong-vs-petsafe): 8.9% against 5.5% Share of Search.

## How did search popularity change for dog harnesses worldwide in September 2026?

- In September 2026, Halti gained share of searches among dog harnesses worldwide, from 18.8% to 23.8%.
- In September 2026, PetSafe gained share of searches among dog harnesses worldwide, from 8.3% to 8.9%.
- In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.
- In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.
- In September 2026, Kurgo lost share of searches among dog harnesses worldwide, from 2.7% to 2%.
- Estimated monthly branded searches for Rabbitgoo worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for 2 Hounds Design worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
- Estimated monthly branded searches for Wild One worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ruffwear | 40.4% | 89.3K | -14.4% | Ruffwear |
| 2 | Halti | 23.8% | 52.6K | +16.4% | Halti |
| 3 | Julius-K9 | 13.6% | 30.2K | -18.4% | Julius-K9 |
| 4 | PetSafe | 8.9% | 19.7K | -1.5% | PetSafe |
| 5 | KONG | 5.5% | 12.1K | 0.0% | The KONG Company |
| 6 | Kurgo | 2% | 4.4K | -33.3% | Kurgo |
| 7 | Puppia | 1.6% | 3.6K | -18.2% | Puppia |
| 8 | Rabbitgoo | 1.6% | 3.6K | -18.2% | Rabbitgoo |
| 9 | Joyride Harness | 1.3% | 2.9K | 0.0% | Joyride Harness |
| 10 | 2 Hounds Design | 0.72% | 1.6K | -15.8% | 2 Hounds Design |
| 11 | Wild One | 0.59% | 1.3K | -18.8% | Wild One |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ruffwear | 81.5K | 36.6% | 1 |
| Oct 2025 | Halti | 52.6K | 23.6% | 2 |
| Oct 2025 | Julius-K9 | 37K | 16.6% | 3 |
| Oct 2025 | PetSafe | 19.7K | 8.9% | 4 |
| Oct 2025 | KONG | 12.1K | 5.4% | 5 |
| Oct 2025 | Kurgo | 5.4K | 2.4% | 6 |
| Oct 2025 | Puppia | 4.4K | 2% | 7 |
| Oct 2025 | Joyride Harness | 2.9K | 1.3% | 8 |
| Oct 2025 | Rabbitgoo | 2.9K | 1.3% | 9 |
| Oct 2025 | 2 Hounds Design | 2.4K | 1.1% | 10 |
| Oct 2025 | Wild One | 1.6K | 0.72% | 11 |
| Nov 2025 | Ruffwear | 112K | 42.8% | 1 |
| Nov 2025 | Halti | 61.6K | 23.6% | 2 |
| Nov 2025 | Julius-K9 | 37K | 14.2% | 3 |
| Nov 2025 | PetSafe | 19.4K | 7.4% | 4 |
| Nov 2025 | KONG | 12.1K | 4.6% | 5 |
| Nov 2025 | Kurgo | 4.4K | 1.7% | 6 |
| Nov 2025 | Puppia | 4.4K | 1.7% | 7 |
| Nov 2025 | Joyride Harness | 3.6K | 1.4% | 8 |
| Nov 2025 | Rabbitgoo | 2.9K | 1.1% | 9 |
| Nov 2025 | 2 Hounds Design | 1.9K | 0.73% | 10 |
| Nov 2025 | Wild One | 1.9K | 0.73% | 11 |
| Dec 2025 | Ruffwear | 93.2K | 41.6% | 1 |
| Dec 2025 | Halti | 50.4K | 22.5% | 2 |
| Dec 2025 | Julius-K9 | 34.3K | 15.3% | 3 |
| Dec 2025 | PetSafe | 17.2K | 7.7% | 4 |
| Dec 2025 | KONG | 9.9K | 4.4% | 5 |
| Dec 2025 | Kurgo | 4.4K | 2% | 6 |
| Dec 2025 | Puppia | 4.4K | 2% | 7 |
| Dec 2025 | Rabbitgoo | 3.6K | 1.6% | 8 |
| Dec 2025 | Joyride Harness | 2.9K | 1.3% | 9 |
| Dec 2025 | Wild One | 1.9K | 0.85% | 10 |
| Dec 2025 | 2 Hounds Design | 1.6K | 0.71% | 11 |
| Jan 2026 | Ruffwear | 94.2K | 39.1% | 1 |
| Jan 2026 | Halti | 61.6K | 25.5% | 2 |
| Jan 2026 | Julius-K9 | 34.3K | 14.2% | 3 |
| Jan 2026 | PetSafe | 21K | 8.7% | 4 |
| Jan 2026 | KONG | 9.9K | 4.1% | 5 |
| Jan 2026 | Kurgo | 5.4K | 2.2% | 6 |
| Jan 2026 | Puppia | 4.4K | 1.8% | 7 |
| Jan 2026 | Rabbitgoo | 3.6K | 1.5% | 8 |
| Jan 2026 | Joyride Harness | 2.9K | 1.2% | 9 |
| Jan 2026 | 2 Hounds Design | 1.9K | 0.79% | 10 |
| Jan 2026 | Wild One | 1.9K | 0.79% | 11 |
| Feb 2026 | Ruffwear | 78.9K | 38.8% | 1 |
| Feb 2026 | Halti | 50.4K | 24.8% | 2 |
| Feb 2026 | Julius-K9 | 30.2K | 14.8% | 3 |
| Feb 2026 | PetSafe | 16.4K | 8.1% | 4 |
| Feb 2026 | KONG | 9.9K | 4.9% | 5 |
| Feb 2026 | Kurgo | 5.4K | 2.7% | 6 |
| Feb 2026 | Puppia | 3.6K | 1.8% | 7 |
| Feb 2026 | Rabbitgoo | 2.9K | 1.4% | 8 |
| Feb 2026 | Joyride Harness | 2.4K | 1.2% | 9 |
| Feb 2026 | 2 Hounds Design | 1.9K | 0.93% | 10 |
| Feb 2026 | Wild One | 1.6K | 0.79% | 11 |
| Mar 2026 | Ruffwear | 102K | 41% | 1 |
| Mar 2026 | Halti | 52.6K | 21.2% | 2 |
| Mar 2026 | Julius-K9 | 37K | 14.9% | 3 |
| Mar 2026 | PetSafe | 20.5K | 8.3% | 4 |
| Mar 2026 | KONG | 14.8K | 6% | 5 |
| Mar 2026 | Kurgo | 5.4K | 2.2% | 6 |
| Mar 2026 | Puppia | 4.4K | 1.8% | 7 |
| Mar 2026 | Rabbitgoo | 4.4K | 1.8% | 8 |
| Mar 2026 | Joyride Harness | 2.9K | 1.2% | 9 |
| Mar 2026 | 2 Hounds Design | 2.4K | 0.97% | 10 |
| Mar 2026 | Wild One | 1.9K | 0.77% | 11 |
| Apr 2026 | Ruffwear | 102K | 42.8% | 1 |
| Apr 2026 | Halti | 45.2K | 19% | 2 |
| Apr 2026 | Julius-K9 | 37K | 15.6% | 3 |
| Apr 2026 | PetSafe | 20K | 8.4% | 4 |
| Apr 2026 | KONG | 12.1K | 5.1% | 5 |
| Apr 2026 | Kurgo | 5.4K | 2.3% | 6 |
| Apr 2026 | Puppia | 4.4K | 1.9% | 7 |
| Apr 2026 | Rabbitgoo | 4.4K | 1.9% | 8 |
| Apr 2026 | Joyride Harness | 2.9K | 1.2% | 9 |
| Apr 2026 | 2 Hounds Design | 2.4K | 1% | 10 |
| Apr 2026 | Wild One | 1.9K | 0.8% | 11 |
| May 2026 | Ruffwear | 102K | 43.4% | 1 |
| May 2026 | Halti | 45.2K | 19.3% | 2 |
| May 2026 | Julius-K9 | 34.3K | 14.7% | 3 |
| May 2026 | PetSafe | 20K | 8.5% | 4 |
| May 2026 | KONG | 12.1K | 5.2% | 5 |
| May 2026 | Kurgo | 5.4K | 2.3% | 6 |
| May 2026 | Puppia | 4.4K | 1.9% | 7 |
| May 2026 | Rabbitgoo | 4.4K | 1.9% | 8 |
| May 2026 | Joyride Harness | 2.9K | 1.2% | 9 |
| May 2026 | 2 Hounds Design | 1.9K | 0.81% | 10 |
| May 2026 | Wild One | 1.9K | 0.81% | 11 |
| Jun 2026 | Ruffwear | 97.5K | 43.9% | 1 |
| Jun 2026 | Halti | 43K | 19.3% | 2 |
| Jun 2026 | Julius-K9 | 30.2K | 13.6% | 3 |
| Jun 2026 | PetSafe | 20K | 9% | 4 |
| Jun 2026 | KONG | 12.1K | 5.4% | 5 |
| Jun 2026 | Kurgo | 5.4K | 2.4% | 6 |
| Jun 2026 | Rabbitgoo | 4.4K | 2% | 7 |
| Jun 2026 | Puppia | 3.6K | 1.6% | 8 |
| Jun 2026 | Joyride Harness | 2.9K | 1.3% | 9 |
| Jun 2026 | 2 Hounds Design | 1.6K | 0.72% | 10 |
| Jun 2026 | Wild One | 1.6K | 0.72% | 11 |
| Jul 2026 | Ruffwear | 104K | 45.3% | 1 |
| Jul 2026 | Halti | 43K | 18.7% | 2 |
| Jul 2026 | Julius-K9 | 30.2K | 13.1% | 3 |
| Jul 2026 | PetSafe | 20K | 8.7% | 4 |
| Jul 2026 | KONG | 12.1K | 5.3% | 5 |
| Jul 2026 | Kurgo | 5.4K | 2.3% | 6 |
| Jul 2026 | Puppia | 4.4K | 1.9% | 7 |
| Jul 2026 | Rabbitgoo | 4.4K | 1.9% | 8 |
| Jul 2026 | Joyride Harness | 2.9K | 1.3% | 9 |
| Jul 2026 | Wild One | 1.9K | 0.83% | 10 |
| Jul 2026 | 2 Hounds Design | 1.6K | 0.7% | 11 |
| Aug 2026 | Ruffwear | 104K | 43.4% | 1 |
| Aug 2026 | Halti | 45.2K | 18.8% | 2 |
| Aug 2026 | Julius-K9 | 37K | 15.4% | 3 |
| Aug 2026 | PetSafe | 20K | 8.3% | 4 |
| Aug 2026 | KONG | 12.1K | 5% | 5 |
| Aug 2026 | Kurgo | 6.6K | 2.7% | 6 |
| Aug 2026 | Puppia | 4.4K | 1.8% | 7 |
| Aug 2026 | Rabbitgoo | 4.4K | 1.8% | 8 |
| Aug 2026 | Joyride Harness | 2.9K | 1.2% | 9 |
| Aug 2026 | 2 Hounds Design | 1.9K | 0.79% | 10 |
| Aug 2026 | Wild One | 1.6K | 0.67% | 11 |
| Sep 2026 | Ruffwear | 89.3K | 40.4% | 1 |
| Sep 2026 | Halti | 52.6K | 23.8% | 2 |
| Sep 2026 | Julius-K9 | 30.2K | 13.6% | 3 |
| Sep 2026 | PetSafe | 19.7K | 8.9% | 4 |
| Sep 2026 | KONG | 12.1K | 5.5% | 5 |
| Sep 2026 | Kurgo | 4.4K | 2% | 6 |
| Sep 2026 | Puppia | 3.6K | 1.6% | 7 |
| Sep 2026 | Rabbitgoo | 3.6K | 1.6% | 8 |
| Sep 2026 | Joyride Harness | 2.9K | 1.3% | 9 |
| Sep 2026 | 2 Hounds Design | 1.6K | 0.72% | 10 |
| Sep 2026 | Wild One | 1.3K | 0.59% | 11 |

## What is being compared

- **2 Hounds Design**: Measured on the search term “2 hounds harness”.
- **Halti**: Measured on the search terms “halti” and “halti harness”, summed into one figure.
- **Joyride Harness**: Measured on the search term “joyride harness”.
- **Julius-K9**: Measured on the search terms “julius k9 harness” and “julius-k9”, summed into one figure.
- **KONG**: Measured on the search term “kong harness”.
- **Kurgo**: Measured on the search term “kurgo harness”.
- **PetSafe**: Measured on the search terms “easy walk harness” and “petsafe easy walk”, summed into one figure.
- **Puppia**: Measured on the search term “puppia harness”.
- **Rabbitgoo**: Measured on the search term “rabbitgoo”.
- **Ruffwear**: Measured on the search terms “ruffwear”, “ruffwear front range” and “ruffwear harness”, summed into one figure.
- **Wild One**: Measured on the search term “wild one harness”.

- [2 Hounds Design](/demand/global-en/brands/2-hounds-design)
- [Halti](/demand/global-en/brands/halti)
- [Joyride Harness](/demand/global-en/brands/joyride-harness)
- [Julius-K9](/demand/global-en/brands/julius-k9)
- [KONG](/demand/global-en/brands/kong)
- [Kurgo](/demand/global-en/brands/kurgo)
- [PetSafe](/demand/global-en/brands/petsafe)
- [Puppia](/demand/global-en/brands/puppia)
- [Rabbitgoo](/demand/global-en/brands/rabbitgoo)
- [Ruffwear](/demand/global-en/brands/ruffwear)
- [Wild One](/demand/global-en/brands/wild-one)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog harnesses worldwide?

In September 2026, Ruffwear was the most searched among dog harnesses worldwide, with an estimated 89.3K branded searches, 40.4% of all searches for the 11 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog harnesses: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-harnesses

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-harnesses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.