--- title: "Dog harness brands: Which are searched most?" description: "Compare the dog harness brands people buy. Share of Search among KONG, Halti and Julius-K9, the dog harness brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-harness-brands" publisher: "Brandwave" --- # Dog harness brands: Which are searched most? Compare the dog harness brands people buy. Share of Search among KONG, Halti and Julius-K9, the dog harness brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dog harness brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: KONG, 52.3% ## Which brand is most popular in search among dog harness brands worldwide? - In September 2026, KONG was the most searched among dog harness brands worldwide, with an estimated 64.3K branded searches and 52.3% estimated Share of Search within this set. - Halti is in 2nd place, 19.4 percentage points behind at 33% Share of Search. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog harness brands worldwide decreased from 55.6% to 52.3%. - Across the 12 months ending September 2026, Halti’s estimated Share of Search among dog harness brands worldwide increased from 28.7% to 33%. - Across the 12 months ending September 2026, Julius-K9’s estimated Share of Search among dog harness brands worldwide decreased from 15.7% to 14.7%. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog harness brands worldwide peaked at 67.8% in December 2025 and was lowest at 52.3% in September 2026. - Across the 12 months ending September 2026, Halti’s estimated Share of Search among dog harness brands worldwide peaked at 33% in September 2026 and was lowest at 20.8% in December 2025. - Across the 12 months ending September 2026, Julius-K9’s estimated Share of Search among dog harness brands worldwide peaked at 18.6% in May 2026 and was lowest at 11.4% in December 2025. ## Compare search popularity between leading brands - [KONG vs Halti: compare search popularity](/demand/global-en/compare/halti-vs-kong): 52.3% against 33% Share of Search. - [KONG vs Julius-K9: compare search popularity](/demand/global-en/compare/julius-k9-vs-kong): 52.3% against 14.7% Share of Search. - [Halti vs Julius-K9: compare search popularity](/demand/global-en/compare/halti-vs-julius-k9): 33% against 14.7% Share of Search. ## How did search popularity change for dog harness brands worldwide in September 2026? - In September 2026, Halti gained estimated Share of Search among dog harness brands worldwide, from 24.7% to 33%. - In September 2026, KONG lost estimated Share of Search among dog harness brands worldwide, from 58.7% to 52.3%. - In September 2026, Julius-K9 lost estimated Share of Search among dog harness brands worldwide, from 16.6% to 14.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KONG | 52.3% | 64.3K | -18.2% | The KONG Company | | 2 | Halti | 33% | 40.5K | +22.4% | Halti | | 3 | Julius-K9 | 14.7% | 18.1K | -18.5% | Julius-K9 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KONG | 78.6K | 55.6% | 1 | | Oct 2025 | Halti | 40.5K | 28.7% | 2 | | Oct 2025 | Julius-K9 | 22.2K | 15.7% | 3 | | Nov 2025 | KONG | 109K | 60.2% | 1 | | Nov 2025 | Halti | 49.5K | 27.5% | 2 | | Nov 2025 | Julius-K9 | 22.2K | 12.3% | 3 | | Dec 2025 | KONG | 132K | 67.8% | 1 | | Dec 2025 | Halti | 40.5K | 20.8% | 2 | | Dec 2025 | Julius-K9 | 22.2K | 11.4% | 3 | | Jan 2026 | KONG | 109K | 60.2% | 1 | | Jan 2026 | Halti | 49.5K | 27.5% | 2 | | Jan 2026 | Julius-K9 | 22.2K | 12.3% | 3 | | Feb 2026 | KONG | 88.8K | 60.2% | 1 | | Feb 2026 | Halti | 40.5K | 27.5% | 2 | | Feb 2026 | Julius-K9 | 18.1K | 12.3% | 3 | | Mar 2026 | KONG | 92.1K | 59.5% | 1 | | Mar 2026 | Halti | 40.5K | 26.2% | 2 | | Mar 2026 | Julius-K9 | 22.2K | 14.3% | 3 | | Apr 2026 | KONG | 75.3K | 57.7% | 1 | | Apr 2026 | Halti | 33.1K | 25.3% | 2 | | Apr 2026 | Julius-K9 | 22.2K | 17% | 3 | | May 2026 | KONG | 64.3K | 53.8% | 1 | | May 2026 | Halti | 33.1K | 27.7% | 2 | | May 2026 | Julius-K9 | 22.2K | 18.6% | 3 | | Jun 2026 | KONG | 64.3K | 55.7% | 1 | | Jun 2026 | Halti | 33.1K | 28.7% | 2 | | Jun 2026 | Julius-K9 | 18.1K | 15.7% | 3 | | Jul 2026 | KONG | 67.6K | 56.9% | 1 | | Jul 2026 | Halti | 33.1K | 27.9% | 2 | | Jul 2026 | Julius-K9 | 18.1K | 15.2% | 3 | | Aug 2026 | KONG | 78.6K | 58.7% | 1 | | Aug 2026 | Halti | 33.1K | 24.7% | 2 | | Aug 2026 | Julius-K9 | 22.2K | 16.6% | 3 | | Sep 2026 | KONG | 64.3K | 52.3% | 1 | | Sep 2026 | Halti | 40.5K | 33% | 2 | | Sep 2026 | Julius-K9 | 18.1K | 14.7% | 3 | ## What is being compared - **Halti**: Measured on the search term “halti”. - **Julius-K9**: Measured on the search term “julius-k9”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - [Halti](/demand/global-en/brands/halti) - [Julius-K9](/demand/global-en/brands/julius-k9) - [KONG](/demand/global-en/brands/kong) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dog harness brands worldwide? In September 2026, KONG was the most searched among dog harness brands worldwide, with an estimated 64.3K branded searches and 52.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dog harness brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-harness-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-harness-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.