---
title: "Dog GPS tracker brands: Which brands are most popular in search?"
description: "Compare brands that offer GPS trackers and collars for dogs. Share of Search among Garmin, Tractive, Fi, TrackiPet and Pawfit, the dog GPS tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-gps-tracker-brands"
publisher: "Brandwave"
---

# Dog GPS tracker brands: Which brands are most popular in search?

Compare brands that offer GPS trackers and collars for dogs. Share of Search among Garmin, Tractive, Fi, TrackiPet and Pawfit, the dog GPS tracker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog GPS tracker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garmin, 96%

## Which brand is most popular in search among dog GPS tracker brands worldwide?

- In August 2026, Garmin was the most searched among dog GPS tracker brands worldwide, with an estimated 5.4M branded searches and 96% estimated Share of Search within this set.
- Tractive is in 2nd place, 92.9 percentage points behind at 3.1% Share of Search.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide increased from 95.1% to 96%.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among dog GPS tracker brands worldwide decreased from 3.8% to 3.1%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide peaked at 96% in August 2026 and was lowest at 94% in June 2026.
- Across the 11 months ending August 2026, Tractive’s estimated Share of Search among dog GPS tracker brands worldwide peaked at 4.7% in June 2026 and was lowest at 3.1% in August 2026.
- Across the 11 months ending August 2026, Fi, TrackiPet and Pawfit held steady: their estimated Share of Search among dog GPS tracker brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garmin vs Tractive: compare search popularity](/demand/global-en/compare/garmin-vs-tractive): 96% against 3.1% Share of Search.

## How did search popularity change for dog GPS tracker brands worldwide in August 2026?

- In August 2026, Garmin gained estimated Share of Search among dog GPS tracker brands worldwide, from 94.2% to 96%.
- In August 2026, Tractive lost estimated Share of Search among dog GPS tracker brands worldwide, from 4.6% to 3.1%.
- Estimated monthly branded searches for Pawfit worldwide rose 20.1% over 11 measured months, from 3.7K to 4.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garmin | 96% | 5.4M | +23.2% | Garmin |
| 2 | Tractive | 3.1% | 176K | -18.1% | Tractive |
| 3 | Fi | 0.64% | 35.8K | -17.9% | Fi |
| 4 | TrackiPet | 0.09% | 5K | -16.7% | TrackiPet |
| 5 | Pawfit | 0.08% | 4.5K | +21.7% | Pawfit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garmin | 3.6M | 95.1% | 1 |
| Oct 2025 | Tractive | 144K | 3.8% | 2 |
| Oct 2025 | Fi | 36.3K | 0.95% | 3 |
| Oct 2025 | TrackiPet | 4.6K | 0.12% | 4 |
| Oct 2025 | Pawfit | 3.7K | 0.1% | 5 |
| Nov 2025 | Garmin | 4.6M | 95.2% | 1 |
| Nov 2025 | Tractive | 176K | 3.7% | 2 |
| Nov 2025 | Fi | 43.9K | 0.92% | 3 |
| Nov 2025 | TrackiPet | 5.4K | 0.11% | 4 |
| Nov 2025 | Pawfit | 4.5K | 0.09% | 5 |
| Dec 2025 | Garmin | 4.4M | 95.3% | 1 |
| Dec 2025 | Tractive | 151K | 3.3% | 2 |
| Dec 2025 | Fi | 53.6K | 1.2% | 3 |
| Dec 2025 | TrackiPet | 7.5K | 0.16% | 4 |
| Dec 2025 | Pawfit | 3.7K | 0.08% | 5 |
| Jan 2026 | Garmin | 4.4M | 94.8% | 1 |
| Jan 2026 | Tractive | 182K | 3.9% | 2 |
| Jan 2026 | Fi | 48.2K | 1% | 3 |
| Jan 2026 | TrackiPet | 7.3K | 0.16% | 4 |
| Jan 2026 | Pawfit | 3.7K | 0.08% | 5 |
| Feb 2026 | Garmin | 3.6M | 94.6% | 1 |
| Feb 2026 | Tractive | 153K | 4% | 2 |
| Feb 2026 | Fi | 39.7K | 1.1% | 3 |
| Feb 2026 | TrackiPet | 7.2K | 0.19% | 4 |
| Feb 2026 | Pawfit | 3.7K | 0.1% | 5 |
| Mar 2026 | Garmin | 4.3M | 94.7% | 1 |
| Mar 2026 | Tractive | 186K | 4.1% | 2 |
| Mar 2026 | Fi | 44.5K | 0.97% | 3 |
| Mar 2026 | TrackiPet | 8.8K | 0.19% | 4 |
| Mar 2026 | Pawfit | 3.7K | 0.08% | 5 |
| Apr 2026 | Garmin | 4.4M | 94.2% | 1 |
| Apr 2026 | Tractive | 215K | 4.7% | 2 |
| Apr 2026 | Fi | 39.3K | 0.85% | 3 |
| Apr 2026 | TrackiPet | 7.3K | 0.16% | 4 |
| Apr 2026 | Pawfit | 3.7K | 0.08% | 5 |
| May 2026 | Garmin | 4.5M | 95.1% | 1 |
| May 2026 | Tractive | 180K | 3.8% | 2 |
| May 2026 | Fi | 42.1K | 0.88% | 3 |
| May 2026 | TrackiPet | 6K | 0.13% | 4 |
| May 2026 | Pawfit | 3.7K | 0.08% | 5 |
| Jun 2026 | Garmin | 4.4M | 94% | 1 |
| Jun 2026 | Tractive | 220K | 4.7% | 2 |
| Jun 2026 | Fi | 51K | 1.1% | 3 |
| Jun 2026 | TrackiPet | 6K | 0.13% | 4 |
| Jun 2026 | Pawfit | 3.7K | 0.08% | 5 |
| Jul 2026 | Garmin | 4.4M | 94.2% | 1 |
| Jul 2026 | Tractive | 214K | 4.6% | 2 |
| Jul 2026 | Fi | 43.6K | 0.94% | 3 |
| Jul 2026 | TrackiPet | 6K | 0.13% | 4 |
| Jul 2026 | Pawfit | 3.7K | 0.08% | 5 |
| Aug 2026 | Garmin | 5.4M | 96% | 1 |
| Aug 2026 | Tractive | 176K | 3.1% | 2 |
| Aug 2026 | Fi | 35.8K | 0.64% | 3 |
| Aug 2026 | TrackiPet | 5K | 0.09% | 4 |
| Aug 2026 | Pawfit | 4.5K | 0.08% | 5 |
| Sep 2026 | Fi | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Pawfit | — | — | — |
| Sep 2026 | TrackiPet | — | — | — |
| Sep 2026 | Tractive | — | — | — |

## What is being compared

- **Fi**: Measured on the search terms “fi collar”, “fi dog collar”, “fi series 3 collar”, “tryfi” and “tryfi com”, summed into one figure.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Pawfit**: Measured on the search terms “pawfit” and “pawfit dog tracker”, summed into one figure.
- **TrackiPet**: Measured on the search terms “trackipet” and “trackipet dog tracker”, summed into one figure.
- **Tractive**: Measured on the search terms “dog tracker tractive”, “tractive”, “tractive com”, “tractive dog collar” and “tractive gps dog collar”, summed into one figure.

- [Fi](/demand/global-en/brands/fi-dog-collar)
- [Garmin](/demand/global-en/brands/garmin)
- [Pawfit](/demand/global-en/brands/pawfit)
- [TrackiPet](/demand/global-en/brands/trackipet)
- [Tractive](/demand/global-en/brands/tractive)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog GPS tracker brands worldwide?

In August 2026, Garmin was the most searched among dog GPS tracker brands worldwide, with an estimated 5.4M branded searches and 96% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog GPS tracker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dog-gps-tracker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-gps-tracker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.