---
title: "Dog food brands: Which are searched most?"
description: "Compare the dog food brands people buy. Share of Search among Royal Canin, Hill's, Purina, Black Hawk and Eukanuba, the dog food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-food-brands"
publisher: "Brandwave"
---

# Dog food brands: Which are searched most?

Compare the dog food brands people buy. Share of Search among Royal Canin, Hill's, Purina, Black Hawk and Eukanuba, the dog food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog food brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Royal Canin, 45.9%

## Which brand is most popular in search among dog food brands worldwide?

- In August 2026, Royal Canin was the most searched among dog food brands worldwide, with an estimated 673K branded searches and 45.9% estimated Share of Search within this set.
- Hill's is in 2nd place, 15.2 percentage points behind at 30.7% Share of Search.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among dog food brands worldwide increased from 41.8% to 45.9%.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among dog food brands worldwide decreased from 34.2% to 30.7%.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide decreased from 12.5% to 11.3%.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among dog food brands worldwide increased from 8.5% to 9.3%.
- Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among dog food brands worldwide peaked at 50% in March 2026 and was lowest at 39.1% in April 2026.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among dog food brands worldwide peaked at 34.9% in November 2025 and was lowest at 27.4% in March 2026.
- Across the 11 months ending August 2026, Purina’s estimated Share of Search among dog food brands worldwide peaked at 12.5% in December 2025 and was lowest at 10% in March 2026.
- Across the 11 months ending August 2026, Black Hawk’s estimated Share of Search among dog food brands worldwide peaked at 14.4% in April 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Eukanuba held steady: its estimated Share of Search among dog food brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Royal Canin vs Hill's: compare search popularity](/demand/global-en/compare/hills-vs-royal-canin): 45.9% against 30.7% Share of Search.
- [Royal Canin vs Purina: compare search popularity](/demand/global-en/compare/purina-vs-royal-canin): 45.9% against 11.3% Share of Search.
- [Royal Canin vs Black Hawk: compare search popularity](/demand/global-en/compare/black-hawk-vs-royal-canin): 45.9% against 9.3% Share of Search.
- [Royal Canin vs Eukanuba: compare search popularity](/demand/global-en/compare/eukanuba-vs-royal-canin): 45.9% against 2.8% Share of Search.
- [Hill's vs Purina: compare search popularity](/demand/global-en/compare/hills-vs-purina): 30.7% against 11.3% Share of Search.
- [Hill's vs Black Hawk: compare search popularity](/demand/global-en/compare/black-hawk-vs-hills): 30.7% against 9.3% Share of Search.
- [Hill's vs Eukanuba: compare search popularity](/demand/global-en/compare/eukanuba-vs-hills): 30.7% against 2.8% Share of Search.
- [Purina vs Black Hawk: compare search popularity](/demand/global-en/compare/black-hawk-vs-purina): 11.3% against 9.3% Share of Search.
- [Purina vs Eukanuba: compare search popularity](/demand/global-en/compare/eukanuba-vs-purina): 11.3% against 2.8% Share of Search.
- [Black Hawk vs Eukanuba: compare search popularity](/demand/global-en/compare/black-hawk-vs-eukanuba): 9.3% against 2.8% Share of Search.

## How did search popularity change for dog food brands worldwide in August 2026?

- In August 2026, Royal Canin gained estimated Share of Search among dog food brands worldwide, from 41% to 45.9%.
- In August 2026, Hill's lost estimated Share of Search among dog food brands worldwide, from 33.5% to 30.7%.
- In August 2026, Purina lost estimated Share of Search among dog food brands worldwide, from 12.3% to 11.3%.
- In August 2026, Black Hawk lost estimated Share of Search among dog food brands worldwide, from 10.2% to 9.3%.
- Estimated monthly branded searches for Eukanuba worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Royal Canin | 45.9% | 673K | +22.4% | Mars |
| 2 | Hill's | 30.7% | 450K | 0.0% | Hill's |
| 3 | Purina | 11.3% | 165K | 0.0% | Nestlé |
| 4 | Black Hawk | 9.3% | 136K | 0.0% | Black Hawk |
| 5 | Eukanuba | 2.8% | 40.5K | 0.0% | Eukanuba |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royal Canin | 673K | 41.8% | 1 |
| Oct 2025 | Hill's | 550K | 34.2% | 2 |
| Oct 2025 | Purina | 201K | 12.5% | 3 |
| Oct 2025 | Black Hawk | 137K | 8.5% | 4 |
| Oct 2025 | Eukanuba | 49.5K | 3.1% | 5 |
| Nov 2025 | Royal Canin | 673K | 42.8% | 1 |
| Nov 2025 | Hill's | 550K | 34.9% | 2 |
| Nov 2025 | Purina | 165K | 10.5% | 3 |
| Nov 2025 | Black Hawk | 137K | 8.7% | 4 |
| Nov 2025 | Eukanuba | 49.5K | 3.1% | 5 |
| Dec 2025 | Royal Canin | 550K | 41.8% | 1 |
| Dec 2025 | Hill's | 450K | 34.2% | 2 |
| Dec 2025 | Purina | 165K | 12.5% | 3 |
| Dec 2025 | Black Hawk | 111K | 8.5% | 4 |
| Dec 2025 | Eukanuba | 40.5K | 3.1% | 5 |
| Jan 2026 | Royal Canin | 673K | 42% | 1 |
| Jan 2026 | Hill's | 550K | 34.3% | 2 |
| Jan 2026 | Black Hawk | 167K | 10.4% | 3 |
| Jan 2026 | Purina | 165K | 10.3% | 4 |
| Jan 2026 | Eukanuba | 49.5K | 3.1% | 5 |
| Feb 2026 | Royal Canin | 550K | 41.8% | 1 |
| Feb 2026 | Hill's | 450K | 34.2% | 2 |
| Feb 2026 | Purina | 165K | 12.5% | 3 |
| Feb 2026 | Black Hawk | 111K | 8.5% | 4 |
| Feb 2026 | Eukanuba | 40.5K | 3.1% | 5 |
| Mar 2026 | Royal Canin | 823K | 50% | 1 |
| Mar 2026 | Hill's | 450K | 27.4% | 2 |
| Mar 2026 | Black Hawk | 167K | 10.1% | 3 |
| Mar 2026 | Purina | 165K | 10% | 4 |
| Mar 2026 | Eukanuba | 40.5K | 2.5% | 5 |
| Apr 2026 | Royal Canin | 550K | 39.1% | 1 |
| Apr 2026 | Hill's | 450K | 32% | 2 |
| Apr 2026 | Black Hawk | 202K | 14.4% | 3 |
| Apr 2026 | Purina | 165K | 11.7% | 4 |
| Apr 2026 | Eukanuba | 40.5K | 2.9% | 5 |
| May 2026 | Royal Canin | 550K | 41% | 1 |
| May 2026 | Hill's | 450K | 33.5% | 2 |
| May 2026 | Purina | 165K | 12.3% | 3 |
| May 2026 | Black Hawk | 136K | 10.2% | 4 |
| May 2026 | Eukanuba | 40.5K | 3% | 5 |
| Jun 2026 | Royal Canin | 550K | 41% | 1 |
| Jun 2026 | Hill's | 450K | 33.5% | 2 |
| Jun 2026 | Purina | 165K | 12.3% | 3 |
| Jun 2026 | Black Hawk | 136K | 10.2% | 4 |
| Jun 2026 | Eukanuba | 40.5K | 3% | 5 |
| Jul 2026 | Royal Canin | 550K | 41% | 1 |
| Jul 2026 | Hill's | 450K | 33.5% | 2 |
| Jul 2026 | Purina | 165K | 12.3% | 3 |
| Jul 2026 | Black Hawk | 136K | 10.2% | 4 |
| Jul 2026 | Eukanuba | 40.5K | 3% | 5 |
| Aug 2026 | Royal Canin | 673K | 45.9% | 1 |
| Aug 2026 | Hill's | 450K | 30.7% | 2 |
| Aug 2026 | Purina | 165K | 11.3% | 3 |
| Aug 2026 | Black Hawk | 136K | 9.3% | 4 |
| Aug 2026 | Eukanuba | 40.5K | 2.8% | 5 |
| Sep 2026 | Black Hawk | — | — | — |
| Sep 2026 | Eukanuba | — | — | — |
| Sep 2026 | Hill's | — | — | — |
| Sep 2026 | Purina | — | — | — |
| Sep 2026 | Royal Canin | — | — | — |

## What is being compared

- **Black Hawk**: Measured on the search terms “black hawk” and “black hawk cat food”, summed into one figure.
- **Eukanuba**: Measured on the search term “eukanuba”.
- **Hill's**: Measured on the search term “hill's”.
- **Purina**: Measured on the search term “purina”.
- **Royal Canin**: Measured on the search term “royal canin”.

- [Black Hawk](/demand/global-en/brands/black-hawk)
- [Eukanuba](/demand/global-en/brands/eukanuba)
- [Hill's](/demand/global-en/brands/hills)
- [Purina](/demand/global-en/brands/purina)
- [Royal Canin](/demand/global-en/brands/royal-canin)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog food brands worldwide?

In August 2026, Royal Canin was the most searched among dog food brands worldwide, with an estimated 673K branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog food brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.