--- title: "Ferplast vs Ruffwear: Which is searched more?" description: "Is Ferplast or Ruffwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog crate brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-crate-brands/compare/ferplast-vs-ruffwear" publisher: "Brandwave" --- # Ferplast vs Ruffwear: Which is searched more? Is Ferplast or Ruffwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog crate brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ferplast and Ruffwear - **Competitive set**: Dog crate brands - **Market**: Global - **Month measured**: Sep 2026 - **Ferplast Share of Search**: 9.3% - **Ruffwear Share of Search**: 38.2% ## Is Ferplast or Ruffwear more popular in search? - In September 2026, Ruffwear had more branded searches than Ferplast among dog crate brands worldwide. Ruffwear had about 60,500 branded searches, while Ferplast had 14,800. Ruffwear made up 38.2% of all dog crate brand searches we track, and Ferplast accounted for 9.3%. - Ruffwear was ahead of Ferplast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ferplast’s share of searches among dog crate brands worldwide moved from 9.9% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Ruffwear’s share of searches among dog crate brands worldwide moved from 33.1% to 38.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top dog crate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ferplast nor Ruffwear showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MidWest Homes for Pets | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Diggs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Impact Dog Crates | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ruffwear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PawHut | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petsfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog crate brands - Asked ChatGPT "Which dog crate brand should I buy?": 1. MidWest Homes for Pets, 2. Diggs, 3. Impact Dog Crates - Asked ChatGPT "What are the best dog crate brands?": 1. MidWest Homes for Pets, 2. Diggs, 3. Impact Dog Crates - Asked ChatGPT "What's the best dog crate brand for house training?": 1. Diggs, 2. MidWest Homes for Pets - Searched Google, AI Overview "best dog crate": 1. Diggs - Searched Google, AI Overview "folding dog crate": named none of the brands we track Not named in any answer: Ruffwear, PawHut, Ferplast and Petsfit. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog crate brands worldwide in September 2026? - In September 2026, Ferplast gained share of searches among dog crate brands worldwide, from 8% to 9.3%. - In September 2026, Ruffwear lost share of searches among dog crate brands worldwide, from 40.1% to 38.2%. ## Month by month | Month | Ferplast estimated searches | Ferplast Share of Search | Ferplast rank | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 9.9% | 4 | 60.5K | 33.1% | 2 | | Nov 2025 | 18.1K | 9.1% | 4 | 90.5K | 45.4% | 1 | | Dec 2025 | 14.8K | 5.2% | 4 | 74K | 26% | 2 | | Jan 2026 | 18.1K | 7.7% | 4 | 74K | 31.6% | 2 | | Feb 2026 | 18.1K | 8.3% | 4 | 60.5K | 27.7% | 2 | | Mar 2026 | 18.1K | 9% | 4 | 74K | 36.8% | 2 | | Apr 2026 | 14.8K | 9.7% | 4 | 74K | 48.7% | 1 | | May 2026 | 14.8K | 9% | 4 | 74K | 44.8% | 1 | | Jun 2026 | 14.8K | 9.7% | 4 | 74K | 48.6% | 1 | | Jul 2026 | 14.8K | 9.7% | 4 | 74K | 48.7% | 1 | | Aug 2026 | 14.8K | 8% | 4 | 74K | 40.1% | 1 | | Sep 2026 | 14.8K | 9.3% | 4 | 60.5K | 38.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ferplast’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ferplast**: Measured on the search term “ferplast”. - **Ruffwear**: Measured on the search term “ruffwear”. - [Ferplast profile](/demand/global-en/brands/ferplast) - [Ruffwear profile](/demand/global-en/brands/ruffwear) - [All dog crate brands worldwide](/demand/global-en/categories/dog-crate-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ferplast or Ruffwear more popular in search? In September 2026, Ruffwear had more branded searches than Ferplast among dog crate brands worldwide. Ruffwear had about 60,500 branded searches, while Ferplast had 14,800. Ruffwear made up 38.2% of all dog crate brand searches we track, and Ferplast accounted for 9.3%. ## Cite this page Brandwave. "Ferplast vs Ruffwear: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-crate-brands/compare/ferplast-vs-ruffwear This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-crate-brands/compare/ferplast-vs-ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.