---
title: "Dog crate brands: Which brands are most popular in search?"
description: "Compare the dog crate brands people search for. Share of Search among Ruffwear, Diggs, PawHut, Ferplast, Petsfit and MidWest Homes for Pets, the dog crate brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-crate-brands"
publisher: "Brandwave"
---

# Dog crate brands: Which brands are most popular in search?

Compare the dog crate brands people search for. Share of Search among Ruffwear, Diggs, PawHut, Ferplast, Petsfit and MidWest Homes for Pets, the dog crate brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog crate brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ruffwear, 40.7%

## Which brand is most popular in search among dog crate brands worldwide?

- In August 2026, Ruffwear was the most searched among dog crate brands worldwide, with an estimated 74K branded searches and 40.7% estimated Share of Search within this set.
- Diggs is in 2nd place, 7.4 percentage points behind at 33.3% Share of Search.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide increased from 33.7% to 40.7%.
- Across the 11 months ending August 2026, Diggs’ estimated Share of Search among dog crate brands worldwide decreased from 41.3% to 33.3%.
- Across the 11 months ending August 2026, PawHut’s estimated Share of Search among dog crate brands worldwide increased from 12.4% to 14.9%.
- Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among dog crate brands worldwide decreased from 10.1% to 8.1%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog crate brands worldwide peaked at 49.9% in April 2026 and was lowest at 26.4% in December 2025.
- Across the 11 months ending August 2026, Diggs’ estimated Share of Search among dog crate brands worldwide peaked at 58.8% in December 2025 and was lowest at 18.3% in April 2026.
- Across the 11 months ending August 2026, PawHut’s estimated Share of Search among dog crate brands worldwide peaked at 18.3% in April 2026 and was lowest at 7.9% in December 2025.
- Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among dog crate brands worldwide peaked at 10.1% in October 2025 and was lowest at 5.3% in December 2025.
- Across the 11 months ending August 2026, Petsfit’s estimated Share of Search among dog crate brands worldwide peaked at 2.4% in April 2026 and was lowest at 1% in December 2025.
- Across the 11 months ending August 2026, Ruffwear rose from 2nd to 1st among dog crate brands worldwide.
- Across the 11 months ending August 2026, Diggs fell from 1st to 2nd among dog crate brands worldwide.
- Across the 11 months ending August 2026, Petsfit and MidWest Homes for Pets held steady: their estimated Share of Search among dog crate brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ruffwear vs Diggs: compare search popularity](/demand/global-en/compare/diggs-vs-ruffwear): 40.7% against 33.3% Share of Search.
- [Ruffwear vs PawHut: compare search popularity](/demand/global-en/compare/pawhut-vs-ruffwear): 40.7% against 14.9% Share of Search.
- [Ruffwear vs Ferplast: compare search popularity](/demand/global-en/compare/ferplast-vs-ruffwear): 40.7% against 8.1% Share of Search.
- [Diggs vs PawHut: compare search popularity](/demand/global-en/compare/diggs-vs-pawhut): 33.3% against 14.9% Share of Search.
- [Diggs vs Ferplast: compare search popularity](/demand/global-en/compare/diggs-vs-ferplast): 33.3% against 8.1% Share of Search.
- [PawHut vs Ferplast: compare search popularity](/demand/global-en/compare/ferplast-vs-pawhut): 14.9% against 8.1% Share of Search.

## How did search popularity change for dog crate brands worldwide in August 2026?

- In August 2026, Diggs gained estimated Share of Search among dog crate brands worldwide, from 18.3% to 33.3%.
- In August 2026, Ruffwear lost estimated Share of Search among dog crate brands worldwide, from 49.9% to 40.7%.
- In August 2026, PawHut lost estimated Share of Search among dog crate brands worldwide, from 18.3% to 14.9%.
- In August 2026, Ferplast lost estimated Share of Search among dog crate brands worldwide, from 10% to 8.1%.
- Estimated monthly branded searches for Petsfit worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ruffwear | 40.7% | 74K | 0.0% | Ruffwear |
| 2 | Diggs | 33.3% | 60.5K | +123.2% | Diggs |
| 3 | PawHut | 14.9% | 27.1K | 0.0% | PawHut |
| 4 | Ferplast | 8.1% | 14.8K | 0.0% | Ferplast |
| 5 | Petsfit | 2% | 3.6K | 0.0% | Petsfit |
| 6 | MidWest Homes for Pets | 0.88% | 1.6K | 0.0% | MidWest Homes for Pets |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Diggs | 74K | 41.3% | 1 |
| Oct 2025 | Ruffwear | 60.5K | 33.7% | 2 |
| Oct 2025 | PawHut | 22.2K | 12.4% | 3 |
| Oct 2025 | Ferplast | 18.1K | 10.1% | 4 |
| Oct 2025 | Petsfit | 2.9K | 1.6% | 5 |
| Oct 2025 | MidWest Homes for Pets | 1.6K | 0.89% | 6 |
| Nov 2025 | Ruffwear | 90.5K | 46.2% | 1 |
| Nov 2025 | Diggs | 60.5K | 30.9% | 2 |
| Nov 2025 | PawHut | 22.2K | 11.3% | 3 |
| Nov 2025 | Ferplast | 18.1K | 9.2% | 4 |
| Nov 2025 | Petsfit | 2.9K | 1.5% | 5 |
| Nov 2025 | MidWest Homes for Pets | 1.6K | 0.82% | 6 |
| Dec 2025 | Diggs | 165K | 58.8% | 1 |
| Dec 2025 | Ruffwear | 74K | 26.4% | 2 |
| Dec 2025 | PawHut | 22.2K | 7.9% | 3 |
| Dec 2025 | Ferplast | 14.8K | 5.3% | 4 |
| Dec 2025 | Petsfit | 2.9K | 1% | 5 |
| Dec 2025 | MidWest Homes for Pets | 1.6K | 0.57% | 6 |
| Jan 2026 | Diggs | 110K | 48.1% | 1 |
| Jan 2026 | Ruffwear | 74K | 32.3% | 2 |
| Jan 2026 | PawHut | 22.2K | 9.7% | 3 |
| Jan 2026 | Ferplast | 18.1K | 7.9% | 4 |
| Jan 2026 | Petsfit | 2.9K | 1.3% | 5 |
| Jan 2026 | MidWest Homes for Pets | 1.6K | 0.7% | 6 |
| Feb 2026 | Diggs | 110K | 51.3% | 1 |
| Feb 2026 | Ruffwear | 60.5K | 28.2% | 2 |
| Feb 2026 | PawHut | 22.2K | 10.3% | 3 |
| Feb 2026 | Ferplast | 18.1K | 8.4% | 4 |
| Feb 2026 | Petsfit | 2.4K | 1.1% | 5 |
| Feb 2026 | MidWest Homes for Pets | 1.3K | 0.61% | 6 |
| Mar 2026 | Diggs | 74K | 37.4% | 1 |
| Mar 2026 | Ruffwear | 74K | 37.4% | 2 |
| Mar 2026 | PawHut | 27.1K | 13.7% | 3 |
| Mar 2026 | Ferplast | 18.1K | 9.2% | 4 |
| Mar 2026 | Petsfit | 2.9K | 1.5% | 5 |
| Mar 2026 | MidWest Homes for Pets | 1.6K | 0.81% | 6 |
| Apr 2026 | Ruffwear | 74K | 49.9% | 1 |
| Apr 2026 | Diggs | 27.1K | 18.3% | 2 |
| Apr 2026 | PawHut | 27.1K | 18.3% | 3 |
| Apr 2026 | Ferplast | 14.8K | 10% | 4 |
| Apr 2026 | Petsfit | 3.6K | 2.4% | 5 |
| Apr 2026 | MidWest Homes for Pets | 1.6K | 1.1% | 6 |
| May 2026 | Ruffwear | 74K | 45.8% | 1 |
| May 2026 | Diggs | 40.5K | 25.1% | 2 |
| May 2026 | PawHut | 27.1K | 16.8% | 3 |
| May 2026 | Ferplast | 14.8K | 9.2% | 4 |
| May 2026 | Petsfit | 3.6K | 2.2% | 5 |
| May 2026 | MidWest Homes for Pets | 1.6K | 0.99% | 6 |
| Jun 2026 | Ruffwear | 74K | 49.8% | 1 |
| Jun 2026 | Diggs | 33.1K | 22.3% | 2 |
| Jun 2026 | PawHut | 22.2K | 14.9% | 3 |
| Jun 2026 | Ferplast | 14.8K | 10% | 4 |
| Jun 2026 | Petsfit | 2.9K | 2% | 5 |
| Jun 2026 | MidWest Homes for Pets | 1.6K | 1.1% | 6 |
| Jul 2026 | Ruffwear | 74K | 49.9% | 1 |
| Jul 2026 | Diggs | 27.1K | 18.3% | 2 |
| Jul 2026 | PawHut | 27.1K | 18.3% | 3 |
| Jul 2026 | Ferplast | 14.8K | 10% | 4 |
| Jul 2026 | Petsfit | 3.6K | 2.4% | 5 |
| Jul 2026 | MidWest Homes for Pets | 1.6K | 1.1% | 6 |
| Aug 2026 | Ruffwear | 74K | 40.7% | 1 |
| Aug 2026 | Diggs | 60.5K | 33.3% | 2 |
| Aug 2026 | PawHut | 27.1K | 14.9% | 3 |
| Aug 2026 | Ferplast | 14.8K | 8.1% | 4 |
| Aug 2026 | Petsfit | 3.6K | 2% | 5 |
| Aug 2026 | MidWest Homes for Pets | 1.6K | 0.88% | 6 |
| Sep 2026 | Diggs | — | — | — |
| Sep 2026 | Ferplast | — | — | — |
| Sep 2026 | MidWest Homes for Pets | — | — | — |
| Sep 2026 | PawHut | — | — | — |
| Sep 2026 | Petsfit | — | — | — |
| Sep 2026 | Ruffwear | — | — | — |

## What is being compared

- **Diggs**: Measured on the search term “diggs”.
- **Ferplast**: Measured on the search term “ferplast”.
- **MidWest Homes for Pets**: Measured on the search term “midwest homes for pets”.
- **PawHut**: Measured on the search term “pawhut”.
- **Petsfit**: Measured on the search term “petsfit”.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [Diggs](/demand/global-en/brands/diggs)
- [Ferplast](/demand/global-en/brands/ferplast)
- [MidWest Homes for Pets](/demand/global-en/brands/midwest)
- [PawHut](/demand/global-en/brands/pawhut)
- [Petsfit](/demand/global-en/brands/petsfit)
- [Ruffwear](/demand/global-en/brands/ruffwear)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog crate brands worldwide?

In August 2026, Ruffwear was the most searched among dog crate brands worldwide, with an estimated 74K branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog crate brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dog-crate-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-crate-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.