--- title: "Ruffwear vs Wild One: Which is searched more?" description: "Is Ruffwear or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/ruffwear-vs-wild-one" publisher: "Brandwave" --- # Ruffwear vs Wild One: Which is searched more? Is Ruffwear or Wild One more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ruffwear and Wild One - **Competitive set**: Dog collar brands - **Market**: Global - **Month measured**: Sep 2026 - **Ruffwear Share of Search**: 30.4% - **Wild One Share of Search**: 20.4% ## Is Ruffwear or Wild One more popular in search? - In September 2026, Ruffwear had more branded searches than Wild One among dog collar brands worldwide. Ruffwear had about 60,500 branded searches, while Wild One had 40,500. Ruffwear made up 30.4% of all dog collar brand searches we track, and Wild One accounted for 20.4%. - Ruffwear was ahead of Wild One in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ruffwear’s share of searches among dog collar brands worldwide moved from 26.3% to 30.4%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Wild One’s share of searches among dog collar brands worldwide moved from 21.5% to 20.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top dog collar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ruffwear was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wild One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruffwear was listed before Wild One in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ruffwear | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LupinePet | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Blueberry Pet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Wild One | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog collar brands - Asked ChatGPT "Which dog collar brand should I buy?": 1. Ruffwear, 2. LupinePet - Asked ChatGPT "What are the best dog collar brands?": 1. Ruffwear, 2. LupinePet, 3. Wild One, 4. Blueberry Pet - Asked ChatGPT "What's the best dog collar brand for everyday walks?": 1. Ruffwear, 2. Blueberry Pet, 3. Wild One - Searched Google, AI Overview "best dog collar": 1. Ruffwear - Searched Google, AI Overview "adjustable dog collar": 1. LupinePet Not named in any answer: KONG, Julius-K9, EzyDog and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog collar brands worldwide in September 2026? - Ruffwear’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 34.4% to 30.4% in September 2026. - Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank | Wild One estimated searches | Wild One Share of Search | Wild One rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 26.3% | 2 | 49.5K | 21.5% | 3 | | Nov 2025 | 90.5K | 30.9% | 2 | 49.5K | 16.9% | 3 | | Dec 2025 | 74K | 25.2% | 2 | 40.5K | 13.8% | 3 | | Jan 2026 | 74K | 27.1% | 2 | 49.5K | 18.1% | 3 | | Feb 2026 | 60.5K | 27.1% | 2 | 40.5K | 18.1% | 3 | | Mar 2026 | 74K | 28.9% | 2 | 49.5K | 19.3% | 3 | | Apr 2026 | 74K | 30.9% | 2 | 49.5K | 20.7% | 3 | | May 2026 | 74K | 32.3% | 1 | 49.5K | 21.6% | 3 | | Jun 2026 | 74K | 34.4% | 1 | 40.5K | 18.8% | 3 | | Jul 2026 | 74K | 32.5% | 1 | 49.5K | 21.8% | 3 | | Aug 2026 | 74K | 30.4% | 2 | 49.5K | 20.4% | 3 | | Sep 2026 | 60.5K | 30.4% | 2 | 40.5K | 20.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ruffwear’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ruffwear**: Measured on the search term “ruffwear”. - **Wild One**: Measured on the search term “wild one”. - [Ruffwear profile](/demand/global-en/brands/ruffwear) - [Wild One profile](/demand/global-en/brands/wild-one) - [All dog collar brands worldwide](/demand/global-en/categories/dog-collar-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ruffwear or Wild One more popular in search? In September 2026, Ruffwear had more branded searches than Wild One among dog collar brands worldwide. Ruffwear had about 60,500 branded searches, while Wild One had 40,500. Ruffwear made up 30.4% of all dog collar brand searches we track, and Wild One accounted for 20.4%. ## Cite this page Brandwave. "Ruffwear vs Wild One: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/ruffwear-vs-wild-one This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/ruffwear-vs-wild-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.