---
title: "KONG vs Ruffwear: Which is searched more?"
description: "Which is more popular in search, KONG or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/kong-vs-ruffwear"
publisher: "Brandwave"
---

# KONG vs Ruffwear: Which is searched more?

Which is more popular in search, KONG or Ruffwear? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KONG and Ruffwear
- **Competitive set**: Dog collar brands
- **Market**: Global
- **Month measured**: Aug 2026
- **KONG Share of Search**: 41.4%
- **Ruffwear Share of Search**: 39%

## Which is more popular in search, KONG or Ruffwear?

- In August 2026, KONG had more branded searches than Ruffwear among dog collar brands worldwide. KONG was estimated to have 78.6K branded searches compared to Ruffwear’s 74K, and held a 41.4% Share of Search versus Ruffwear’s 39%.
- The lead changed hands 2 times in the 11 months ending August 2026: Ruffwear took it in May 2026, KONG took it in August 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide moved from 44.4% to 41.4%, and its estimated monthly branded searches held steady at 78.6K.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide moved from 34.2% to 39%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for dog collar brands worldwide in August 2026?

- In August 2026, KONG overtook Ruffwear to take the highest estimated Share of Search among dog collar brands worldwide, at 41.4%.
- In August 2026, Ruffwear lost estimated Share of Search among dog collar brands worldwide, from 42.5% to 39%.

## Month by month

| Month | KONG estimated searches | KONG Share of Search | KONG rank | Ruffwear estimated searches | Ruffwear Share of Search | Ruffwear rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 78.6K | 44.4% | 1 | 60.5K | 34.2% | 2 |
| Nov 2025 | 109K | 45.4% | 1 | 90.5K | 37.9% | 2 |
| Dec 2025 | 132K | 53.7% | 1 | 74K | 30.1% | 2 |
| Jan 2026 | 109K | 49.4% | 1 | 74K | 33.7% | 2 |
| Feb 2026 | 88.8K | 49.4% | 1 | 60.5K | 33.7% | 2 |
| Mar 2026 | 92.1K | 45.4% | 1 | 74K | 36.5% | 2 |
| Apr 2026 | 75.3K | 40.5% | 1 | 74K | 39.8% | 2 |
| May 2026 | 64.3K | 36.6% | 2 | 74K | 42.2% | 1 |
| Jun 2026 | 64.3K | 37.6% | 2 | 74K | 43.3% | 1 |
| Jul 2026 | 67.6K | 38.8% | 2 | 74K | 42.5% | 1 |
| Aug 2026 | 78.6K | 41.4% | 1 | 74K | 39% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using KONG’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [KONG profile](/demand/global-en/brands/kong)
- [Ruffwear profile](/demand/global-en/brands/ruffwear)
- [All dog collar brands worldwide](/demand/global-en/categories/dog-collar-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KONG or Ruffwear?

In August 2026, KONG had more branded searches than Ruffwear among dog collar brands worldwide. KONG was estimated to have 78.6K branded searches compared to Ruffwear’s 74K, and held a 41.4% Share of Search versus Ruffwear’s 39%.

## Cite this page

Brandwave. "KONG vs Ruffwear: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/kong-vs-ruffwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/kong-vs-ruffwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.