--- title: "Julius-K9 vs KONG: Which is searched more?" description: "Is Julius-K9 or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/julius-k9-vs-kong" publisher: "Brandwave" --- # Julius-K9 vs KONG: Which is searched more? Is Julius-K9 or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Julius-K9 and KONG - **Competitive set**: Dog collar brands - **Market**: Global - **Month measured**: Sep 2026 - **Julius-K9 Share of Search**: 9.1% - **KONG Share of Search**: 32.3% ## Is Julius-K9 or KONG more popular in search? - In September 2026, KONG had more branded searches than Julius-K9 among dog collar brands worldwide. KONG had about 64,300 branded searches, while Julius-K9 had 18,100. KONG made up 32.3% of all dog collar brand searches we track, and Julius-K9 accounted for 9.1%. - KONG was ahead of Julius-K9 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands worldwide moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands worldwide moved from 34.1% to 32.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K. ## Top dog collar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Julius-K9 nor KONG showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ruffwear | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LupinePet | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Blueberry Pet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Wild One | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog collar brands - Asked ChatGPT "Which dog collar brand should I buy?": 1. Ruffwear, 2. LupinePet - Asked ChatGPT "What are the best dog collar brands?": 1. Ruffwear, 2. LupinePet, 3. Wild One, 4. Blueberry Pet - Asked ChatGPT "What's the best dog collar brand for everyday walks?": 1. Ruffwear, 2. Blueberry Pet, 3. Wild One - Searched Google, AI Overview "best dog collar": 1. Ruffwear - Searched Google, AI Overview "adjustable dog collar": 1. LupinePet Not named in any answer: KONG, Julius-K9, EzyDog and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog collar brands worldwide in September 2026? - Estimated monthly branded searches for Julius-K9 worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026. ## Month by month | Month | Julius-K9 estimated searches | Julius-K9 Share of Search | Julius-K9 rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 9.6% | 4 | 78.6K | 34.1% | 1 | | Nov 2025 | 22.2K | 7.6% | 4 | 109K | 37.1% | 1 | | Dec 2025 | 22.2K | 7.6% | 4 | 132K | 45.1% | 1 | | Jan 2026 | 22.2K | 8.1% | 4 | 109K | 39.8% | 1 | | Feb 2026 | 18.1K | 8.1% | 4 | 88.8K | 39.7% | 1 | | Mar 2026 | 22.2K | 8.7% | 4 | 92.1K | 35.9% | 1 | | Apr 2026 | 22.2K | 9.3% | 4 | 75.3K | 31.5% | 1 | | May 2026 | 22.2K | 9.7% | 4 | 64.3K | 28.1% | 2 | | Jun 2026 | 18.1K | 8.4% | 4 | 64.3K | 29.9% | 2 | | Jul 2026 | 18.1K | 8% | 4 | 67.6K | 29.7% | 2 | | Aug 2026 | 22.2K | 9.1% | 4 | 78.6K | 32.3% | 1 | | Sep 2026 | 18.1K | 9.1% | 4 | 64.3K | 32.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Julius-K9’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Julius-K9**: Measured on the search term “julius-k9”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - [Julius-K9 profile](/demand/global-en/brands/julius-k9) - [KONG profile](/demand/global-en/brands/kong) - [All dog collar brands worldwide](/demand/global-en/categories/dog-collar-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Julius-K9 or KONG more popular in search? In September 2026, KONG had more branded searches than Julius-K9 among dog collar brands worldwide. KONG had about 64,300 branded searches, while Julius-K9 had 18,100. KONG made up 32.3% of all dog collar brand searches we track, and Julius-K9 accounted for 9.1%. ## Cite this page Brandwave. "Julius-K9 vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/julius-k9-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/julius-k9-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.