--- title: "EzyDog vs KONG: Which is searched more?" description: "Is EzyDog or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/ezydog-vs-kong" publisher: "Brandwave" --- # EzyDog vs KONG: Which is searched more? Is EzyDog or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog collar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EzyDog and KONG - **Competitive set**: Dog collar brands - **Market**: Global - **Month measured**: Sep 2026 - **EzyDog Share of Search**: 5% - **KONG Share of Search**: 32.3% ## Is EzyDog or KONG more popular in search? - In September 2026, KONG had more branded searches than EzyDog among dog collar brands worldwide. KONG had about 64,300 branded searches, while EzyDog had 9,900. KONG made up 32.3% of all dog collar brand searches we track, and EzyDog accounted for 5%. - KONG was ahead of EzyDog in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EzyDog’s share of searches among dog collar brands worldwide moved from 5.3% to 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, KONG’s share of searches among dog collar brands worldwide moved from 34.1% to 32.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K. ## Top dog collar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither EzyDog nor KONG showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ruffwear | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LupinePet | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Blueberry Pet | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Wild One | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EzyDog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog collar brands - Asked ChatGPT "Which dog collar brand should I buy?": 1. Ruffwear, 2. LupinePet - Asked ChatGPT "What are the best dog collar brands?": 1. Ruffwear, 2. LupinePet, 3. Wild One, 4. Blueberry Pet - Asked ChatGPT "What's the best dog collar brand for everyday walks?": 1. Ruffwear, 2. Blueberry Pet, 3. Wild One - Searched Google, AI Overview "best dog collar": 1. Ruffwear - Searched Google, AI Overview "adjustable dog collar": 1. LupinePet Not named in any answer: KONG, Julius-K9, EzyDog and Rogz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog collar brands worldwide in September 2026? - EzyDog’s share of searches among dog collar brands worldwide has lost ground for 3 months in a row, from 5.6% to 5% in September 2026. - Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026. ## Month by month | Month | EzyDog estimated searches | EzyDog Share of Search | EzyDog rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 5.3% | 5 | 78.6K | 34.1% | 1 | | Nov 2025 | 14.8K | 5.1% | 5 | 109K | 37.1% | 1 | | Dec 2025 | 14.8K | 5% | 5 | 132K | 45.1% | 1 | | Jan 2026 | 12.1K | 4.4% | 5 | 109K | 39.8% | 1 | | Feb 2026 | 9.9K | 4.4% | 5 | 88.8K | 39.7% | 1 | | Mar 2026 | 12.1K | 4.7% | 5 | 92.1K | 35.9% | 1 | | Apr 2026 | 12.1K | 5.1% | 5 | 75.3K | 31.5% | 1 | | May 2026 | 12.1K | 5.3% | 5 | 64.3K | 28.1% | 2 | | Jun 2026 | 12.1K | 5.6% | 5 | 64.3K | 29.9% | 2 | | Jul 2026 | 12.1K | 5.3% | 5 | 67.6K | 29.7% | 2 | | Aug 2026 | 12.1K | 5% | 5 | 78.6K | 32.3% | 1 | | Sep 2026 | 9.9K | 5% | 5 | 64.3K | 32.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using EzyDog’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EzyDog**: Measured on the search term “ezydog”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - [EzyDog profile](/demand/global-en/brands/ezydog) - [KONG profile](/demand/global-en/brands/kong) - [All dog collar brands worldwide](/demand/global-en/categories/dog-collar-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EzyDog or KONG more popular in search? In September 2026, KONG had more branded searches than EzyDog among dog collar brands worldwide. KONG had about 64,300 branded searches, while EzyDog had 9,900. KONG made up 32.3% of all dog collar brand searches we track, and EzyDog accounted for 5%. ## Cite this page Brandwave. "EzyDog vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/ezydog-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-collar-brands/compare/ezydog-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.