---
title: "Dog collar brands: Which brands are most popular in search?"
description: "Compare the dog collar brands people buy. Share of Search among Ruffwear, Julius-K9, EzyDog, KONG and Rogz, the dog collar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dog-collar-brands"
publisher: "Brandwave"
---

# Dog collar brands: Which brands are most popular in search?

Compare the dog collar brands people buy. Share of Search among Ruffwear, Julius-K9, EzyDog, KONG and Rogz, the dog collar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dog collar brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ruffwear, 64%

## Which brand is most popular in search among dog collar brands worldwide?

- In August 2026, Ruffwear was the most searched among dog collar brands worldwide, with an estimated 74K branded searches and 64% estimated Share of Search within this set.
- Julius-K9 is in 2nd place, 44.8 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide increased from 56.8% to 64%.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog collar brands worldwide decreased from 20.8% to 19.2%.
- Across the 11 months ending August 2026, EzyDog’s estimated Share of Search among dog collar brands worldwide decreased from 11.4% to 10.5%.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide decreased from 7.6% to 3.8%.
- Across the 11 months ending August 2026, Rogz’s estimated Share of Search among dog collar brands worldwide decreased from 3.4% to 2.5%.
- Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog collar brands worldwide peaked at 66.6% in November 2025 and was lowest at 56.8% in October 2025.
- Across the 11 months ending August 2026, Julius-K9’s estimated Share of Search among dog collar brands worldwide peaked at 20.8% in October 2025 and was lowest at 16.2% in June 2026.
- Across the 11 months ending August 2026, EzyDog’s estimated Share of Search among dog collar brands worldwide peaked at 12.4% in December 2025 and was lowest at 10.3% in February 2026.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog collar brands worldwide peaked at 7.6% in October 2025 and was lowest at 3.8% in May 2026.
- Across the 11 months ending August 2026, Rogz’s estimated Share of Search among dog collar brands worldwide peaked at 3.4% in October 2025 and was lowest at 2% in March 2026.

## Compare search popularity between leading brands

- [Ruffwear vs Julius-K9: compare search popularity](/demand/global-en/compare/julius-k9-vs-ruffwear): 64% against 19.2% Share of Search.
- [Ruffwear vs EzyDog: compare search popularity](/demand/global-en/compare/ezydog-vs-ruffwear): 64% against 10.5% Share of Search.
- [Ruffwear vs KONG: compare search popularity](/demand/global-en/compare/kong-vs-ruffwear): 64% against 3.8% Share of Search.
- [Ruffwear vs Rogz: compare search popularity](/demand/global-en/compare/rogz-vs-ruffwear): 64% against 2.5% Share of Search.
- [Julius-K9 vs EzyDog: compare search popularity](/demand/global-en/compare/ezydog-vs-julius-k9): 19.2% against 10.5% Share of Search.
- [Julius-K9 vs KONG: compare search popularity](/demand/global-en/compare/julius-k9-vs-kong): 19.2% against 3.8% Share of Search.
- [Julius-K9 vs Rogz: compare search popularity](/demand/global-en/compare/julius-k9-vs-rogz): 19.2% against 2.5% Share of Search.
- [EzyDog vs KONG: compare search popularity](/demand/global-en/compare/ezydog-vs-kong): 10.5% against 3.8% Share of Search.
- [EzyDog vs Rogz: compare search popularity](/demand/global-en/compare/ezydog-vs-rogz): 10.5% against 2.5% Share of Search.
- [KONG vs Rogz: compare search popularity](/demand/global-en/compare/kong-vs-rogz): 3.8% against 2.5% Share of Search.

## How did search popularity change for dog collar brands worldwide in August 2026?

- In August 2026, Julius-K9 gained estimated Share of Search among dog collar brands worldwide, from 16.2% to 19.2%.
- In August 2026, Ruffwear lost estimated Share of Search among dog collar brands worldwide, from 66.1% to 64%.
- In August 2026, KONG lost estimated Share of Search among dog collar brands worldwide, from 4.8% to 3.8%.
- Estimated monthly branded searches for Rogz worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ruffwear | 64% | 74K | 0.0% | Ruffwear |
| 2 | Julius-K9 | 19.2% | 22.2K | +22.7% | Julius-K9 |
| 3 | EzyDog | 10.5% | 12.1K | 0.0% | EzyDog |
| 4 | KONG | 3.8% | 4.4K | -18.5% | The KONG Company |
| 5 | Rogz | 2.5% | 2.9K | +20.8% | Rogz |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ruffwear | 60.5K | 56.8% | 1 |
| Oct 2025 | Julius-K9 | 22.2K | 20.8% | 2 |
| Oct 2025 | EzyDog | 12.1K | 11.4% | 3 |
| Oct 2025 | KONG | 8.1K | 7.6% | 4 |
| Oct 2025 | Rogz | 3.6K | 3.4% | 5 |
| Nov 2025 | Ruffwear | 90.5K | 66.6% | 1 |
| Nov 2025 | Julius-K9 | 22.2K | 16.3% | 2 |
| Nov 2025 | EzyDog | 14.8K | 10.9% | 3 |
| Nov 2025 | KONG | 5.4K | 4% | 4 |
| Nov 2025 | Rogz | 2.9K | 2.1% | 5 |
| Dec 2025 | Ruffwear | 74K | 62% | 1 |
| Dec 2025 | Julius-K9 | 22.2K | 18.6% | 2 |
| Dec 2025 | EzyDog | 14.8K | 12.4% | 3 |
| Dec 2025 | KONG | 5.4K | 4.5% | 4 |
| Dec 2025 | Rogz | 2.9K | 2.4% | 5 |
| Jan 2026 | Ruffwear | 74K | 63.5% | 1 |
| Jan 2026 | Julius-K9 | 22.2K | 19% | 2 |
| Jan 2026 | EzyDog | 12.1K | 10.4% | 3 |
| Jan 2026 | KONG | 5.4K | 4.6% | 4 |
| Jan 2026 | Rogz | 2.9K | 2.5% | 5 |
| Feb 2026 | Ruffwear | 60.5K | 62.8% | 1 |
| Feb 2026 | Julius-K9 | 18.1K | 18.8% | 2 |
| Feb 2026 | EzyDog | 9.9K | 10.3% | 3 |
| Feb 2026 | KONG | 5.4K | 5.6% | 4 |
| Feb 2026 | Rogz | 2.4K | 2.5% | 5 |
| Mar 2026 | Ruffwear | 74K | 63.1% | 1 |
| Mar 2026 | Julius-K9 | 22.2K | 18.9% | 2 |
| Mar 2026 | EzyDog | 12.1K | 10.3% | 3 |
| Mar 2026 | KONG | 6.6K | 5.6% | 4 |
| Mar 2026 | Rogz | 2.4K | 2% | 5 |
| Apr 2026 | Ruffwear | 74K | 63.7% | 1 |
| Apr 2026 | Julius-K9 | 22.2K | 19.1% | 2 |
| Apr 2026 | EzyDog | 12.1K | 10.4% | 3 |
| Apr 2026 | KONG | 5.4K | 4.7% | 4 |
| Apr 2026 | Rogz | 2.4K | 2.1% | 5 |
| May 2026 | Ruffwear | 74K | 64% | 1 |
| May 2026 | Julius-K9 | 22.2K | 19.2% | 2 |
| May 2026 | EzyDog | 12.1K | 10.5% | 3 |
| May 2026 | KONG | 4.4K | 3.8% | 4 |
| May 2026 | Rogz | 2.9K | 2.5% | 5 |
| Jun 2026 | Ruffwear | 74K | 66.1% | 1 |
| Jun 2026 | Julius-K9 | 18.1K | 16.2% | 2 |
| Jun 2026 | EzyDog | 12.1K | 10.8% | 3 |
| Jun 2026 | KONG | 5.4K | 4.8% | 4 |
| Jun 2026 | Rogz | 2.4K | 2.1% | 5 |
| Jul 2026 | Ruffwear | 74K | 66.1% | 1 |
| Jul 2026 | Julius-K9 | 18.1K | 16.2% | 2 |
| Jul 2026 | EzyDog | 12.1K | 10.8% | 3 |
| Jul 2026 | KONG | 5.4K | 4.8% | 4 |
| Jul 2026 | Rogz | 2.4K | 2.1% | 5 |
| Aug 2026 | Ruffwear | 74K | 64% | 1 |
| Aug 2026 | Julius-K9 | 22.2K | 19.2% | 2 |
| Aug 2026 | EzyDog | 12.1K | 10.5% | 3 |
| Aug 2026 | KONG | 4.4K | 3.8% | 4 |
| Aug 2026 | Rogz | 2.9K | 2.5% | 5 |
| Sep 2026 | EzyDog | — | — | — |
| Sep 2026 | Julius-K9 | — | — | — |
| Sep 2026 | KONG | — | — | — |
| Sep 2026 | Rogz | — | — | — |
| Sep 2026 | Ruffwear | — | — | — |

## What is being compared

- **EzyDog**: Measured on the search term “ezydog”.
- **Julius-K9**: Measured on the search term “julius-k9”.
- **KONG**: Measured on the search term “kong api”.
- **Rogz**: Measured on the search term “rogz”.
- **Ruffwear**: Measured on the search term “ruffwear”.

- [EzyDog](/demand/global-en/brands/ezydog)
- [Julius-K9](/demand/global-en/brands/julius-k9)
- [KONG](/demand/global-en/brands/kong)
- [Rogz](/demand/global-en/brands/rogz)
- [Ruffwear](/demand/global-en/brands/ruffwear)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dog collar brands worldwide?

In August 2026, Ruffwear was the most searched among dog collar brands worldwide, with an estimated 74K branded searches and 64% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dog collar brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dog-collar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-collar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.