--- title: "Dog coats: Which are searched most?" description: "Compare the dog coats people buy. Share of Search among Barkers, KONG, Ruffwear, Hurtta, Kurgo and WeatherBeeta, the dog coats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-coats" publisher: "Brandwave" --- # Dog coats: Which are searched most? Compare the dog coats people buy. Share of Search among Barkers, KONG, Ruffwear, Hurtta, Kurgo and WeatherBeeta, the dog coats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dog coats - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Barkers, 34.5% ## Which brand is most popular in search among dog coats worldwide? - In August 2026, Barkers was the most searched among dog coats worldwide, with an estimated 90.5K branded searches and 34.5% estimated Share of Search within this set. - KONG is in 2nd place, 4.5 percentage points behind at 29.9% Share of Search. - Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide increased from 26.2% to 34.5%. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide decreased from 34.1% to 29.9%. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide increased from 26.2% to 28.2%. - Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide decreased from 9.6% to 4.6%. - Across the 11 months ending August 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide decreased from 1% to 0.34%. - Across the 11 months ending August 2026, Barkers’ estimated Share of Search among dog coats worldwide peaked at 36.7% in May 2026 and was lowest at 26.2% in October 2025. - Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog coats worldwide peaked at 40.4% in December 2025 and was lowest at 26.1% in May 2026. - Across the 11 months ending August 2026, Ruffwear’s estimated Share of Search among dog coats worldwide peaked at 32.2% in June 2026 and was lowest at 22.6% in December 2025. - Across the 11 months ending August 2026, Hurtta’s estimated Share of Search among dog coats worldwide peaked at 10% in November 2025 and was lowest at 4% in May 2026. - Across the 11 months ending August 2026, Barkers rose from 2nd to 1st among dog coats worldwide. - Across the 11 months ending August 2026, KONG fell from 1st to 2nd among dog coats worldwide. - Across the 11 months ending August 2026, Kurgo held steady: its estimated Share of Search among dog coats worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Barkers vs KONG: compare search popularity](/demand/global-en/compare/barkers-vs-kong): 34.5% against 29.9% Share of Search. - [Barkers vs Ruffwear: compare search popularity](/demand/global-en/compare/barkers-vs-ruffwear): 34.5% against 28.2% Share of Search. - [Barkers vs Hurtta: compare search popularity](/demand/global-en/compare/barkers-vs-hurtta): 34.5% against 4.6% Share of Search. - [Barkers vs Kurgo: compare search popularity](/demand/global-en/compare/barkers-vs-kurgo): 34.5% against 2.5% Share of Search. - [KONG vs Ruffwear: compare search popularity](/demand/global-en/compare/kong-vs-ruffwear): 29.9% against 28.2% Share of Search. - [KONG vs Hurtta: compare search popularity](/demand/global-en/compare/hurtta-vs-kong): 29.9% against 4.6% Share of Search. - [KONG vs Kurgo: compare search popularity](/demand/global-en/compare/kong-vs-kurgo): 29.9% against 2.5% Share of Search. - [Ruffwear vs Hurtta: compare search popularity](/demand/global-en/compare/hurtta-vs-ruffwear): 28.2% against 4.6% Share of Search. - [Ruffwear vs Kurgo: compare search popularity](/demand/global-en/compare/kurgo-vs-ruffwear): 28.2% against 2.5% Share of Search. - [Hurtta vs Kurgo: compare search popularity](/demand/global-en/compare/hurtta-vs-kurgo): 4.6% against 2.5% Share of Search. ## How did search popularity change for dog coats worldwide in August 2026? - In August 2026, KONG overtook Ruffwear to rank 2nd among dog coats worldwide, at 29.9%. - In August 2026, Barkers gained estimated Share of Search among dog coats worldwide, from 30.7% to 34.5%. - In August 2026, Hurtta lost estimated Share of Search among dog coats worldwide, from 7.5% to 4.6%. - In August 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 30.7% to 28.2%. - Estimated monthly branded searches for WeatherBeeta worldwide fell 63.3% over 11 measured months, from 2.4K to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Barkers | 34.5% | 90.5K | +22.3% | Barkers | | 2 | KONG | 29.9% | 78.6K | +16.3% | The KONG Company | | 3 | Ruffwear | 28.2% | 74K | 0.0% | Ruffwear | | 4 | Hurtta | 4.6% | 12.1K | -33.1% | Hurtta | | 5 | Kurgo | 2.5% | 6.6K | 0.0% | Kurgo | | 6 | WeatherBeeta | 0.34% | 880 | +22.2% | WeatherBeeta | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KONG | 78.6K | 34.1% | 1 | | Oct 2025 | Barkers | 60.5K | 26.2% | 2 | | Oct 2025 | Ruffwear | 60.5K | 26.2% | 3 | | Oct 2025 | Hurtta | 22.2K | 9.6% | 4 | | Oct 2025 | Kurgo | 6.6K | 2.9% | 5 | | Oct 2025 | WeatherBeeta | 2.4K | 1% | 6 | | Nov 2025 | KONG | 109K | 32.7% | 1 | | Nov 2025 | Barkers | 90.5K | 27.2% | 2 | | Nov 2025 | Ruffwear | 90.5K | 27.2% | 3 | | Nov 2025 | Hurtta | 33.1K | 10% | 4 | | Nov 2025 | Kurgo | 6.6K | 2% | 5 | | Nov 2025 | WeatherBeeta | 2.9K | 0.87% | 6 | | Dec 2025 | KONG | 132K | 40.4% | 1 | | Dec 2025 | Barkers | 90.5K | 27.7% | 2 | | Dec 2025 | Ruffwear | 74K | 22.6% | 3 | | Dec 2025 | Hurtta | 22.2K | 6.8% | 4 | | Dec 2025 | Kurgo | 6.6K | 2% | 5 | | Dec 2025 | WeatherBeeta | 1.6K | 0.49% | 6 | | Jan 2026 | KONG | 109K | 35.2% | 1 | | Jan 2026 | Barkers | 90.5K | 29.3% | 2 | | Jan 2026 | Ruffwear | 74K | 24% | 3 | | Jan 2026 | Hurtta | 27.1K | 8.8% | 4 | | Jan 2026 | Kurgo | 6.6K | 2.1% | 5 | | Jan 2026 | WeatherBeeta | 1.6K | 0.52% | 6 | | Feb 2026 | KONG | 88.8K | 36.3% | 1 | | Feb 2026 | Barkers | 74K | 30.2% | 2 | | Feb 2026 | Ruffwear | 60.5K | 24.7% | 3 | | Feb 2026 | Hurtta | 14.8K | 6% | 4 | | Feb 2026 | Kurgo | 5.4K | 2.2% | 5 | | Feb 2026 | WeatherBeeta | 1.3K | 0.53% | 6 | | Mar 2026 | KONG | 92.1K | 33.3% | 1 | | Mar 2026 | Barkers | 90.5K | 32.7% | 2 | | Mar 2026 | Ruffwear | 74K | 26.8% | 3 | | Mar 2026 | Hurtta | 12.1K | 4.4% | 4 | | Mar 2026 | Kurgo | 6.6K | 2.4% | 5 | | Mar 2026 | WeatherBeeta | 1.3K | 0.47% | 6 | | Apr 2026 | KONG | 75.3K | 31.3% | 1 | | Apr 2026 | Barkers | 74K | 30.7% | 2 | | Apr 2026 | Ruffwear | 74K | 30.7% | 3 | | Apr 2026 | Hurtta | 9.9K | 4.1% | 4 | | Apr 2026 | Kurgo | 6.6K | 2.7% | 5 | | Apr 2026 | WeatherBeeta | 1K | 0.42% | 6 | | May 2026 | Barkers | 90.5K | 36.7% | 1 | | May 2026 | Ruffwear | 74K | 30% | 2 | | May 2026 | KONG | 64.3K | 26.1% | 3 | | May 2026 | Hurtta | 9.9K | 4% | 4 | | May 2026 | Kurgo | 6.6K | 2.7% | 5 | | May 2026 | WeatherBeeta | 1K | 0.41% | 6 | | Jun 2026 | Barkers | 74K | 32.2% | 1 | | Jun 2026 | Ruffwear | 74K | 32.2% | 2 | | Jun 2026 | KONG | 64.3K | 28% | 3 | | Jun 2026 | Hurtta | 9.9K | 4.3% | 4 | | Jun 2026 | Kurgo | 6.6K | 2.9% | 5 | | Jun 2026 | WeatherBeeta | 880 | 0.38% | 6 | | Jul 2026 | Barkers | 74K | 30.7% | 1 | | Jul 2026 | Ruffwear | 74K | 30.7% | 2 | | Jul 2026 | KONG | 67.6K | 28% | 3 | | Jul 2026 | Hurtta | 18.1K | 7.5% | 4 | | Jul 2026 | Kurgo | 6.6K | 2.7% | 5 | | Jul 2026 | WeatherBeeta | 720 | 0.3% | 6 | | Aug 2026 | Barkers | 90.5K | 34.5% | 1 | | Aug 2026 | KONG | 78.6K | 29.9% | 2 | | Aug 2026 | Ruffwear | 74K | 28.2% | 3 | | Aug 2026 | Hurtta | 12.1K | 4.6% | 4 | | Aug 2026 | Kurgo | 6.6K | 2.5% | 5 | | Aug 2026 | WeatherBeeta | 880 | 0.34% | 6 | | Sep 2026 | Barkers | — | — | — | | Sep 2026 | Hurtta | — | — | — | | Sep 2026 | KONG | — | — | — | | Sep 2026 | Kurgo | — | — | — | | Sep 2026 | Ruffwear | — | — | — | | Sep 2026 | WeatherBeeta | — | — | — | ## What is being compared - **Barkers**: Measured on the search term “barkers”. - **Hurtta**: Measured on the search term “hurtta”. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **Kurgo**: Measured on the search term “kurgo”. - **Ruffwear**: Measured on the search term “ruffwear”. - **WeatherBeeta**: Measured on the search term “weatherbeeta rugs”. - [Barkers](/demand/global-en/brands/barkers) - [Hurtta](/demand/global-en/brands/hurtta) - [KONG](/demand/global-en/brands/kong) - [Kurgo](/demand/global-en/brands/kurgo) - [Ruffwear](/demand/global-en/brands/ruffwear) - [WeatherBeeta](/demand/global-en/brands/weatherbeeta) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dog coats worldwide? In August 2026, Barkers was the most searched among dog coats worldwide, with an estimated 90.5K branded searches and 34.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dog coats: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-coats This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-coats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.