--- title: "Dog bed brands: Which are searched most?" description: "Compare the dog bed brands people buy. Share of Search among KONG, Wild One and Snooza, the dog bed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-bed-brands" publisher: "Brandwave" --- # Dog bed brands: Which are searched most? Compare the dog bed brands people buy. Share of Search among KONG, Wild One and Snooza, the dog bed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dog bed brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: KONG, 59.3% ## Which brand is most popular in search among dog bed brands worldwide? - In September 2026, KONG was the most searched among dog bed brands worldwide, with an estimated 64.3K branded searches and 59.3% estimated Share of Search within this set. - Wild One is in 2nd place, 22 percentage points behind at 37.4% Share of Search. - Across the 12 months ending September 2026, Snooza’s estimated Share of Search among dog bed brands worldwide increased from 2.7% to 3.3%. - Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog bed brands worldwide peaked at 75% in December 2025 and was lowest at 54.4% in May 2026. - Across the 12 months ending September 2026, Wild One’s estimated Share of Search among dog bed brands worldwide peaked at 41.9% in May 2026 and was lowest at 23% in December 2025. - Across the 12 months ending September 2026, Snooza’s estimated Share of Search among dog bed brands worldwide peaked at 4% in June 2026 and was lowest at 2% in December 2025. - Across the 12 months ending September 2026, KONG and Wild One held steady: their estimated Share of Search among dog bed brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [KONG vs Wild One: compare search popularity](/demand/global-en/compare/kong-vs-wild-one): 59.3% against 37.4% Share of Search. - [KONG vs Snooza: compare search popularity](/demand/global-en/compare/kong-vs-snooza): 59.3% against 3.3% Share of Search. - [Wild One vs Snooza: compare search popularity](/demand/global-en/compare/snooza-vs-wild-one): 37.4% against 3.3% Share of Search. ## How did search popularity change for dog bed brands worldwide in September 2026? - In September 2026, Snooza gained estimated Share of Search among dog bed brands worldwide, from 2.7% to 3.3%. - Estimated monthly branded searches for KONG worldwide fell 18.2% over 12 measured months, from 78.6K to 64.3K in September 2026. - Estimated monthly branded searches for Wild One worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KONG | 59.3% | 64.3K | -18.2% | The KONG Company | | 2 | Wild One | 37.4% | 40.5K | -18.2% | Wild One | | 3 | Snooza | 3.3% | 3.6K | 0.0% | Snooza | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KONG | 78.6K | 59.7% | 1 | | Oct 2025 | Wild One | 49.5K | 37.6% | 2 | | Oct 2025 | Snooza | 3.6K | 2.7% | 3 | | Nov 2025 | KONG | 109K | 66.8% | 1 | | Nov 2025 | Wild One | 49.5K | 30.5% | 2 | | Nov 2025 | Snooza | 4.4K | 2.7% | 3 | | Dec 2025 | KONG | 132K | 75% | 1 | | Dec 2025 | Wild One | 40.5K | 23% | 2 | | Dec 2025 | Snooza | 3.6K | 2% | 3 | | Jan 2026 | KONG | 109K | 66.8% | 1 | | Jan 2026 | Wild One | 49.5K | 30.5% | 2 | | Jan 2026 | Snooza | 4.4K | 2.7% | 3 | | Feb 2026 | KONG | 88.8K | 67.2% | 1 | | Feb 2026 | Wild One | 40.5K | 30.6% | 2 | | Feb 2026 | Snooza | 2.9K | 2.2% | 3 | | Mar 2026 | KONG | 92.1K | 63.1% | 1 | | Mar 2026 | Wild One | 49.5K | 33.9% | 2 | | Mar 2026 | Snooza | 4.4K | 3% | 3 | | Apr 2026 | KONG | 75.3K | 58.6% | 1 | | Apr 2026 | Wild One | 49.5K | 38.6% | 2 | | Apr 2026 | Snooza | 3.6K | 2.8% | 3 | | May 2026 | KONG | 64.3K | 54.4% | 1 | | May 2026 | Wild One | 49.5K | 41.9% | 2 | | May 2026 | Snooza | 4.4K | 3.7% | 3 | | Jun 2026 | KONG | 64.3K | 58.9% | 1 | | Jun 2026 | Wild One | 40.5K | 37.1% | 2 | | Jun 2026 | Snooza | 4.4K | 4% | 3 | | Jul 2026 | KONG | 67.6K | 55.6% | 1 | | Jul 2026 | Wild One | 49.5K | 40.7% | 2 | | Jul 2026 | Snooza | 4.4K | 3.6% | 3 | | Aug 2026 | KONG | 78.6K | 59.7% | 1 | | Aug 2026 | Wild One | 49.5K | 37.6% | 2 | | Aug 2026 | Snooza | 3.6K | 2.7% | 3 | | Sep 2026 | KONG | 64.3K | 59.3% | 1 | | Sep 2026 | Wild One | 40.5K | 37.4% | 2 | | Sep 2026 | Snooza | 3.6K | 3.3% | 3 | ## What is being compared - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - **Snooza**: Measured on the search term “snooza”. - **Wild One**: Measured on the search term “wild one”. - [KONG](/demand/global-en/brands/kong) - [Snooza](/demand/global-en/brands/snooza) - [Wild One](/demand/global-en/brands/wild-one) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dog bed brands worldwide? In September 2026, KONG was the most searched among dog bed brands worldwide, with an estimated 64.3K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dog bed brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-bed-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-bed-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.