--- title: "Dog backpack brands: Which are searched most?" description: "Compare the dog backpack brands people buy. Share of Search among Ruffwear, Outward Hound and Kurgo, the dog backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dog-backpack-brands" publisher: "Brandwave" --- # Dog backpack brands: Which are searched most? Compare the dog backpack brands people buy. Share of Search among Ruffwear, Outward Hound and Kurgo, the dog backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dog backpack brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ruffwear, 81.8% ## Which brand is most popular in search among dog backpack brands worldwide? - In September 2026, Ruffwear was the most searched among dog backpack brands worldwide, with an estimated 60.5K branded searches and 81.8% estimated Share of Search within this set. - Outward Hound is in 2nd place, 70.8 percentage points behind at 10.9% Share of Search. - Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide increased from 80.5% to 81.8%. - Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide decreased from 8.8% to 7.3%. - Across the 12 months ending September 2026, Ruffwear’s estimated Share of Search among dog backpack brands worldwide peaked at 86% in November 2025 and was lowest at 72% in December 2025. - Across the 12 months ending September 2026, Outward Hound’s estimated Share of Search among dog backpack brands worldwide peaked at 21.6% in December 2025 and was lowest at 7.7% in November 2025. - Across the 12 months ending September 2026, Kurgo’s estimated Share of Search among dog backpack brands worldwide peaked at 8.8% in October 2025 and was lowest at 6.3% in November 2025. - Across the 12 months ending September 2026, Outward Hound held steady: its estimated Share of Search among dog backpack brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ruffwear vs Outward Hound: compare search popularity](/demand/global-en/compare/outward-hound-vs-ruffwear): 81.8% against 10.9% Share of Search. - [Ruffwear vs Kurgo: compare search popularity](/demand/global-en/compare/kurgo-vs-ruffwear): 81.8% against 7.3% Share of Search. - [Outward Hound vs Kurgo: compare search popularity](/demand/global-en/compare/kurgo-vs-outward-hound): 10.9% against 7.3% Share of Search. ## How did search popularity change for dog backpack brands worldwide in September 2026? - In September 2026, Outward Hound gained estimated Share of Search among dog backpack brands worldwide, from 9.1% to 10.9%. - In September 2026, Ruffwear lost estimated Share of Search among dog backpack brands worldwide, from 83.4% to 81.8%. - Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ruffwear | 81.8% | 60.5K | -18.2% | Ruffwear | | 2 | Outward Hound | 10.9% | 8.1K | 0.0% | Outward Hound | | 3 | Kurgo | 7.3% | 5.4K | -18.2% | Kurgo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ruffwear | 60.5K | 80.5% | 1 | | Oct 2025 | Outward Hound | 8.1K | 10.8% | 2 | | Oct 2025 | Kurgo | 6.6K | 8.8% | 3 | | Nov 2025 | Ruffwear | 90.5K | 86% | 1 | | Nov 2025 | Outward Hound | 8.1K | 7.7% | 2 | | Nov 2025 | Kurgo | 6.6K | 6.3% | 3 | | Dec 2025 | Ruffwear | 74K | 72% | 1 | | Dec 2025 | Outward Hound | 22.2K | 21.6% | 2 | | Dec 2025 | Kurgo | 6.6K | 6.4% | 3 | | Jan 2026 | Ruffwear | 74K | 81.8% | 1 | | Jan 2026 | Outward Hound | 9.9K | 10.9% | 2 | | Jan 2026 | Kurgo | 6.6K | 7.3% | 3 | | Feb 2026 | Ruffwear | 60.5K | 81.8% | 1 | | Feb 2026 | Outward Hound | 8.1K | 10.9% | 2 | | Feb 2026 | Kurgo | 5.4K | 7.3% | 3 | | Mar 2026 | Ruffwear | 74K | 83.4% | 1 | | Mar 2026 | Outward Hound | 8.1K | 9.1% | 2 | | Mar 2026 | Kurgo | 6.6K | 7.4% | 3 | | Apr 2026 | Ruffwear | 74K | 83.4% | 1 | | Apr 2026 | Outward Hound | 8.1K | 9.1% | 2 | | Apr 2026 | Kurgo | 6.6K | 7.4% | 3 | | May 2026 | Ruffwear | 74K | 83.4% | 1 | | May 2026 | Outward Hound | 8.1K | 9.1% | 2 | | May 2026 | Kurgo | 6.6K | 7.4% | 3 | | Jun 2026 | Ruffwear | 74K | 83.4% | 1 | | Jun 2026 | Outward Hound | 8.1K | 9.1% | 2 | | Jun 2026 | Kurgo | 6.6K | 7.4% | 3 | | Jul 2026 | Ruffwear | 74K | 83.4% | 1 | | Jul 2026 | Outward Hound | 8.1K | 9.1% | 2 | | Jul 2026 | Kurgo | 6.6K | 7.4% | 3 | | Aug 2026 | Ruffwear | 74K | 83.4% | 1 | | Aug 2026 | Outward Hound | 8.1K | 9.1% | 2 | | Aug 2026 | Kurgo | 6.6K | 7.4% | 3 | | Sep 2026 | Ruffwear | 60.5K | 81.8% | 1 | | Sep 2026 | Outward Hound | 8.1K | 10.9% | 2 | | Sep 2026 | Kurgo | 5.4K | 7.3% | 3 | ## What is being compared - **Kurgo**: Measured on the search term “kurgo”. - **Outward Hound**: Measured on the search term “outward hound”. - **Ruffwear**: Measured on the search term “ruffwear”. - [Kurgo](/demand/global-en/brands/kurgo) - [Outward Hound](/demand/global-en/brands/outward-hound) - [Ruffwear](/demand/global-en/brands/ruffwear) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dog backpack brands worldwide? In September 2026, Ruffwear was the most searched among dog backpack brands worldwide, with an estimated 60.5K branded searches and 81.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dog backpack brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dog-backpack-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dog-backpack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.