--- title: "Document collaboration platforms: Which brands are most popular in search?" description: "Compare the platforms teams write and review documents in. Share of Search among Microsoft 365, Google Workspace, Confluence, Notion and Coda, the document collaboration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/document-collaboration-platforms" publisher: "Brandwave" --- # Document collaboration platforms: Which brands are most popular in search? Compare the platforms teams write and review documents in. Share of Search among Microsoft 365, Google Workspace, Confluence, Notion and Coda, the document collaboration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Document collaboration platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Microsoft 365, 81.5% ## Which brand is most popular in search among document collaboration platforms worldwide? - In August 2026, Microsoft 365 was the most searched among document collaboration platforms worldwide, with an estimated 13.7M branded searches and 81.5% estimated Share of Search within this set. - Google Workspace is in 2nd place, 69.7 percentage points behind at 11.8% Share of Search. - Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among document collaboration platforms worldwide decreased from 89.6% to 81.5%. - Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide increased from 5.8% to 11.8%. - Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide increased from 2.9% to 4.1%. - Across the 11 months ending August 2026, Notion’s estimated Share of Search among document collaboration platforms worldwide increased from 1.6% to 2.6%. - Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among document collaboration platforms worldwide peaked at 89.6% in October 2025 and was lowest at 80.2% in July 2026. - Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide peaked at 12.8% in July 2026 and was lowest at 5.8% in October 2025. - Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide peaked at 4.6% in June 2026 and was lowest at 2.7% in November 2025. - Across the 11 months ending August 2026, Coda held steady: its estimated Share of Search among document collaboration platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Microsoft 365 vs Google Workspace: compare search popularity](/demand/global-en/compare/google-workspace-vs-microsoft-365): 81.5% against 11.8% Share of Search. - [Microsoft 365 vs Confluence: compare search popularity](/demand/global-en/compare/confluence-vs-microsoft-365): 81.5% against 4.1% Share of Search. - [Microsoft 365 vs Notion: compare search popularity](/demand/global-en/compare/microsoft-365-vs-notion): 81.5% against 2.6% Share of Search. - [Google Workspace vs Confluence: compare search popularity](/demand/global-en/compare/confluence-vs-google-workspace): 11.8% against 4.1% Share of Search. - [Google Workspace vs Notion: compare search popularity](/demand/global-en/compare/google-workspace-vs-notion): 11.8% against 2.6% Share of Search. - [Confluence vs Notion: compare search popularity](/demand/global-en/compare/confluence-vs-notion): 4.1% against 2.6% Share of Search. ## How did search popularity change for document collaboration platforms worldwide in August 2026? - In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%. - In August 2026, Google Workspace lost estimated Share of Search among document collaboration platforms worldwide, from 12.8% to 11.8%. - Estimated monthly branded searches for Coda worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026. - Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Microsoft 365 | 81.5% | 13.7M | +9.0% | Microsoft | | 2 | Google Workspace | 11.8% | 2M | -0.9% | Google | | 3 | Confluence | 4.1% | 694K | -0.1% | Atlassian | | 4 | Notion | 2.6% | 428K | +9.2% | Notion | | 5 | Coda | 0.01% | 2.4K | -17.2% | Coda | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Microsoft 365 | 26M | 89.6% | 1 | | Oct 2025 | Google Workspace | 1.7M | 5.8% | 2 | | Oct 2025 | Confluence | 849K | 2.9% | 3 | | Oct 2025 | Notion | 472K | 1.6% | 4 | | Oct 2025 | Coda | 4.4K | 0.02% | 5 | | Nov 2025 | Microsoft 365 | 22.8M | 89.1% | 1 | | Nov 2025 | Google Workspace | 1.7M | 6.6% | 2 | | Nov 2025 | Confluence | 694K | 2.7% | 3 | | Nov 2025 | Notion | 407K | 1.6% | 4 | | Nov 2025 | Coda | 4.4K | 0.02% | 5 | | Dec 2025 | Microsoft 365 | 18.6M | 87.2% | 1 | | Dec 2025 | Google Workspace | 1.7M | 7.8% | 2 | | Dec 2025 | Confluence | 694K | 3.2% | 3 | | Dec 2025 | Notion | 370K | 1.7% | 4 | | Dec 2025 | Coda | 3.6K | 0.02% | 5 | | Jan 2026 | Microsoft 365 | 21.1M | 86.3% | 1 | | Jan 2026 | Google Workspace | 2M | 8.2% | 2 | | Jan 2026 | Confluence | 850K | 3.5% | 3 | | Jan 2026 | Notion | 498K | 2% | 4 | | Jan 2026 | Coda | 4.4K | 0.02% | 5 | | Feb 2026 | Microsoft 365 | 21.1M | 87% | 1 | | Feb 2026 | Google Workspace | 2M | 8.2% | 2 | | Feb 2026 | Confluence | 695K | 2.9% | 3 | | Feb 2026 | Notion | 453K | 1.9% | 4 | | Feb 2026 | Coda | 4.4K | 0.02% | 5 | | Mar 2026 | Microsoft 365 | 21.2M | 86.2% | 1 | | Mar 2026 | Google Workspace | 2M | 8.2% | 2 | | Mar 2026 | Confluence | 849K | 3.5% | 3 | | Mar 2026 | Notion | 528K | 2.2% | 4 | | Mar 2026 | Coda | 4.4K | 0.02% | 5 | | Apr 2026 | Microsoft 365 | 18.6M | 85.1% | 1 | | Apr 2026 | Google Workspace | 2.1M | 9.4% | 2 | | Apr 2026 | Confluence | 694K | 3.2% | 3 | | Apr 2026 | Notion | 508K | 2.3% | 4 | | Apr 2026 | Coda | 4.4K | 0.02% | 5 | | May 2026 | Microsoft 365 | 18.7M | 85.5% | 1 | | May 2026 | Google Workspace | 2M | 9.2% | 2 | | May 2026 | Confluence | 694K | 3.2% | 3 | | May 2026 | Notion | 453K | 2.1% | 4 | | May 2026 | Coda | 4.4K | 0.02% | 5 | | Jun 2026 | Microsoft 365 | 15.3M | 82.5% | 1 | | Jun 2026 | Google Workspace | 2M | 10.7% | 2 | | Jun 2026 | Confluence | 850K | 4.6% | 3 | | Jun 2026 | Notion | 418K | 2.2% | 4 | | Jun 2026 | Coda | 3.6K | 0.02% | 5 | | Jul 2026 | Microsoft 365 | 12.5M | 80.2% | 1 | | Jul 2026 | Google Workspace | 2M | 12.8% | 2 | | Jul 2026 | Confluence | 695K | 4.4% | 3 | | Jul 2026 | Notion | 392K | 2.5% | 4 | | Jul 2026 | Coda | 2.9K | 0.02% | 5 | | Aug 2026 | Microsoft 365 | 13.7M | 81.5% | 1 | | Aug 2026 | Google Workspace | 2M | 11.8% | 2 | | Aug 2026 | Confluence | 694K | 4.1% | 3 | | Aug 2026 | Notion | 428K | 2.6% | 4 | | Aug 2026 | Coda | 2.4K | 0.01% | 5 | | Sep 2026 | Coda | — | — | — | | Sep 2026 | Confluence | — | — | — | | Sep 2026 | Google Workspace | — | — | — | | Sep 2026 | Microsoft 365 | — | — | — | | Sep 2026 | Notion | — | — | — | ## What is being compared - **Coda**: Measured on the search term “coda io”. - **Confluence**: Measured on the search terms “confluence”, “confluence app”, “confluence knowledge base” and “confluence software”, summed into one figure. - **Google Workspace**: Measured on the search terms “business email google workspace”, “email google workspace”, “google workspace”, “google workspace app”, “google workspace business email”, “google workspace email”, “google workspace software”, “googleworkspace” and “gsuite”, summed into one figure. - **Microsoft 365**: Measured on the search terms “business email microsoft 365”, “email microsoft 365”, “microsoft 365”, “microsoft 365 app”, “microsoft 365 business email”, “microsoft 365 email”, “microsoft 365 software”, “microsoft365” and “office 365”, summed into one figure. - **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion app”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure. - [Coda](/demand/global-en/brands/coda) - [Confluence](/demand/global-en/brands/confluence) - [Google Workspace](/demand/global-en/brands/google-workspace) - [Microsoft 365](/demand/global-en/brands/microsoft-365) - [Notion](/demand/global-en/brands/notion) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among document collaboration platforms worldwide? In August 2026, Microsoft 365 was the most searched among document collaboration platforms worldwide, with an estimated 13.7M branded searches and 81.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Document collaboration platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/document-collaboration-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/document-collaboration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.