---
title: "DNS providers: Which brands are most popular in search?"
description: "Compare the dns providers developers choose between. Share of Search among Cloudflare, NextDNS, Quad9, OpenDNS, Google Public DNS and Route 53, the DNS providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dns-providers"
publisher: "Brandwave"
---

# DNS providers: Which brands are most popular in search?

Compare the dns providers developers choose between. Share of Search among Cloudflare, NextDNS, Quad9, OpenDNS, Google Public DNS and Route 53, the DNS providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: DNS providers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 91.5%

## Which brand is most popular in search among DNS providers worldwide?

- In August 2026, Cloudflare was the most searched among DNS providers worldwide, with an estimated 4.3M branded searches and 91.5% estimated Share of Search within this set.
- NextDNS is in 2nd place, 86.3 percentage points behind at 5.3% Share of Search.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide increased from 86.2% to 91.5%.
- Across the 11 months ending August 2026, NextDNS’s estimated Share of Search among DNS providers worldwide decreased from 7.6% to 5.3%.
- Across the 11 months ending August 2026, OpenDNS’s estimated Share of Search among DNS providers worldwide decreased from 2.3% to 0.71%.
- Across the 11 months ending August 2026, Google Public DNS’s estimated Share of Search among DNS providers worldwide decreased from 1.2% to 0.58%.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide decreased from 1.5% to 0.58%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS providers worldwide peaked at 96.4% in November 2025 and was lowest at 86.2% in October 2025.
- Across the 11 months ending August 2026, NextDNS’s estimated Share of Search among DNS providers worldwide peaked at 7.7% in February 2026 and was lowest at 2.1% in November 2025.
- Across the 11 months ending August 2026, OpenDNS’s estimated Share of Search among DNS providers worldwide peaked at 2.3% in October 2025 and was lowest at 0.51% in November 2025.
- Across the 11 months ending August 2026, Google Public DNS’s estimated Share of Search among DNS providers worldwide peaked at 1.5% in July 2026 and was lowest at 0.28% in November 2025.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS providers worldwide peaked at 1.5% in October 2025 and was lowest at 0.34% in November 2025.
- Across the 11 months ending August 2026, Quad9 rose from 6th to 3rd among DNS providers worldwide.
- Across the 11 months ending August 2026, OpenDNS fell from 3rd to 4th among DNS providers worldwide.
- Across the 11 months ending August 2026, Route 53 fell from 4th to 6th among DNS providers worldwide.

## Compare search popularity between leading brands

- [Cloudflare vs NextDNS: compare search popularity](/demand/global-en/compare/cloudflare-vs-nextdns): 91.5% against 5.3% Share of Search.

## How did search popularity change for DNS providers worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among DNS providers worldwide, from 89.8% to 91.5%.
- In August 2026, NextDNS lost estimated Share of Search among DNS providers worldwide, from 6.3% to 5.3%.
- In August 2026, Google Public DNS lost estimated Share of Search among DNS providers worldwide, from 1.5% to 0.58%.
- In August 2026, Quad9 rose from 5th to 3rd among DNS providers worldwide.
- Estimated monthly branded searches for OpenDNS worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 91.5% | 4.3M | +21.0% | Cloudflare |
| 2 | NextDNS | 5.3% | 246K | 0.0% | NextDNS |
| 3 | Quad9 | 1.3% | 60.5K | +82.8% | Quad9 |
| 4 | OpenDNS | 0.71% | 33.1K | 0.0% | OpenDNS |
| 5 | Google Public DNS | 0.58% | 27.1K | -55.2% | Google Public DNS |
| 6 | Route 53 | 0.58% | 27.1K | 0.0% | Amazon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloudflare | 2.3M | 86.2% | 1 |
| Oct 2025 | NextDNS | 201K | 7.6% | 2 |
| Oct 2025 | OpenDNS | 60.5K | 2.3% | 3 |
| Oct 2025 | Route 53 | 40.5K | 1.5% | 4 |
| Oct 2025 | Google Public DNS | 33.1K | 1.2% | 5 |
| Oct 2025 | Quad9 | 33.1K | 1.2% | 6 |
| Nov 2025 | Cloudflare | 9.3M | 96.4% | 1 |
| Nov 2025 | NextDNS | 201K | 2.1% | 2 |
| Nov 2025 | OpenDNS | 49.5K | 0.51% | 3 |
| Nov 2025 | Quad9 | 33.1K | 0.34% | 4 |
| Nov 2025 | Route 53 | 33.1K | 0.34% | 5 |
| Nov 2025 | Google Public DNS | 27.1K | 0.28% | 6 |
| Dec 2025 | Cloudflare | 4.2M | 91.4% | 1 |
| Dec 2025 | NextDNS | 246K | 5.4% | 2 |
| Dec 2025 | OpenDNS | 49.5K | 1.1% | 3 |
| Dec 2025 | Quad9 | 40.5K | 0.89% | 4 |
| Dec 2025 | Google Public DNS | 27.1K | 0.6% | 5 |
| Dec 2025 | Route 53 | 27.1K | 0.6% | 6 |
| Jan 2026 | Cloudflare | 2.8M | 87.9% | 1 |
| Jan 2026 | NextDNS | 246K | 7.7% | 2 |
| Jan 2026 | OpenDNS | 49.5K | 1.5% | 3 |
| Jan 2026 | Quad9 | 40.5K | 1.3% | 4 |
| Jan 2026 | Google Public DNS | 27.1K | 0.84% | 5 |
| Jan 2026 | Route 53 | 27.1K | 0.84% | 6 |
| Feb 2026 | Cloudflare | 2.8M | 88.3% | 1 |
| Feb 2026 | NextDNS | 246K | 7.7% | 2 |
| Feb 2026 | OpenDNS | 40.5K | 1.3% | 3 |
| Feb 2026 | Quad9 | 33.1K | 1% | 4 |
| Feb 2026 | Google Public DNS | 27.1K | 0.84% | 5 |
| Feb 2026 | Route 53 | 27.1K | 0.84% | 6 |
| Mar 2026 | Cloudflare | 2.9M | 87.2% | 1 |
| Mar 2026 | NextDNS | 246K | 7.5% | 2 |
| Mar 2026 | Google Public DNS | 49.5K | 1.5% | 3 |
| Mar 2026 | OpenDNS | 49.5K | 1.5% | 4 |
| Mar 2026 | Quad9 | 40.5K | 1.2% | 5 |
| Mar 2026 | Route 53 | 33.1K | 1% | 6 |
| Apr 2026 | Cloudflare | 3.5M | 89.8% | 1 |
| Apr 2026 | NextDNS | 246K | 6.3% | 2 |
| Apr 2026 | Google Public DNS | 40.5K | 1% | 3 |
| Apr 2026 | OpenDNS | 40.5K | 1% | 4 |
| Apr 2026 | Quad9 | 40.5K | 1% | 5 |
| Apr 2026 | Route 53 | 27.1K | 0.7% | 6 |
| May 2026 | Cloudflare | 3.5M | 89.7% | 1 |
| May 2026 | NextDNS | 246K | 6.3% | 2 |
| May 2026 | Google Public DNS | 49.5K | 1.3% | 3 |
| May 2026 | OpenDNS | 40.5K | 1% | 4 |
| May 2026 | Quad9 | 40.5K | 1% | 5 |
| May 2026 | Route 53 | 27.1K | 0.69% | 6 |
| Jun 2026 | Cloudflare | 3.5M | 89.9% | 1 |
| Jun 2026 | NextDNS | 246K | 6.3% | 2 |
| Jun 2026 | Google Public DNS | 49.5K | 1.3% | 3 |
| Jun 2026 | OpenDNS | 40.5K | 1% | 4 |
| Jun 2026 | Quad9 | 33.1K | 0.84% | 5 |
| Jun 2026 | Route 53 | 27.1K | 0.69% | 6 |
| Jul 2026 | Cloudflare | 3.5M | 89.8% | 1 |
| Jul 2026 | NextDNS | 246K | 6.3% | 2 |
| Jul 2026 | Google Public DNS | 60.5K | 1.5% | 3 |
| Jul 2026 | OpenDNS | 33.1K | 0.84% | 4 |
| Jul 2026 | Quad9 | 33.1K | 0.84% | 5 |
| Jul 2026 | Route 53 | 27.1K | 0.69% | 6 |
| Aug 2026 | Cloudflare | 4.3M | 91.5% | 1 |
| Aug 2026 | NextDNS | 246K | 5.3% | 2 |
| Aug 2026 | Quad9 | 60.5K | 1.3% | 3 |
| Aug 2026 | OpenDNS | 33.1K | 0.71% | 4 |
| Aug 2026 | Google Public DNS | 27.1K | 0.58% | 5 |
| Aug 2026 | Route 53 | 27.1K | 0.58% | 6 |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | Google Public DNS | — | — | — |
| Sep 2026 | NextDNS | — | — | — |
| Sep 2026 | OpenDNS | — | — | — |
| Sep 2026 | Quad9 | — | — | — |
| Sep 2026 | Route 53 | — | — | — |

## What is being compared

- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **Google Public DNS**: Measured on the search term “google public dns”.
- **NextDNS**: Measured on the search term “nextdns”.
- **OpenDNS**: Measured on the search term “opendns”.
- **Quad9**: Measured on the search term “quad9”.
- **Route 53**: Measured on the search term “route 53”.

- [Cloudflare](/demand/global-en/brands/cloudflare)
- [Google Public DNS](/demand/global-en/brands/google-public-dns)
- [NextDNS](/demand/global-en/brands/nextdns)
- [OpenDNS](/demand/global-en/brands/opendns)
- [Quad9](/demand/global-en/brands/quad9)
- [Route 53](/demand/global-en/brands/route-53)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among DNS providers worldwide?

In August 2026, Cloudflare was the most searched among DNS providers worldwide, with an estimated 4.3M branded searches and 91.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "DNS providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dns-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dns-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.