---
title: "DNS management platforms: Which are searched most?"
description: "Compare the platforms used to manage DNS. Share of Search among Cloudflare, Namecheap, NS1, Route 53 and DNSimple, the DNS management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dns-management-platforms"
publisher: "Brandwave"
---

# DNS management platforms: Which are searched most?

Compare the platforms used to manage DNS. Share of Search among Cloudflare, Namecheap, NS1, Route 53 and DNSimple, the DNS management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: DNS management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudflare, 72.1%

## Which brand is most popular in search among DNS management platforms worldwide?

- In August 2026, Cloudflare was the most searched among DNS management platforms worldwide, with an estimated 4.3M branded searches and 72.1% estimated Share of Search within this set.
- Namecheap is in 2nd place, 45.2 percentage points behind at 26.9% Share of Search.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS management platforms worldwide increased from 67.2% to 72.1%.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide decreased from 30.4% to 26.9%.
- Across the 11 months ending August 2026, NS1’s estimated Share of Search among DNS management platforms worldwide decreased from 1.2% to 0.56%.
- Across the 11 months ending August 2026, Route 53’s estimated Share of Search among DNS management platforms worldwide decreased from 1.2% to 0.46%.
- Across the 11 months ending August 2026, Cloudflare’s estimated Share of Search among DNS management platforms worldwide peaked at 89.3% in November 2025 and was lowest at 67.1% in March 2026.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among DNS management platforms worldwide peaked at 31.1% in March 2026 and was lowest at 10% in November 2025.
- Across the 11 months ending August 2026, DNSimple held steady: its estimated Share of Search among DNS management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cloudflare vs Namecheap: compare search popularity](/demand/global-en/compare/cloudflare-vs-namecheap): 72.1% against 26.9% Share of Search.

## How did search popularity change for DNS management platforms worldwide in August 2026?

- In August 2026, Cloudflare gained estimated Share of Search among DNS management platforms worldwide, from 71.5% to 72.1%.
- Estimated monthly branded searches for Namecheap worldwide rose 53.2% over 11 measured months, from 1M to 1.6M in August 2026.
- Estimated monthly branded searches for Route 53 worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for NS1 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudflare | 72.1% | 4.3M | +21.0% | Cloudflare |
| 2 | Namecheap | 26.9% | 1.6M | +18.6% | Namecheap |
| 3 | NS1 | 0.56% | 33.1K | 0.0% | NS1 |
| 4 | Route 53 | 0.46% | 27.1K | 0.0% | Amazon |
| 5 | DNSimple | 0.05% | 2.9K | 0.0% | DNSimple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloudflare | 2.3M | 67.2% | 1 |
| Oct 2025 | Namecheap | 1M | 30.4% | 2 |
| Oct 2025 | NS1 | 40.5K | 1.2% | 3 |
| Oct 2025 | Route 53 | 40.5K | 1.2% | 4 |
| Oct 2025 | DNSimple | 2.9K | 0.08% | 5 |
| Nov 2025 | Cloudflare | 9.3M | 89.3% | 1 |
| Nov 2025 | Namecheap | 1M | 10% | 2 |
| Nov 2025 | NS1 | 40.5K | 0.39% | 3 |
| Nov 2025 | Route 53 | 33.1K | 0.32% | 4 |
| Nov 2025 | DNSimple | 2.9K | 0.03% | 5 |
| Dec 2025 | Cloudflare | 4.2M | 79.1% | 1 |
| Dec 2025 | Namecheap | 1M | 19.7% | 2 |
| Dec 2025 | NS1 | 33.1K | 0.63% | 3 |
| Dec 2025 | Route 53 | 27.1K | 0.51% | 4 |
| Dec 2025 | DNSimple | 2.4K | 0.05% | 5 |
| Jan 2026 | Cloudflare | 2.8M | 68% | 1 |
| Jan 2026 | Namecheap | 1.3M | 30.5% | 2 |
| Jan 2026 | NS1 | 33.1K | 0.8% | 3 |
| Jan 2026 | Route 53 | 27.1K | 0.65% | 4 |
| Jan 2026 | DNSimple | 3.6K | 0.09% | 5 |
| Feb 2026 | Cloudflare | 2.8M | 67.8% | 1 |
| Feb 2026 | Namecheap | 1.3M | 30.6% | 2 |
| Feb 2026 | NS1 | 33.1K | 0.79% | 3 |
| Feb 2026 | Route 53 | 27.1K | 0.65% | 4 |
| Feb 2026 | DNSimple | 5.4K | 0.13% | 5 |
| Mar 2026 | Cloudflare | 2.9M | 67.1% | 1 |
| Mar 2026 | Namecheap | 1.3M | 31.1% | 2 |
| Mar 2026 | NS1 | 40.5K | 0.95% | 3 |
| Mar 2026 | Route 53 | 33.1K | 0.78% | 4 |
| Mar 2026 | DNSimple | 2.9K | 0.07% | 5 |
| Apr 2026 | Cloudflare | 3.5M | 68% | 1 |
| Apr 2026 | Namecheap | 1.6M | 30.8% | 2 |
| Apr 2026 | NS1 | 33.1K | 0.64% | 3 |
| Apr 2026 | Route 53 | 27.1K | 0.53% | 4 |
| Apr 2026 | DNSimple | 2.9K | 0.06% | 5 |
| May 2026 | Cloudflare | 3.5M | 71.7% | 1 |
| May 2026 | Namecheap | 1.3M | 26.9% | 2 |
| May 2026 | NS1 | 40.5K | 0.82% | 3 |
| May 2026 | Route 53 | 27.1K | 0.55% | 4 |
| May 2026 | DNSimple | 2.9K | 0.06% | 5 |
| Jun 2026 | Cloudflare | 3.5M | 72.1% | 1 |
| Jun 2026 | Namecheap | 1.3M | 26.7% | 2 |
| Jun 2026 | NS1 | 33.1K | 0.67% | 3 |
| Jun 2026 | Route 53 | 27.1K | 0.55% | 4 |
| Jun 2026 | DNSimple | 2.9K | 0.06% | 5 |
| Jul 2026 | Cloudflare | 3.5M | 71.5% | 1 |
| Jul 2026 | Namecheap | 1.3M | 27.2% | 2 |
| Jul 2026 | NS1 | 33.1K | 0.67% | 3 |
| Jul 2026 | Route 53 | 27.1K | 0.55% | 4 |
| Jul 2026 | DNSimple | 2.9K | 0.06% | 5 |
| Aug 2026 | Cloudflare | 4.3M | 72.1% | 1 |
| Aug 2026 | Namecheap | 1.6M | 26.9% | 2 |
| Aug 2026 | NS1 | 33.1K | 0.56% | 3 |
| Aug 2026 | Route 53 | 27.1K | 0.46% | 4 |
| Aug 2026 | DNSimple | 2.9K | 0.05% | 5 |
| Sep 2026 | Cloudflare | — | — | — |
| Sep 2026 | DNSimple | — | — | — |
| Sep 2026 | Namecheap | — | — | — |
| Sep 2026 | NS1 | — | — | — |
| Sep 2026 | Route 53 | — | — | — |

## What is being compared

- **Cloudflare**: Measured on the search terms “cloud storage cloudflare”, “cloudflare”, “cloudflare app”, “cloudflare cdn”, “cloudflare cloud storage”, “cloudflare com”, “cloudflare content delivery network”, “cloudflare object storage”, “cloudflare r2”, “cloudflare software” and “object storage cloudflare”, summed into one figure.
- **DNSimple**: Measured on the search term “dnsimple”.
- **Namecheap**: Measured on the search terms “namecheap”, “namecheap ai”, “namecheap app”, “namecheap com”, “namecheap domain registration”, “namecheap domains” and “namecheap registrar”, summed into one figure.
- **NS1**: Measured on the search term “ns1”.
- **Route 53**: Measured on the search term “route 53”.

- [Cloudflare](/demand/global-en/brands/cloudflare)
- [DNSimple](/demand/global-en/brands/dnsimple)
- [Namecheap](/demand/global-en/brands/namecheap)
- [NS1](/demand/global-en/brands/ns1)
- [Route 53](/demand/global-en/brands/route-53)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among DNS management platforms worldwide?

In August 2026, Cloudflare was the most searched among DNS management platforms worldwide, with an estimated 4.3M branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "DNS management platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dns-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dns-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.