---
title: "DJ software: Which brands are most popular in search?"
description: "Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Share of Search among VirtualDJ, rekordbox, Serato, Traktor, djay and Engine DJ, the DJ software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dj-software"
publisher: "Brandwave"
---

# DJ software: Which brands are most popular in search?

Compare DJ mixing software for laptops, tablets, and phones, measured through worldwide English-language branded search demand. Share of Search among VirtualDJ, rekordbox, Serato, Traktor, djay and Engine DJ, the DJ software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: DJ software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: VirtualDJ, 31.2%

## Which brand is most popular in search among DJ software worldwide?

- In August 2026, VirtualDJ was the most searched among DJ software worldwide, with an estimated 358K branded searches and 31.2% estimated Share of Search within this set.
- rekordbox is in 2nd place, 0.7 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, rekordbox’s estimated Share of Search among DJ software worldwide increased from 26.4% to 30.4%.
- Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide decreased from 9.5% to 5.7%.
- Across the 11 months ending August 2026, djay’s estimated Share of Search among DJ software worldwide increased from 4.9% to 5.6%.
- Across the 11 months ending August 2026, VirtualDJ’s estimated Share of Search among DJ software worldwide peaked at 34.3% in July 2026 and was lowest at 29.8% in March 2026.
- Across the 11 months ending August 2026, rekordbox’s estimated Share of Search among DJ software worldwide peaked at 31% in June 2026 and was lowest at 26.4% in October 2025.
- Across the 11 months ending August 2026, Serato’s estimated Share of Search among DJ software worldwide peaked at 28.6% in December 2025 and was lowest at 25.9% in June 2026.
- Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide peaked at 9.5% in October 2025 and was lowest at 5.6% in April 2026.
- Across the 11 months ending August 2026, djay’s estimated Share of Search among DJ software worldwide peaked at 5.7% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, rekordbox rose from 3rd to 2nd among DJ software worldwide.
- Across the 11 months ending August 2026, Serato fell from 2nd to 3rd among DJ software worldwide.
- Across the 11 months ending August 2026, VirtualDJ and Engine DJ held steady: their estimated Share of Search among DJ software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [VirtualDJ vs rekordbox: compare search popularity](/demand/global-en/compare/rekordbox-vs-virtualdj): 31.2% against 30.4% Share of Search.
- [VirtualDJ vs Serato: compare search popularity](/demand/global-en/compare/serato-vs-virtualdj): 31.2% against 26.3% Share of Search.
- [VirtualDJ vs Traktor: compare search popularity](/demand/global-en/compare/traktor-vs-virtualdj): 31.2% against 5.7% Share of Search.
- [VirtualDJ vs djay: compare search popularity](/demand/global-en/compare/djay-vs-virtualdj): 31.2% against 5.6% Share of Search.
- [rekordbox vs Serato: compare search popularity](/demand/global-en/compare/rekordbox-vs-serato): 30.4% against 26.3% Share of Search.
- [rekordbox vs Traktor: compare search popularity](/demand/global-en/compare/rekordbox-vs-traktor): 30.4% against 5.7% Share of Search.
- [rekordbox vs djay: compare search popularity](/demand/global-en/compare/djay-vs-rekordbox): 30.4% against 5.6% Share of Search.
- [Serato vs Traktor: compare search popularity](/demand/global-en/compare/serato-vs-traktor): 26.3% against 5.7% Share of Search.
- [Serato vs djay: compare search popularity](/demand/global-en/compare/djay-vs-serato): 26.3% against 5.6% Share of Search.
- [Traktor vs djay: compare search popularity](/demand/global-en/compare/djay-vs-traktor): 5.7% against 5.6% Share of Search.

## How did search popularity change for DJ software worldwide in August 2026?

- In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.
- In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.
- Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.
- Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | VirtualDJ | 31.2% | 358K | -4.3% | Atomix Productions |
| 2 | rekordbox | 30.4% | 349K | +18.0% | AlphaTheta |
| 3 | Serato | 26.3% | 302K | +5.0% | Serato |
| 4 | Traktor | 5.7% | 65.7K | +5.0% | Native Instruments |
| 5 | djay | 5.6% | 63.8K | +11.5% | Algoriddim |
| 6 | Engine DJ | 0.83% | 9.6K | -16.2% | AlphaTheta |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VirtualDJ | 410K | 31.6% | 1 |
| Oct 2025 | Serato | 347K | 26.8% | 2 |
| Oct 2025 | rekordbox | 343K | 26.4% | 3 |
| Oct 2025 | Traktor | 124K | 9.5% | 4 |
| Oct 2025 | djay | 63.5K | 4.9% | 5 |
| Oct 2025 | Engine DJ | 9.3K | 0.72% | 6 |
| Nov 2025 | VirtualDJ | 410K | 31.7% | 1 |
| Nov 2025 | Serato | 366K | 28.3% | 2 |
| Nov 2025 | rekordbox | 354K | 27.4% | 3 |
| Nov 2025 | Traktor | 91.8K | 7.1% | 4 |
| Nov 2025 | djay | 62.8K | 4.9% | 5 |
| Nov 2025 | Engine DJ | 9.3K | 0.72% | 6 |
| Dec 2025 | VirtualDJ | 506K | 32.9% | 1 |
| Dec 2025 | Serato | 440K | 28.6% | 2 |
| Dec 2025 | rekordbox | 422K | 27.4% | 3 |
| Dec 2025 | Traktor | 94.4K | 6.1% | 4 |
| Dec 2025 | djay | 68.7K | 4.5% | 5 |
| Dec 2025 | Engine DJ | 9.4K | 0.61% | 6 |
| Jan 2026 | VirtualDJ | 416K | 31.3% | 1 |
| Jan 2026 | Serato | 374K | 28.2% | 2 |
| Jan 2026 | rekordbox | 369K | 27.7% | 3 |
| Jan 2026 | Traktor | 85.5K | 6.4% | 4 |
| Jan 2026 | djay | 70.7K | 5.3% | 5 |
| Jan 2026 | Engine DJ | 13.7K | 1% | 6 |
| Feb 2026 | VirtualDJ | 347K | 31.8% | 1 |
| Feb 2026 | rekordbox | 302K | 27.7% | 2 |
| Feb 2026 | Serato | 301K | 27.6% | 3 |
| Feb 2026 | Traktor | 69.2K | 6.3% | 4 |
| Feb 2026 | djay | 60.6K | 5.6% | 5 |
| Feb 2026 | Engine DJ | 11.3K | 1% | 6 |
| Mar 2026 | rekordbox | 355K | 30.1% | 1 |
| Mar 2026 | VirtualDJ | 352K | 29.8% | 2 |
| Mar 2026 | Serato | 330K | 27.9% | 3 |
| Mar 2026 | Traktor | 71.1K | 6% | 4 |
| Mar 2026 | djay | 63K | 5.3% | 5 |
| Mar 2026 | Engine DJ | 11.3K | 0.95% | 6 |
| Apr 2026 | VirtualDJ | 353K | 30.7% | 1 |
| Apr 2026 | rekordbox | 343K | 29.8% | 2 |
| Apr 2026 | Serato | 320K | 27.8% | 3 |
| Apr 2026 | Traktor | 65K | 5.6% | 4 |
| Apr 2026 | djay | 60.5K | 5.3% | 5 |
| Apr 2026 | Engine DJ | 9.3K | 0.81% | 6 |
| May 2026 | VirtualDJ | 352K | 30.2% | 1 |
| May 2026 | rekordbox | 346K | 29.7% | 2 |
| May 2026 | Serato | 319K | 27.4% | 3 |
| May 2026 | Traktor | 67.7K | 5.8% | 4 |
| May 2026 | djay | 66K | 5.7% | 5 |
| May 2026 | Engine DJ | 13.9K | 1.2% | 6 |
| Jun 2026 | VirtualDJ | 346K | 31.4% | 1 |
| Jun 2026 | rekordbox | 342K | 31% | 2 |
| Jun 2026 | Serato | 285K | 25.9% | 3 |
| Jun 2026 | Traktor | 63.1K | 5.7% | 4 |
| Jun 2026 | djay | 54.5K | 4.9% | 5 |
| Jun 2026 | Engine DJ | 11.2K | 1% | 6 |
| Jul 2026 | VirtualDJ | 374K | 34.3% | 1 |
| Jul 2026 | rekordbox | 296K | 27.2% | 2 |
| Jul 2026 | Serato | 287K | 26.4% | 3 |
| Jul 2026 | Traktor | 62.6K | 5.8% | 4 |
| Jul 2026 | djay | 57.3K | 5.3% | 5 |
| Jul 2026 | Engine DJ | 11.4K | 1% | 6 |
| Aug 2026 | VirtualDJ | 358K | 31.2% | 1 |
| Aug 2026 | rekordbox | 349K | 30.4% | 2 |
| Aug 2026 | Serato | 302K | 26.3% | 3 |
| Aug 2026 | Traktor | 65.7K | 5.7% | 4 |
| Aug 2026 | djay | 63.8K | 5.6% | 5 |
| Aug 2026 | Engine DJ | 9.6K | 0.83% | 6 |
| Sep 2026 | djay | — | — | — |
| Sep 2026 | Engine DJ | — | — | — |
| Sep 2026 | rekordbox | — | — | — |
| Sep 2026 | Serato | — | — | — |
| Sep 2026 | Traktor | — | — | — |
| Sep 2026 | VirtualDJ | — | — | — |

## What is being compared

- **djay**: Measured on the search terms “algoriddim djay”, “algoriddim djay pro”, “djay app download”, “djay for ipad”, “djay for windows”, “djay mac”, “djay pro”, “djay pro ai”, “djay pro android”, “djay pro download”, “djay pro for mac”, “djay pro price”, “djay pro windows” and “download djay”, summed into one figure.
- **Engine DJ**: Measured on the search terms “denon engine dj”, “denon engine prime”, “download engine dj”, “Engine DJ”, “engine dj com”, “engine dj denon”, “engine dj download” and “numark engine dj”, summed into one figure.
- **rekordbox**: Measured on the search terms “dj software rekordbox”, “download rekordbox”, “pioneer dj rekordbox”, “pioneer rekordbox”, “rekordbox”, “rekordbox 6”, “rekordbox 6 download”, “rekordbox 6.0”, “rekordbox 7”, “rekordbox 7 download”, “rekordbox controller”, “rekordbox dj”, “rekordbox dj controller”, “rekordbox dj controllers”, “rekordbox dj software”, “rekordbox download”, “rekordbox for mac”, “rekordbox mac”, “rekordbox price”, “rekordbox software” and “rekordbox stems”, summed into one figure.
- **Serato**: Measured on the search terms “dj controller serato”, “dj serato”, “dj serato pro”, “dj software serato”, “dj with serato”, “sampler serato”, “serato”, “serato dj”, “serato dj controller”, “serato dj controllers”, “serato dj download”, “serato dj lite”, “serato dj lite download”, “serato dj pro”, “serato dj pro download”, “serato dj software”, “serato download”, “serato for dj”, “serato lite”, “serato pro”, “serato pro dj”, “serato sample”, “serato sampler” and “serato studio”, summed into one figure.
- **Traktor**: Measured on the search terms “dj software traktor”, “dj traktor”, “dj traktor software”, “native instruments traktor”, “ni traktor”, “traktor controller”, “traktor dj”, “traktor dj controller”, “traktor for dj”, “traktor kontrol s2”, “traktor kontrol s4”, “traktor mx2”, “traktor pro”, “traktor pro 3”, “traktor pro 4”, “traktor pro 4.0”, “traktor pro software”, “traktor s2”, “traktor s4” and “traktor s4 mk3”, summed into one figure.
- **VirtualDJ**: Measured on the search terms “download virtualdj”, “Virtual DJ”, “VirtualDJ”, “virtualdj 8”, “virtualdj 9”, “virtualdj android”, “virtualdj app”, “virtualdj automix”, “virtualdj controllers”, “virtualdj download”, “virtualdj for android”, “virtualdj for ipad”, “virtualdj for mac”, “virtualdj for pc”, “virtualdj home”, “virtualdj license”, “virtualdj mac”, “virtualdj mixer”, “virtualdj price”, “virtualdj pro”, “virtualdj skins”, “virtualdj software” and “virtualdj stems”, summed into one figure.

- [djay](/demand/global-en/brands/djay)
- [Engine DJ](/demand/global-en/brands/engine-dj)
- [rekordbox](/demand/global-en/brands/rekordbox)
- [Serato](/demand/global-en/brands/serato)
- [Traktor](/demand/global-en/brands/traktor)
- [VirtualDJ](/demand/global-en/brands/virtualdj)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among DJ software worldwide?

In August 2026, VirtualDJ was the most searched among DJ software worldwide, with an estimated 358K branded searches and 31.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "DJ software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dj-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dj-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.