---
title: "DJ equipment brands: Which are searched most?"
description: "Compare the dj equipment brands people buy. Share of Search among Native Instruments, AlphaTheta, Allen & Heath, Denon DJ, Numark, Reloop and Rane, the DJ equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dj-equipment-brands"
publisher: "Brandwave"
---

# DJ equipment brands: Which are searched most?

Compare the dj equipment brands people buy. Share of Search among Native Instruments, AlphaTheta, Allen & Heath, Denon DJ, Numark, Reloop and Rane, the DJ equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: DJ equipment brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Native Instruments, 39.6%

## Which brand is most popular in search among DJ equipment brands worldwide?

- In September 2026, Native Instruments was the most searched among DJ equipment brands worldwide, with an estimated 110K branded searches and 39.6% estimated Share of Search within this set.
- AlphaTheta is in 2nd place, 21.8 percentage points behind at 17.8% Share of Search.
- Across the 12 months ending September 2026, Native Instruments’ estimated Share of Search among DJ equipment brands worldwide decreased from 51.2% to 39.6%.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide increased from 12.6% to 17.8%.
- Across the 12 months ending September 2026, Allen & Heath’s estimated Share of Search among DJ equipment brands worldwide increased from 12.6% to 14.6%.
- Across the 12 months ending September 2026, Denon DJ’s estimated Share of Search among DJ equipment brands worldwide increased from 8.4% to 11.9%.
- Across the 12 months ending September 2026, Numark’s estimated Share of Search among DJ equipment brands worldwide decreased from 10.3% to 9.7%.
- Across the 12 months ending September 2026, Reloop’s estimated Share of Search among DJ equipment brands worldwide increased from 4.9% to 6.4%.
- Across the 12 months ending September 2026, Native Instruments’ estimated Share of Search among DJ equipment brands worldwide peaked at 58.6% in January 2026 and was lowest at 32.5% in July 2026.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide peaked at 21.8% in July 2026 and was lowest at 10.8% in February 2026.
- Across the 12 months ending September 2026, Allen & Heath’s estimated Share of Search among DJ equipment brands worldwide peaked at 14.6% in March 2026 and was lowest at 7.9% in January 2026.
- Across the 12 months ending September 2026, Denon DJ’s estimated Share of Search among DJ equipment brands worldwide peaked at 11.9% in September 2026 and was lowest at 5.3% in January 2026.
- Across the 12 months ending September 2026, Numark’s estimated Share of Search among DJ equipment brands worldwide peaked at 11.2% in June 2026 and was lowest at 6.4% in January 2026.
- Across the 12 months ending September 2026, Reloop’s estimated Share of Search among DJ equipment brands worldwide peaked at 16.3% in July 2026 and was lowest at 4.2% in January 2026.
- Across the 12 months ending September 2026, AlphaTheta rose from 3rd to 2nd among DJ equipment brands worldwide.
- Across the 12 months ending September 2026, Allen & Heath fell from 2nd to 3rd among DJ equipment brands worldwide.
- Across the 12 months ending September 2026, Denon DJ rose from 5th to 4th among DJ equipment brands worldwide.
- Across the 12 months ending September 2026, Numark fell from 4th to 5th among DJ equipment brands worldwide.
- Across the 12 months ending September 2026, Rane held steady: its estimated Share of Search among DJ equipment brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Native Instruments vs AlphaTheta: compare search popularity](/demand/global-en/compare/alphatheta-vs-native-instruments): 39.6% against 17.8% Share of Search.
- [Native Instruments vs Allen & Heath: compare search popularity](/demand/global-en/compare/allen-and-heath-vs-native-instruments): 39.6% against 14.6% Share of Search.
- [Native Instruments vs Denon DJ: compare search popularity](/demand/global-en/compare/denon-dj-vs-native-instruments): 39.6% against 11.9% Share of Search.
- [Native Instruments vs Numark: compare search popularity](/demand/global-en/compare/native-instruments-vs-numark): 39.6% against 9.7% Share of Search.
- [AlphaTheta vs Allen & Heath: compare search popularity](/demand/global-en/compare/allen-and-heath-vs-alphatheta): 17.8% against 14.6% Share of Search.
- [AlphaTheta vs Denon DJ: compare search popularity](/demand/global-en/compare/alphatheta-vs-denon-dj): 17.8% against 11.9% Share of Search.
- [AlphaTheta vs Numark: compare search popularity](/demand/global-en/compare/alphatheta-vs-numark): 17.8% against 9.7% Share of Search.
- [Allen & Heath vs Denon DJ: compare search popularity](/demand/global-en/compare/allen-and-heath-vs-denon-dj): 14.6% against 11.9% Share of Search.
- [Allen & Heath vs Numark: compare search popularity](/demand/global-en/compare/allen-and-heath-vs-numark): 14.6% against 9.7% Share of Search.
- [Denon DJ vs Numark: compare search popularity](/demand/global-en/compare/denon-dj-vs-numark): 11.9% against 9.7% Share of Search.

## How did search popularity change for DJ equipment brands worldwide in September 2026?

- In September 2026, Allen & Heath gained estimated Share of Search among DJ equipment brands worldwide, from 12.2% to 14.6%.
- In September 2026, Denon DJ gained estimated Share of Search among DJ equipment brands worldwide, from 10% to 11.9%.
- In September 2026, Reloop lost estimated Share of Search among DJ equipment brands worldwide, from 9.2% to 6.4%.
- In September 2026, Native Instruments lost estimated Share of Search among DJ equipment brands worldwide, from 40.5% to 39.6%.
- Estimated monthly branded searches for Rane worldwide rose 88.9% over 12 measured months, from 90 to 170 in September 2026.
- Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
- Estimated monthly branded searches for Numark worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Native Instruments | 39.6% | 110K | 0.0% | Native Instruments |
| 2 | AlphaTheta | 17.8% | 49.5K | 0.0% | AlphaTheta |
| 3 | Allen & Heath | 14.6% | 40.5K | +22.4% | Allen & Heath |
| 4 | Denon DJ | 11.9% | 33.1K | +22.1% | Denon DJ |
| 5 | Numark | 9.7% | 27.1K | 0.0% | Numark |
| 6 | Reloop | 6.4% | 17.7K | -29.2% | Reloop |
| 7 | Rane | 0.06% | 170 | +21.4% | Rane |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Native Instruments | 165K | 51.2% | 1 |
| Oct 2025 | Allen & Heath | 40.5K | 12.6% | 2 |
| Oct 2025 | AlphaTheta | 40.5K | 12.6% | 3 |
| Oct 2025 | Numark | 33.1K | 10.3% | 4 |
| Oct 2025 | Denon DJ | 27.1K | 8.4% | 5 |
| Oct 2025 | Reloop | 15.7K | 4.9% | 6 |
| Oct 2025 | Rane | 90 | 0.03% | 7 |
| Nov 2025 | Native Instruments | 201K | 55.8% | 1 |
| Nov 2025 | Allen & Heath | 40.5K | 11.2% | 2 |
| Nov 2025 | AlphaTheta | 40.5K | 11.2% | 3 |
| Nov 2025 | Numark | 33.1K | 9.2% | 4 |
| Nov 2025 | Denon DJ | 27.1K | 7.5% | 5 |
| Nov 2025 | Reloop | 18.2K | 5% | 6 |
| Nov 2025 | Rane | 90 | 0.02% | 7 |
| Dec 2025 | Native Instruments | 201K | 56.8% | 1 |
| Dec 2025 | AlphaTheta | 40.5K | 11.4% | 2 |
| Dec 2025 | Allen & Heath | 33.1K | 9.3% | 3 |
| Dec 2025 | Numark | 33.1K | 9.3% | 4 |
| Dec 2025 | Denon DJ | 27.1K | 7.7% | 5 |
| Dec 2025 | Reloop | 19.2K | 5.4% | 6 |
| Dec 2025 | Rane | 70 | 0.02% | 7 |
| Jan 2026 | Native Instruments | 301K | 58.6% | 1 |
| Jan 2026 | AlphaTheta | 90.5K | 17.6% | 2 |
| Jan 2026 | Allen & Heath | 40.5K | 7.9% | 3 |
| Jan 2026 | Numark | 33.1K | 6.4% | 4 |
| Jan 2026 | Denon DJ | 27.1K | 5.3% | 5 |
| Jan 2026 | Reloop | 21.5K | 4.2% | 6 |
| Jan 2026 | Rane | 140 | 0.03% | 7 |
| Feb 2026 | Native Instruments | 165K | 54% | 1 |
| Feb 2026 | Allen & Heath | 40.5K | 13.2% | 2 |
| Feb 2026 | AlphaTheta | 33.1K | 10.8% | 3 |
| Feb 2026 | Numark | 27.1K | 8.9% | 4 |
| Feb 2026 | Denon DJ | 22.2K | 7.3% | 5 |
| Feb 2026 | Reloop | 17.7K | 5.8% | 6 |
| Feb 2026 | Rane | 110 | 0.04% | 7 |
| Mar 2026 | Native Instruments | 135K | 48.7% | 1 |
| Mar 2026 | Allen & Heath | 40.5K | 14.6% | 2 |
| Mar 2026 | AlphaTheta | 33.1K | 11.9% | 3 |
| Mar 2026 | Numark | 27.1K | 9.8% | 4 |
| Mar 2026 | Denon DJ | 22.2K | 8% | 5 |
| Mar 2026 | Reloop | 19K | 6.9% | 6 |
| Mar 2026 | Rane | 110 | 0.04% | 7 |
| Apr 2026 | Native Instruments | 135K | 47.6% | 1 |
| Apr 2026 | Allen & Heath | 40.5K | 14.3% | 2 |
| Apr 2026 | AlphaTheta | 40.5K | 14.3% | 3 |
| Apr 2026 | Numark | 27.1K | 9.6% | 4 |
| Apr 2026 | Denon DJ | 22.2K | 7.8% | 5 |
| Apr 2026 | Reloop | 18.2K | 6.4% | 6 |
| Apr 2026 | Rane | 90 | 0.03% | 7 |
| May 2026 | Native Instruments | 165K | 51.8% | 1 |
| May 2026 | Allen & Heath | 40.5K | 12.7% | 2 |
| May 2026 | AlphaTheta | 40.5K | 12.7% | 3 |
| May 2026 | Denon DJ | 27.1K | 8.5% | 4 |
| May 2026 | Numark | 27.1K | 8.5% | 5 |
| May 2026 | Reloop | 18.2K | 5.7% | 6 |
| May 2026 | Rane | 90 | 0.03% | 7 |
| Jun 2026 | Native Instruments | 110K | 45.6% | 1 |
| Jun 2026 | Allen & Heath | 33.1K | 13.7% | 2 |
| Jun 2026 | AlphaTheta | 33.1K | 13.7% | 3 |
| Jun 2026 | Numark | 27.1K | 11.2% | 4 |
| Jun 2026 | Denon DJ | 22.2K | 9.2% | 5 |
| Jun 2026 | Reloop | 15.7K | 6.5% | 6 |
| Jun 2026 | Rane | 110 | 0.05% | 7 |
| Jul 2026 | Native Instruments | 110K | 32.5% | 1 |
| Jul 2026 | AlphaTheta | 74K | 21.8% | 2 |
| Jul 2026 | Reloop | 55.3K | 16.3% | 3 |
| Jul 2026 | Allen & Heath | 33.1K | 9.8% | 4 |
| Jul 2026 | Denon DJ | 33.1K | 9.8% | 5 |
| Jul 2026 | Numark | 33.1K | 9.8% | 6 |
| Jul 2026 | Rane | 140 | 0.04% | 7 |
| Aug 2026 | Native Instruments | 110K | 40.5% | 1 |
| Aug 2026 | AlphaTheta | 49.5K | 18.2% | 2 |
| Aug 2026 | Allen & Heath | 33.1K | 12.2% | 3 |
| Aug 2026 | Denon DJ | 27.1K | 10% | 4 |
| Aug 2026 | Numark | 27.1K | 10% | 5 |
| Aug 2026 | Reloop | 25K | 9.2% | 6 |
| Aug 2026 | Rane | 140 | 0.05% | 7 |
| Sep 2026 | Native Instruments | 110K | 39.6% | 1 |
| Sep 2026 | AlphaTheta | 49.5K | 17.8% | 2 |
| Sep 2026 | Allen & Heath | 40.5K | 14.6% | 3 |
| Sep 2026 | Denon DJ | 33.1K | 11.9% | 4 |
| Sep 2026 | Numark | 27.1K | 9.7% | 5 |
| Sep 2026 | Reloop | 17.7K | 6.4% | 6 |
| Sep 2026 | Rane | 170 | 0.06% | 7 |

## What is being compared

- **Allen & Heath**: Measured on the search term “allenheath”.
- **AlphaTheta**: Measured on the search term “alphatheta”.
- **Denon DJ**: Measured on the search term “denondj”.
- **Native Instruments**: Measured on the search term “native instruments”.
- **Numark**: Measured on the search term “numark”.
- **Rane**: Measured on the search term “rane cdj”.
- **Reloop**: Measured on the search terms “reloop”, “reloop buddy”, “reloop spin” and “reloop turntables”, summed into one figure.

- [Allen & Heath](/demand/global-en/brands/allen-and-heath)
- [AlphaTheta](/demand/global-en/brands/alphatheta)
- [Denon DJ](/demand/global-en/brands/denon-dj)
- [Native Instruments](/demand/global-en/brands/native-instruments)
- [Numark](/demand/global-en/brands/numark)
- [Rane](/demand/global-en/brands/rane)
- [Reloop](/demand/global-en/brands/reloop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among DJ equipment brands worldwide?

In September 2026, Native Instruments was the most searched among DJ equipment brands worldwide, with an estimated 110K branded searches and 39.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "DJ equipment brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dj-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dj-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.