--- title: "Dive watch brands: Which are searched most?" description: "Compare the dive watch brands people buy. Share of Search among Suunto, Cressi and Mares, the dive watch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dive-watch-brands" publisher: "Brandwave" --- # Dive watch brands: Which are searched most? Compare the dive watch brands people buy. Share of Search among Suunto, Cressi and Mares, the dive watch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dive watch brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Suunto, 86.8% ## Which brand is most popular in search among dive watch brands worldwide? - In September 2026, Suunto was the most searched among dive watch brands worldwide, with an estimated 246K branded searches and 86.8% estimated Share of Search within this set. - Cressi is in 2nd place, 75.1 percentage points behind at 11.7% Share of Search. - Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive watch brands worldwide decreased from 90.4% to 86.8%. - Across the 12 months ending September 2026, Cressi’s estimated Share of Search among dive watch brands worldwide increased from 8.1% to 11.7%. - Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive watch brands worldwide peaked at 90.4% in February 2026 and was lowest at 81.6% in July 2026. - Across the 12 months ending September 2026, Cressi’s estimated Share of Search among dive watch brands worldwide peaked at 16.5% in June 2026 and was lowest at 8.1% in October 2025. - Across the 12 months ending September 2026, Mares held steady: its estimated Share of Search among dive watch brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Suunto vs Cressi: compare search popularity](/demand/global-en/compare/cressi-vs-suunto): 86.8% against 11.7% Share of Search. ## How did search popularity change for dive watch brands worldwide in September 2026? - In September 2026, Suunto gained estimated Share of Search among dive watch brands worldwide, from 84.5% to 86.8%. - In September 2026, Cressi lost estimated Share of Search among dive watch brands worldwide, from 13.9% to 11.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Suunto | 86.8% | 246K | -18.3% | Suunto | | 2 | Cressi | 11.7% | 33.1K | -33.1% | Cressi | | 3 | Mares | 1.6% | 4.4K | -24.7% | Mares | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Suunto | 301K | 90.4% | 1 | | Oct 2025 | Cressi | 27.1K | 8.1% | 2 | | Oct 2025 | Mares | 4.7K | 1.4% | 3 | | Nov 2025 | Suunto | 301K | 90.4% | 1 | | Nov 2025 | Cressi | 27.1K | 8.1% | 2 | | Nov 2025 | Mares | 4.7K | 1.4% | 3 | | Dec 2025 | Suunto | 246K | 88.8% | 1 | | Dec 2025 | Cressi | 27.1K | 9.8% | 2 | | Dec 2025 | Mares | 3.9K | 1.4% | 3 | | Jan 2026 | Suunto | 246K | 88.7% | 1 | | Jan 2026 | Cressi | 27.1K | 9.8% | 2 | | Jan 2026 | Mares | 4.2K | 1.5% | 3 | | Feb 2026 | Suunto | 246K | 90.4% | 1 | | Feb 2026 | Cressi | 22.2K | 8.2% | 2 | | Feb 2026 | Mares | 3.8K | 1.4% | 3 | | Mar 2026 | Suunto | 246K | 88.6% | 1 | | Mar 2026 | Cressi | 27.1K | 9.8% | 2 | | Mar 2026 | Mares | 4.4K | 1.6% | 3 | | Apr 2026 | Suunto | 246K | 88.6% | 1 | | Apr 2026 | Cressi | 27.1K | 9.8% | 2 | | Apr 2026 | Mares | 4.4K | 1.6% | 3 | | May 2026 | Suunto | 246K | 86.7% | 1 | | May 2026 | Cressi | 33.1K | 11.7% | 2 | | May 2026 | Mares | 4.8K | 1.7% | 3 | | Jun 2026 | Suunto | 246K | 81.8% | 1 | | Jun 2026 | Cressi | 49.5K | 16.5% | 2 | | Jun 2026 | Mares | 5.1K | 1.7% | 3 | | Jul 2026 | Suunto | 246K | 81.6% | 1 | | Jul 2026 | Cressi | 49.5K | 16.4% | 2 | | Jul 2026 | Mares | 5.9K | 2% | 3 | | Aug 2026 | Suunto | 301K | 84.5% | 1 | | Aug 2026 | Cressi | 49.5K | 13.9% | 2 | | Aug 2026 | Mares | 5.9K | 1.7% | 3 | | Sep 2026 | Suunto | 246K | 86.8% | 1 | | Sep 2026 | Cressi | 33.1K | 11.7% | 2 | | Sep 2026 | Mares | 4.4K | 1.6% | 3 | ## What is being compared - **Cressi**: Measured on the search term “cressi”. - **Mares**: Measured on the search terms “mares dive”, “mares dive computer”, “mares mask”, “mares scuba” and “mares scuba mask”, summed into one figure. - **Suunto**: Measured on the search term “suunto”. - [Cressi](/demand/global-en/brands/cressi) - [Mares](/demand/global-en/brands/mares) - [Suunto](/demand/global-en/brands/suunto) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dive watch brands worldwide? In September 2026, Suunto was the most searched among dive watch brands worldwide, with an estimated 246K branded searches and 86.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dive watch brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dive-watch-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dive-watch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.