--- title: "Dive gear brands: Which are searched most?" description: "Compare the dive gear brands people buy. Share of Search among Aqua Lung, Scubapro and Mares, the dive gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dive-gear-brands" publisher: "Brandwave" --- # Dive gear brands: Which are searched most? Compare the dive gear brands people buy. Share of Search among Aqua Lung, Scubapro and Mares, the dive gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dive gear brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Aqua Lung, 57% ## Which brand is most popular in search among dive gear brands worldwide? - In September 2026, Aqua Lung was the most searched among dive gear brands worldwide, with an estimated 40.5K branded searches and 57% estimated Share of Search within this set. - Scubapro is in 2nd place, 18.9 percentage points behind at 38.1% Share of Search. - Across the 12 months ending September 2026, Aqua Lung’s estimated Share of Search among dive gear brands worldwide peaked at 61.7% in February 2026 and was lowest at 51.8% in July 2026. - Across the 12 months ending September 2026, Scubapro’s estimated Share of Search among dive gear brands worldwide peaked at 42.8% in May 2026 and was lowest at 33.8% in February 2026. - Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive gear brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.3% in December 2025. - Across the 12 months ending September 2026, Aqua Lung, Scubapro and Mares held steady: their estimated Share of Search among dive gear brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Aqua Lung vs Scubapro: compare search popularity](/demand/global-en/compare/aqua-lung-vs-scubapro): 57% against 38.1% Share of Search. - [Aqua Lung vs Mares: compare search popularity](/demand/global-en/compare/aqua-lung-vs-mares): 57% against 4.8% Share of Search. - [Scubapro vs Mares: compare search popularity](/demand/global-en/compare/mares-vs-scubapro): 38.1% against 4.8% Share of Search. ## How did search popularity change for dive gear brands worldwide in September 2026? - In September 2026, Aqua Lung gained estimated Share of Search among dive gear brands worldwide, from 51.8% to 57%. - In September 2026, Scubapro lost estimated Share of Search among dive gear brands worldwide, from 42.3% to 38.1%. - In September 2026, Mares lost estimated Share of Search among dive gear brands worldwide, from 5.9% to 4.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Aqua Lung | 57% | 40.5K | 0.0% | Aqua Lung | | 2 | Scubapro | 38.1% | 27.1K | -18.1% | Scubapro | | 3 | Mares | 4.8% | 3.4K | -25.2% | Mares | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aqua Lung | 40.5K | 56.8% | 1 | | Oct 2025 | Scubapro | 27.1K | 38% | 2 | | Oct 2025 | Mares | 3.7K | 5.2% | 3 | | Nov 2025 | Aqua Lung | 40.5K | 56.8% | 1 | | Nov 2025 | Scubapro | 27.1K | 38% | 2 | | Nov 2025 | Mares | 3.7K | 5.2% | 3 | | Dec 2025 | Aqua Lung | 40.5K | 57.3% | 1 | | Dec 2025 | Scubapro | 27.1K | 38.4% | 2 | | Dec 2025 | Mares | 3.1K | 4.3% | 3 | | Jan 2026 | Aqua Lung | 40.5K | 57.1% | 1 | | Jan 2026 | Scubapro | 27.1K | 38.2% | 2 | | Jan 2026 | Mares | 3.3K | 4.7% | 3 | | Feb 2026 | Aqua Lung | 40.5K | 61.7% | 1 | | Feb 2026 | Scubapro | 22.2K | 33.8% | 2 | | Feb 2026 | Mares | 2.9K | 4.5% | 3 | | Mar 2026 | Aqua Lung | 40.5K | 57% | 1 | | Mar 2026 | Scubapro | 27.1K | 38.1% | 2 | | Mar 2026 | Mares | 3.4K | 4.8% | 3 | | Apr 2026 | Aqua Lung | 40.5K | 57% | 1 | | Apr 2026 | Scubapro | 27.1K | 38.1% | 2 | | Apr 2026 | Mares | 3.4K | 4.8% | 3 | | May 2026 | Aqua Lung | 40.5K | 52.4% | 1 | | May 2026 | Scubapro | 33.1K | 42.8% | 2 | | May 2026 | Mares | 3.8K | 4.9% | 3 | | Jun 2026 | Aqua Lung | 40.5K | 52.2% | 1 | | Jun 2026 | Scubapro | 33.1K | 42.6% | 2 | | Jun 2026 | Mares | 4.1K | 5.2% | 3 | | Jul 2026 | Aqua Lung | 40.5K | 51.8% | 1 | | Jul 2026 | Scubapro | 33.1K | 42.3% | 2 | | Jul 2026 | Mares | 4.6K | 5.9% | 3 | | Aug 2026 | Aqua Lung | 40.5K | 51.8% | 1 | | Aug 2026 | Scubapro | 33.1K | 42.3% | 2 | | Aug 2026 | Mares | 4.6K | 5.9% | 3 | | Sep 2026 | Aqua Lung | 40.5K | 57% | 1 | | Sep 2026 | Scubapro | 27.1K | 38.1% | 2 | | Sep 2026 | Mares | 3.4K | 4.8% | 3 | ## What is being compared - **Aqua Lung**: Measured on the search term “aqua lung”. - **Mares**: Measured on the search terms “mares dive”, “mares dive computer”, “mares mask” and “mares scuba mask”, summed into one figure. - **Scubapro**: Measured on the search term “scubapro”. - [Aqua Lung](/demand/global-en/brands/aqua-lung) - [Mares](/demand/global-en/brands/mares) - [Scubapro](/demand/global-en/brands/scubapro) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dive gear brands worldwide? In September 2026, Aqua Lung was the most searched among dive gear brands worldwide, with an estimated 40.5K branded searches and 57% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dive gear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dive-gear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dive-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.