---
title: "Display advertising platforms: Which brands are most popular in search?"
description: "Compare the platforms used to buy display ads. Share of Search among The Trade Desk, Criteo, Google Ads, Amazon DSP and AdRoll, the display advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/display-advertising-platforms"
publisher: "Brandwave"
---

# Display advertising platforms: Which brands are most popular in search?

Compare the platforms used to buy display ads. Share of Search among The Trade Desk, Criteo, Google Ads, Amazon DSP and AdRoll, the display advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Display advertising platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: The Trade Desk, 36.6%

## Which brand is most popular in search among display advertising platforms worldwide?

- In August 2026, The Trade Desk was the most searched among display advertising platforms worldwide, with an estimated 62K branded searches and 36.6% estimated Share of Search within this set.
- Criteo is in 2nd place, 12.1 percentage points behind at 24.5% Share of Search.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide increased from 29.2% to 36.6%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among display advertising platforms worldwide decreased from 29.3% to 24.5%.
- Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide increased from 12.9% to 19.5%.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide decreased from 23.6% to 16%.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide decreased from 4.9% to 3.4%.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide peaked at 37.7% in March 2026 and was lowest at 27.3% in July 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among display advertising platforms worldwide peaked at 31.5% in July 2026 and was lowest at 24.5% in August 2026.
- Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide peaked at 22.2% in April 2026 and was lowest at 12.9% in October 2025.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide peaked at 23.6% in October 2025 and was lowest at 15% in February 2026.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide peaked at 5% in November 2025 and was lowest at 3.3% in June 2026.
- Across the 11 months ending August 2026, The Trade Desk rose from 2nd to 1st among display advertising platforms worldwide.
- Across the 11 months ending August 2026, Criteo fell from 1st to 2nd among display advertising platforms worldwide.
- Across the 11 months ending August 2026, Google Ads rose from 4th to 3rd among display advertising platforms worldwide.
- Across the 11 months ending August 2026, Amazon DSP fell from 3rd to 4th among display advertising platforms worldwide.

## Compare search popularity between leading brands

- [The Trade Desk vs Criteo: compare search popularity](/demand/global-en/compare/criteo-vs-the-trade-desk): 36.6% against 24.5% Share of Search.
- [The Trade Desk vs Google Ads: compare search popularity](/demand/global-en/compare/google-ads-vs-the-trade-desk): 36.6% against 19.5% Share of Search.
- [The Trade Desk vs Amazon DSP: compare search popularity](/demand/global-en/compare/amazon-dsp-vs-the-trade-desk): 36.6% against 16% Share of Search.
- [The Trade Desk vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-the-trade-desk): 36.6% against 3.4% Share of Search.
- [Criteo vs Google Ads: compare search popularity](/demand/global-en/compare/criteo-vs-google-ads): 24.5% against 19.5% Share of Search.
- [Criteo vs Amazon DSP: compare search popularity](/demand/global-en/compare/amazon-dsp-vs-criteo): 24.5% against 16% Share of Search.
- [Criteo vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-criteo): 24.5% against 3.4% Share of Search.
- [Google Ads vs Amazon DSP: compare search popularity](/demand/global-en/compare/amazon-dsp-vs-google-ads): 19.5% against 16% Share of Search.
- [Google Ads vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-google-ads): 19.5% against 3.4% Share of Search.
- [Amazon DSP vs AdRoll: compare search popularity](/demand/global-en/compare/adroll-vs-amazon-dsp): 16% against 3.4% Share of Search.

## How did search popularity change for display advertising platforms worldwide in August 2026?

- In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%.
- In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%.
- In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%.
- In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.
- Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Trade Desk | 36.6% | 62K | +41.4% | The Trade Desk |
| 2 | Criteo | 24.5% | 41.4K | -17.8% | Criteo |
| 3 | Google Ads | 19.5% | 33.1K | 0.0% | Google |
| 4 | Amazon DSP | 16% | 27.1K | 0.0% | Amazon |
| 5 | AdRoll | 3.4% | 5.8K | -0.9% | AdRoll |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Criteo | 61.5K | 29.3% | 1 |
| Oct 2025 | The Trade Desk | 61.3K | 29.2% | 2 |
| Oct 2025 | Amazon DSP | 49.5K | 23.6% | 3 |
| Oct 2025 | Google Ads | 27.1K | 12.9% | 4 |
| Oct 2025 | AdRoll | 10.3K | 4.9% | 5 |
| Nov 2025 | Criteo | 50.4K | 29.8% | 1 |
| Nov 2025 | The Trade Desk | 50.1K | 29.6% | 2 |
| Nov 2025 | Amazon DSP | 33.1K | 19.6% | 3 |
| Nov 2025 | Google Ads | 27.1K | 16% | 4 |
| Nov 2025 | AdRoll | 8.4K | 5% | 5 |
| Dec 2025 | The Trade Desk | 41.4K | 27.7% | 1 |
| Dec 2025 | Criteo | 41.2K | 27.6% | 2 |
| Dec 2025 | Amazon DSP | 33.1K | 22.1% | 3 |
| Dec 2025 | Google Ads | 27.1K | 18.1% | 4 |
| Dec 2025 | AdRoll | 6.8K | 4.6% | 5 |
| Jan 2026 | The Trade Desk | 61.5K | 33% | 1 |
| Jan 2026 | Criteo | 50.4K | 27% | 2 |
| Jan 2026 | Amazon DSP | 33.1K | 17.8% | 3 |
| Jan 2026 | Google Ads | 33.1K | 17.8% | 4 |
| Jan 2026 | AdRoll | 8.4K | 4.5% | 5 |
| Feb 2026 | The Trade Desk | 61.8K | 34.1% | 1 |
| Feb 2026 | Criteo | 50.5K | 27.9% | 2 |
| Feb 2026 | Google Ads | 33.1K | 18.3% | 3 |
| Feb 2026 | Amazon DSP | 27.1K | 15% | 4 |
| Feb 2026 | AdRoll | 8.6K | 4.7% | 5 |
| Mar 2026 | The Trade Desk | 75.8K | 37.7% | 1 |
| Mar 2026 | Criteo | 50.5K | 25.1% | 2 |
| Mar 2026 | Amazon DSP | 33.1K | 16.5% | 3 |
| Mar 2026 | Google Ads | 33.1K | 16.5% | 4 |
| Mar 2026 | AdRoll | 8.6K | 4.3% | 5 |
| Apr 2026 | The Trade Desk | 51.8K | 28.3% | 1 |
| Apr 2026 | Criteo | 50.4K | 27.6% | 2 |
| Apr 2026 | Google Ads | 40.5K | 22.2% | 3 |
| Apr 2026 | Amazon DSP | 33.1K | 18.1% | 4 |
| Apr 2026 | AdRoll | 7K | 3.8% | 5 |
| May 2026 | The Trade Desk | 53K | 31.8% | 1 |
| May 2026 | Criteo | 41.3K | 24.8% | 2 |
| May 2026 | Amazon DSP | 33.1K | 19.9% | 3 |
| May 2026 | Google Ads | 33.1K | 19.9% | 4 |
| May 2026 | AdRoll | 5.8K | 3.5% | 5 |
| Jun 2026 | The Trade Desk | 52.6K | 30.1% | 1 |
| Jun 2026 | Criteo | 50.4K | 28.8% | 2 |
| Jun 2026 | Amazon DSP | 33.1K | 18.9% | 3 |
| Jun 2026 | Google Ads | 33.1K | 18.9% | 4 |
| Jun 2026 | AdRoll | 5.7K | 3.3% | 5 |
| Jul 2026 | Criteo | 50.4K | 31.5% | 1 |
| Jul 2026 | The Trade Desk | 43.8K | 27.3% | 2 |
| Jul 2026 | Google Ads | 33.1K | 20.7% | 3 |
| Jul 2026 | Amazon DSP | 27.1K | 16.9% | 4 |
| Jul 2026 | AdRoll | 5.8K | 3.6% | 5 |
| Aug 2026 | The Trade Desk | 62K | 36.6% | 1 |
| Aug 2026 | Criteo | 41.4K | 24.5% | 2 |
| Aug 2026 | Google Ads | 33.1K | 19.5% | 3 |
| Aug 2026 | Amazon DSP | 27.1K | 16% | 4 |
| Aug 2026 | AdRoll | 5.8K | 3.4% | 5 |
| Sep 2026 | AdRoll | — | — | — |
| Sep 2026 | Amazon DSP | — | — | — |
| Sep 2026 | Criteo | — | — | — |
| Sep 2026 | Google Ads | — | — | — |
| Sep 2026 | The Trade Desk | — | — | — |

## What is being compared

- **AdRoll**: Measured on the search terms “adroll”, “adroll dsp”, “adroll retargeting”, “adroll reviews” and “adroll.com”, summed into one figure.
- **Amazon DSP**: Measured on the search term “amazon dsp”.
- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Google Ads**: Measured on the search term “googleads”.
- **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk programmatic advertising” and “thetradedesk.com”, summed into one figure.

- [AdRoll](/demand/global-en/brands/adroll)
- [Amazon DSP](/demand/global-en/brands/amazon-dsp)
- [Criteo](/demand/global-en/brands/criteo)
- [Google Ads](/demand/global-en/brands/google-ads)
- [The Trade Desk](/demand/global-en/brands/the-trade-desk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among display advertising platforms worldwide?

In August 2026, The Trade Desk was the most searched among display advertising platforms worldwide, with an estimated 62K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Display advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/display-advertising-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/display-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.