---
title: "Disinfectant sprays: Which are searched most?"
description: "Compare the disinfectant sprays people buy. Share of Search among Dettol, Clorox, Lysol, Zoflora, Purell and Microban, the disinfectant sprays Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/disinfectant-sprays"
publisher: "Brandwave"
---

# Disinfectant sprays: Which are searched most?

Compare the disinfectant sprays people buy. Share of Search among Dettol, Clorox, Lysol, Zoflora, Purell and Microban, the disinfectant sprays Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Disinfectant sprays
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dettol, 38.4%

## Which brand is most popular in search among disinfectant sprays worldwide?

- In August 2026, Dettol was the most searched among disinfectant sprays worldwide, with an estimated 246K branded searches and 38.4% estimated Share of Search within this set.
- Clorox is in 2nd place, 12.7 percentage points behind at 25.8% Share of Search.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide decreased from 40.6% to 38.4%.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide decreased from 27.2% to 25.8%.
- Across the 11 months ending August 2026, Lysol’s estimated Share of Search among disinfectant sprays worldwide increased from 22.3% to 25.8%.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide peaked at 42.7% in December 2025 and was lowest at 37.9% in February 2026.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide peaked at 28.4% in November 2025 and was lowest at 23.4% in December 2025.
- Across the 11 months ending August 2026, Lysol’s estimated Share of Search among disinfectant sprays worldwide peaked at 25.8% in August 2026 and was lowest at 18.9% in April 2026.
- Across the 11 months ending August 2026, Zoflora’s estimated Share of Search among disinfectant sprays worldwide peaked at 5.1% in February 2026 and was lowest at 3.7% in May 2026.
- Across the 11 months ending August 2026, Purell’s estimated Share of Search among disinfectant sprays worldwide peaked at 4.7% in June 2026 and was lowest at 3% in October 2025.
- Across the 11 months ending August 2026, Zoflora, Purell and Microban held steady: their estimated Share of Search among disinfectant sprays worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dettol vs Clorox: compare search popularity](/demand/global-en/compare/clorox-vs-dettol): 38.4% against 25.8% Share of Search.
- [Dettol vs Lysol: compare search popularity](/demand/global-en/compare/dettol-vs-lysol): 38.4% against 25.8% Share of Search.
- [Dettol vs Zoflora: compare search popularity](/demand/global-en/compare/dettol-vs-zoflora): 38.4% against 4.2% Share of Search.
- [Dettol vs Purell: compare search popularity](/demand/global-en/compare/dettol-vs-purell): 38.4% against 3.5% Share of Search.
- [Clorox vs Lysol: compare search popularity](/demand/global-en/compare/clorox-vs-lysol): 25.8% Share of Search each.
- [Clorox vs Zoflora: compare search popularity](/demand/global-en/compare/clorox-vs-zoflora): 25.8% against 4.2% Share of Search.
- [Clorox vs Purell: compare search popularity](/demand/global-en/compare/clorox-vs-purell): 25.8% against 3.5% Share of Search.
- [Lysol vs Zoflora: compare search popularity](/demand/global-en/compare/lysol-vs-zoflora): 25.8% against 4.2% Share of Search.
- [Lysol vs Purell: compare search popularity](/demand/global-en/compare/lysol-vs-purell): 25.8% against 3.5% Share of Search.
- [Zoflora vs Purell: compare search popularity](/demand/global-en/compare/purell-vs-zoflora): 4.2% against 3.5% Share of Search.

## How did search popularity change for disinfectant sprays worldwide in August 2026?

- In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.
- In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
- In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
- Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dettol | 38.4% | 246K | 0.0% | Reckitt |
| 2 | Clorox | 25.8% | 165K | 0.0% | Clorox |
| 3 | Lysol | 25.8% | 165K | +22.2% | Lysol |
| 4 | Zoflora | 4.2% | 27.1K | 0.0% | Zoflora |
| 5 | Purell | 3.5% | 22.2K | +22.7% | Purell |
| 6 | Microban | 2.3% | 14.8K | +22.3% | Microban |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dettol | 246K | 40.6% | 1 |
| Oct 2025 | Clorox | 165K | 27.2% | 2 |
| Oct 2025 | Lysol | 135K | 22.3% | 3 |
| Oct 2025 | Zoflora | 27.1K | 4.5% | 4 |
| Oct 2025 | Purell | 18.1K | 3% | 5 |
| Oct 2025 | Microban | 14.8K | 2.4% | 6 |
| Nov 2025 | Dettol | 246K | 42.3% | 1 |
| Nov 2025 | Clorox | 165K | 28.4% | 2 |
| Nov 2025 | Lysol | 110K | 18.9% | 3 |
| Nov 2025 | Zoflora | 27.1K | 4.7% | 4 |
| Nov 2025 | Purell | 18.1K | 3.1% | 5 |
| Nov 2025 | Microban | 14.8K | 2.5% | 6 |
| Dec 2025 | Dettol | 246K | 42.7% | 1 |
| Dec 2025 | Clorox | 135K | 23.4% | 2 |
| Dec 2025 | Lysol | 135K | 23.4% | 3 |
| Dec 2025 | Zoflora | 27.1K | 4.7% | 4 |
| Dec 2025 | Purell | 18.1K | 3.1% | 5 |
| Dec 2025 | Microban | 14.8K | 2.6% | 6 |
| Jan 2026 | Dettol | 246K | 40.1% | 1 |
| Jan 2026 | Clorox | 165K | 26.9% | 2 |
| Jan 2026 | Lysol | 135K | 22% | 3 |
| Jan 2026 | Zoflora | 27.1K | 4.4% | 4 |
| Jan 2026 | Purell | 22.2K | 3.6% | 5 |
| Jan 2026 | Microban | 18.1K | 3% | 6 |
| Feb 2026 | Dettol | 201K | 37.9% | 1 |
| Feb 2026 | Clorox | 135K | 25.4% | 2 |
| Feb 2026 | Lysol | 135K | 25.4% | 3 |
| Feb 2026 | Zoflora | 27.1K | 5.1% | 4 |
| Feb 2026 | Purell | 18.1K | 3.4% | 5 |
| Feb 2026 | Microban | 14.8K | 2.8% | 6 |
| Mar 2026 | Dettol | 246K | 40.6% | 1 |
| Mar 2026 | Clorox | 165K | 27.2% | 2 |
| Mar 2026 | Lysol | 135K | 22.3% | 3 |
| Mar 2026 | Zoflora | 27.1K | 4.5% | 4 |
| Mar 2026 | Purell | 18.1K | 3% | 5 |
| Mar 2026 | Microban | 14.8K | 2.4% | 6 |
| Apr 2026 | Dettol | 246K | 42.2% | 1 |
| Apr 2026 | Clorox | 165K | 28.3% | 2 |
| Apr 2026 | Lysol | 110K | 18.9% | 3 |
| Apr 2026 | Zoflora | 27.1K | 4.7% | 4 |
| Apr 2026 | Purell | 22.2K | 3.8% | 5 |
| Apr 2026 | Microban | 12.1K | 2.1% | 6 |
| May 2026 | Dettol | 246K | 40.8% | 1 |
| May 2026 | Clorox | 165K | 27.4% | 2 |
| May 2026 | Lysol | 135K | 22.4% | 3 |
| May 2026 | Purell | 22.2K | 3.7% | 4 |
| May 2026 | Zoflora | 22.2K | 3.7% | 5 |
| May 2026 | Microban | 12.1K | 2% | 6 |
| Jun 2026 | Dettol | 246K | 42.2% | 1 |
| Jun 2026 | Clorox | 165K | 28.3% | 2 |
| Jun 2026 | Lysol | 110K | 18.9% | 3 |
| Jun 2026 | Purell | 27.1K | 4.7% | 4 |
| Jun 2026 | Zoflora | 22.2K | 3.8% | 5 |
| Jun 2026 | Microban | 12.1K | 2.1% | 6 |
| Jul 2026 | Dettol | 246K | 40.8% | 1 |
| Jul 2026 | Clorox | 165K | 27.3% | 2 |
| Jul 2026 | Lysol | 135K | 22.4% | 3 |
| Jul 2026 | Zoflora | 27.1K | 4.5% | 4 |
| Jul 2026 | Purell | 18.1K | 3% | 5 |
| Jul 2026 | Microban | 12.1K | 2% | 6 |
| Aug 2026 | Dettol | 246K | 38.4% | 1 |
| Aug 2026 | Clorox | 165K | 25.8% | 2 |
| Aug 2026 | Lysol | 165K | 25.8% | 3 |
| Aug 2026 | Zoflora | 27.1K | 4.2% | 4 |
| Aug 2026 | Purell | 22.2K | 3.5% | 5 |
| Aug 2026 | Microban | 14.8K | 2.3% | 6 |
| Sep 2026 | Clorox | — | — | — |
| Sep 2026 | Dettol | — | — | — |
| Sep 2026 | Lysol | — | — | — |
| Sep 2026 | Microban | — | — | — |
| Sep 2026 | Purell | — | — | — |
| Sep 2026 | Zoflora | — | — | — |

## What is being compared

- **Clorox**: Measured on the search term “clorox”.
- **Dettol**: Measured on the search term “dettol”.
- **Lysol**: Measured on the search term “lysol”.
- **Microban**: Measured on the search term “microban”.
- **Purell**: Measured on the search term “purell”.
- **Zoflora**: Measured on the search term “zoflora”.

- [Clorox](/demand/global-en/brands/clorox)
- [Dettol](/demand/global-en/brands/dettol)
- [Lysol](/demand/global-en/brands/lysol)
- [Microban](/demand/global-en/brands/microban)
- [Purell](/demand/global-en/brands/purell)
- [Zoflora](/demand/global-en/brands/zoflora)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among disinfectant sprays worldwide?

In August 2026, Dettol was the most searched among disinfectant sprays worldwide, with an estimated 246K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Disinfectant sprays: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/disinfectant-sprays

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/disinfectant-sprays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.