---
title: "Fairy vs Sunlight: Which is more popular by branded search?"
description: "Which is more popular in search, Fairy or Sunlight? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dishwashing-liquid-brands/compare/fairy-vs-sunlight"
publisher: "Brandwave"
---

# Fairy vs Sunlight: Which is more popular by branded search?

Which is more popular in search, Fairy or Sunlight? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing liquid brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fairy and Sunlight
- **Competitive set**: Dishwashing liquid brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fairy Share of Search**: <0.01%
- **Sunlight Share of Search**: 0.33%

## Which is more popular in search, Fairy or Sunlight?

- In August 2026, Sunlight had more branded searches than Fairy among dishwashing liquid brands worldwide. Sunlight was estimated to have 3.6K branded searches compared to Fairy’s 70, and held a 0.33% Share of Search versus Fairy’s <0.01%.
- Sunlight was ahead of Fairy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fairy’s estimated Share of Search among dishwashing liquid brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for dishwashing liquid brands worldwide in August 2026?

- Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Month by month

| Month | Fairy estimated searches | Fairy Share of Search | Fairy rank | Sunlight estimated searches | Sunlight Share of Search | Sunlight rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | <0.01% | 4 | 4.4K | 0.4% | 3 |
| Nov 2025 | 50 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| Dec 2025 | 50 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| Jan 2026 | 90 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| Feb 2026 | 70 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| Mar 2026 | 70 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| Apr 2026 | 90 | <0.01% | 4 | 3.6K | 0.33% | 3 |
| May 2026 | 50 | <0.01% | 5 | 3.6K | 0.39% | 3 |
| Jun 2026 | 50 | <0.01% | 5 | 3.6K | 0.39% | 3 |
| Jul 2026 | 50 | <0.01% | 5 | 4.4K | 0.39% | 3 |
| Aug 2026 | 70 | <0.01% | 5 | 3.6K | 0.33% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fairy’s and Sunlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fairy**: Measured on the search term “fairy liquid nz”.
- **Sunlight**: Measured on the search term “sunlight dish soap”.

- [Fairy profile](/demand/global-en/brands/fairy)
- [Sunlight profile](/demand/global-en/brands/sunlight)
- [All dishwashing liquid brands worldwide](/demand/global-en/categories/dishwashing-liquid-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fairy or Sunlight?

In August 2026, Sunlight had more branded searches than Fairy among dishwashing liquid brands worldwide. Sunlight was estimated to have 3.6K branded searches compared to Fairy’s 70, and held a 0.33% Share of Search versus Fairy’s <0.01%.

## Cite this page

Brandwave. "Fairy vs Sunlight: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/dishwashing-liquid-brands/compare/fairy-vs-sunlight

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dishwashing-liquid-brands/compare/fairy-vs-sunlight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.