--- title: "Dishwashing detergent brands: Which are searched most?" description: "Compare the dishwashing detergent brands shoppers choose between. Share of Search among Dawn, Cascade, Palmolive, Finish, Sunlight and Fairy, the dishwashing detergent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dishwashing-detergent-brands" publisher: "Brandwave" --- # Dishwashing detergent brands: Which are searched most? Compare the dishwashing detergent brands shoppers choose between. Share of Search among Dawn, Cascade, Palmolive, Finish, Sunlight and Fairy, the dishwashing detergent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dishwashing detergent brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dawn, 60% ## Which brand is most popular in search among dishwashing detergent brands worldwide? - In August 2026, Dawn was the most searched among dishwashing detergent brands worldwide, with an estimated 1M branded searches and 60% estimated Share of Search within this set. - Cascade is in 2nd place, 27 percentage points behind at 33% Share of Search. - Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide decreased from 67.1% to 60%. - Across the 11 months ending August 2026, Cascade’s estimated Share of Search among dishwashing detergent brands worldwide increased from 24.7% to 33%. - Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing detergent brands worldwide decreased from 6.1% to 5.4%. - Across the 11 months ending August 2026, Dawn’s estimated Share of Search among dishwashing detergent brands worldwide peaked at 67.9% in December 2025 and was lowest at 59.2% in May 2026. - Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among dishwashing detergent brands worldwide peaked at 6.5% in July 2026 and was lowest at 5% in February 2026. - Across the 11 months ending August 2026, Finish, Sunlight and Fairy held steady: their estimated Share of Search among dishwashing detergent brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dawn vs Cascade: compare search popularity](/demand/global-en/compare/cascade-vs-dawn): 60% against 33% Share of Search. - [Dawn vs Palmolive: compare search popularity](/demand/global-en/compare/dawn-vs-palmolive): 60% against 5.4% Share of Search. - [Cascade vs Palmolive: compare search popularity](/demand/global-en/compare/cascade-vs-palmolive): 33% against 5.4% Share of Search. ## How did search popularity change for dishwashing detergent brands worldwide in August 2026? - In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%. - In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%. - Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026. - Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. - Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dawn | 60% | 1M | 0.0% | Dawn | | 2 | Cascade | 33% | 550K | 0.0% | Cascade | | 3 | Palmolive | 5.4% | 90.5K | -17.7% | Palmolive | | 4 | Finish | 1.3% | 22.2K | 0.0% | Reckitt | | 5 | Sunlight | 0.22% | 3.6K | -18.2% | Unilever | | 6 | Fairy | <0.01% | 70 | +40.0% | Procter & Gamble | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dawn | 1M | 67.1% | 1 | | Oct 2025 | Cascade | 368K | 24.7% | 2 | | Oct 2025 | Palmolive | 90.5K | 6.1% | 3 | | Oct 2025 | Finish | 27.1K | 1.8% | 4 | | Oct 2025 | Sunlight | 4.4K | 0.3% | 5 | | Oct 2025 | Fairy | 70 | <0.01% | 6 | | Nov 2025 | Dawn | 1M | 67.1% | 1 | | Nov 2025 | Cascade | 368K | 24.7% | 2 | | Nov 2025 | Palmolive | 90.5K | 6.1% | 3 | | Nov 2025 | Finish | 27.1K | 1.8% | 4 | | Nov 2025 | Sunlight | 3.6K | 0.24% | 5 | | Nov 2025 | Fairy | 50 | <0.01% | 6 | | Dec 2025 | Dawn | 1M | 67.9% | 1 | | Dec 2025 | Cascade | 368K | 25% | 2 | | Dec 2025 | Palmolive | 74K | 5% | 3 | | Dec 2025 | Finish | 27.1K | 1.8% | 4 | | Dec 2025 | Sunlight | 3.6K | 0.24% | 5 | | Dec 2025 | Fairy | 50 | <0.01% | 6 | | Jan 2026 | Dawn | 1M | 63.6% | 1 | | Jan 2026 | Cascade | 450K | 28.6% | 2 | | Jan 2026 | Palmolive | 90.5K | 5.8% | 3 | | Jan 2026 | Finish | 27.1K | 1.7% | 4 | | Jan 2026 | Sunlight | 3.6K | 0.23% | 5 | | Jan 2026 | Fairy | 90 | <0.01% | 6 | | Feb 2026 | Dawn | 1M | 67.9% | 1 | | Feb 2026 | Cascade | 368K | 25% | 2 | | Feb 2026 | Palmolive | 74K | 5% | 3 | | Feb 2026 | Finish | 27.1K | 1.8% | 4 | | Feb 2026 | Sunlight | 3.6K | 0.24% | 5 | | Feb 2026 | Fairy | 70 | <0.01% | 6 | | Mar 2026 | Dawn | 1M | 67.1% | 1 | | Mar 2026 | Cascade | 368K | 24.7% | 2 | | Mar 2026 | Palmolive | 90.5K | 6.1% | 3 | | Mar 2026 | Finish | 27.1K | 1.8% | 4 | | Mar 2026 | Sunlight | 3.6K | 0.24% | 5 | | Mar 2026 | Fairy | 70 | <0.01% | 6 | | Apr 2026 | Dawn | 1M | 63.8% | 1 | | Apr 2026 | Cascade | 450K | 28.7% | 2 | | Apr 2026 | Palmolive | 90.5K | 5.8% | 3 | | Apr 2026 | Finish | 22.2K | 1.4% | 4 | | Apr 2026 | Sunlight | 3.6K | 0.23% | 5 | | Apr 2026 | Fairy | 90 | <0.01% | 6 | | May 2026 | Dawn | 823K | 59.2% | 1 | | May 2026 | Cascade | 450K | 32.4% | 2 | | May 2026 | Palmolive | 90.5K | 6.5% | 3 | | May 2026 | Finish | 22.2K | 1.6% | 4 | | May 2026 | Sunlight | 3.6K | 0.26% | 5 | | May 2026 | Fairy | 50 | <0.01% | 6 | | Jun 2026 | Dawn | 823K | 59.2% | 1 | | Jun 2026 | Cascade | 450K | 32.4% | 2 | | Jun 2026 | Palmolive | 90.5K | 6.5% | 3 | | Jun 2026 | Finish | 22.2K | 1.6% | 4 | | Jun 2026 | Sunlight | 3.6K | 0.26% | 5 | | Jun 2026 | Fairy | 50 | <0.01% | 6 | | Jul 2026 | Dawn | 1M | 59.3% | 1 | | Jul 2026 | Cascade | 550K | 32.6% | 2 | | Jul 2026 | Palmolive | 110K | 6.5% | 3 | | Jul 2026 | Finish | 22.2K | 1.3% | 4 | | Jul 2026 | Sunlight | 4.4K | 0.26% | 5 | | Jul 2026 | Fairy | 50 | <0.01% | 6 | | Aug 2026 | Dawn | 1M | 60% | 1 | | Aug 2026 | Cascade | 550K | 33% | 2 | | Aug 2026 | Palmolive | 90.5K | 5.4% | 3 | | Aug 2026 | Finish | 22.2K | 1.3% | 4 | | Aug 2026 | Sunlight | 3.6K | 0.22% | 5 | | Aug 2026 | Fairy | 70 | <0.01% | 6 | | Sep 2026 | Cascade | — | — | — | | Sep 2026 | Dawn | — | — | — | | Sep 2026 | Fairy | — | — | — | | Sep 2026 | Finish | — | — | — | | Sep 2026 | Palmolive | — | — | — | | Sep 2026 | Sunlight | — | — | — | ## What is being compared - **Cascade**: Measured on the search term “cascade”. - **Dawn**: Measured on the search term “dawn”. - **Fairy**: Measured on the search term “fairy liquid nz”. - **Finish**: Measured on the search term “finish quantum”. - **Palmolive**: Measured on the search term “palmolive”. - **Sunlight**: Measured on the search term “sunlight dish soap”. - [Cascade](/demand/global-en/brands/cascade) - [Dawn](/demand/global-en/brands/dawn) - [Fairy](/demand/global-en/brands/fairy) - [Finish](/demand/global-en/brands/finish-dishwashing) - [Palmolive](/demand/global-en/brands/palmolive) - [Sunlight](/demand/global-en/brands/sunlight) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dishwashing detergent brands worldwide? In August 2026, Dawn was the most searched among dishwashing detergent brands worldwide, with an estimated 1M branded searches and 60% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dishwashing detergent brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dishwashing-detergent-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dishwashing-detergent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.