--- title: "Dishwasher powder brands: Which are searched most?" description: "Compare the dishwasher powder brands people buy. Share of Search among Ecover, Finish, ecostore, Cascade and Earth Choice, the dishwasher powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dishwasher-powder-brands" publisher: "Brandwave" --- # Dishwasher powder brands: Which are searched most? Compare the dishwasher powder brands people buy. Share of Search among Ecover, Finish, ecostore, Cascade and Earth Choice, the dishwasher powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dishwasher powder brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Ecover, 32.8% ## Which brand is most popular in search among dishwasher powder brands worldwide? - In September 2026, Ecover was the most searched among dishwasher powder brands worldwide, with an estimated 27.1K branded searches and 32.8% estimated Share of Search within this set. - Finish is in 2nd place, 5.9 percentage points behind at 26.9% Share of Search. - Across the 12 months ending September 2026, Ecover’s estimated Share of Search among dishwasher powder brands worldwide increased from 31.9% to 32.8%. - Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher powder brands worldwide increased from 26.2% to 26.9%. - Across the 12 months ending September 2026, ecostore’s estimated Share of Search among dishwasher powder brands worldwide increased from 17.5% to 21.9%. - Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher powder brands worldwide decreased from 22.1% to 15.5%. - Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide increased from 2.3% to 2.9%. - Across the 12 months ending September 2026, Ecover’s estimated Share of Search among dishwasher powder brands worldwide peaked at 37.6% in May 2026 and was lowest at 28.5% in December 2025. - Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher powder brands worldwide peaked at 28.5% in December 2025 and was lowest at 22.8% in January 2026. - Across the 12 months ending September 2026, ecostore’s estimated Share of Search among dishwasher powder brands worldwide peaked at 22% in June 2026 and was lowest at 15.2% in January 2026. - Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dishwasher powder brands worldwide peaked at 25.4% in January 2026 and was lowest at 13.4% in May 2026. - Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide peaked at 3.5% in June 2026 and was lowest at 2.3% in October 2025. - Across the 12 months ending September 2026, ecostore rose from 4th to 3rd among dishwasher powder brands worldwide. - Across the 12 months ending September 2026, Cascade fell from 3rd to 4th among dishwasher powder brands worldwide. ## Compare search popularity between leading brands - [Ecover vs Finish: compare search popularity](/demand/global-en/compare/ecover-vs-finish-dishwashing): 32.8% against 26.9% Share of Search. - [Ecover vs ecostore: compare search popularity](/demand/global-en/compare/ecostore-vs-ecover): 32.8% against 21.9% Share of Search. - [Ecover vs Cascade: compare search popularity](/demand/global-en/compare/cascade-vs-ecover): 32.8% against 15.5% Share of Search. - [Ecover vs Earth Choice: compare search popularity](/demand/global-en/compare/earth-choice-vs-ecover): 32.8% against 2.9% Share of Search. - [Finish vs ecostore: compare search popularity](/demand/global-en/compare/ecostore-vs-finish-dishwashing): 26.9% against 21.9% Share of Search. - [Finish vs Cascade: compare search popularity](/demand/global-en/compare/cascade-vs-finish-dishwashing): 26.9% against 15.5% Share of Search. - [Finish vs Earth Choice: compare search popularity](/demand/global-en/compare/earth-choice-vs-finish-dishwashing): 26.9% against 2.9% Share of Search. - [ecostore vs Cascade: compare search popularity](/demand/global-en/compare/cascade-vs-ecostore): 21.9% against 15.5% Share of Search. - [ecostore vs Earth Choice: compare search popularity](/demand/global-en/compare/earth-choice-vs-ecostore): 21.9% against 2.9% Share of Search. - [Cascade vs Earth Choice: compare search popularity](/demand/global-en/compare/cascade-vs-earth-choice): 15.5% against 2.9% Share of Search. ## How did search popularity change for dishwasher powder brands worldwide in September 2026? - In September 2026, Ecover gained estimated Share of Search among dishwasher powder brands worldwide, from 31.3% to 32.8%. - In September 2026, Finish gained estimated Share of Search among dishwasher powder brands worldwide, from 25.6% to 26.9%. - In September 2026, ecostore gained estimated Share of Search among dishwasher powder brands worldwide, from 20.9% to 21.9%. - In September 2026, Cascade lost estimated Share of Search among dishwasher powder brands worldwide, from 18.8% to 15.5%. - Earth Choice’s estimated Share of Search among dishwasher powder brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.9% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ecover | 32.8% | 27.1K | 0.0% | Ecover | | 2 | Finish | 26.9% | 22.2K | 0.0% | Reckitt | | 3 | ecostore | 21.9% | 18.1K | 0.0% | ecostore | | 4 | Cascade | 15.5% | 12.8K | -21.3% | Cascade | | 5 | Earth Choice | 2.9% | 2.4K | -17.2% | Earth Choice | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ecover | 33.1K | 31.9% | 1 | | Oct 2025 | Finish | 27.1K | 26.2% | 2 | | Oct 2025 | Cascade | 22.9K | 22.1% | 3 | | Oct 2025 | ecostore | 18.1K | 17.5% | 4 | | Oct 2025 | Earth Choice | 2.4K | 2.3% | 5 | | Nov 2025 | Ecover | 33.1K | 30.6% | 1 | | Nov 2025 | Finish | 27.1K | 25% | 2 | | Nov 2025 | Cascade | 23K | 21.2% | 3 | | Nov 2025 | ecostore | 22.2K | 20.5% | 4 | | Nov 2025 | Earth Choice | 2.9K | 2.7% | 5 | | Dec 2025 | Ecover | 27.1K | 28.5% | 1 | | Dec 2025 | Finish | 27.1K | 28.5% | 2 | | Dec 2025 | Cascade | 20.5K | 21.5% | 3 | | Dec 2025 | ecostore | 18.1K | 19% | 4 | | Dec 2025 | Earth Choice | 2.4K | 2.5% | 5 | | Jan 2026 | Ecover | 40.5K | 34.1% | 1 | | Jan 2026 | Cascade | 30.1K | 25.4% | 2 | | Jan 2026 | Finish | 27.1K | 22.8% | 3 | | Jan 2026 | ecostore | 18.1K | 15.2% | 4 | | Jan 2026 | Earth Choice | 2.9K | 2.4% | 5 | | Feb 2026 | Ecover | 33.1K | 33.6% | 1 | | Feb 2026 | Finish | 27.1K | 27.5% | 2 | | Feb 2026 | ecostore | 18.1K | 18.4% | 3 | | Feb 2026 | Cascade | 17.9K | 18.2% | 4 | | Feb 2026 | Earth Choice | 2.4K | 2.4% | 5 | | Mar 2026 | Ecover | 33.1K | 32.7% | 1 | | Mar 2026 | Finish | 27.1K | 26.8% | 2 | | Mar 2026 | ecostore | 22.2K | 21.9% | 3 | | Mar 2026 | Cascade | 16K | 15.8% | 4 | | Mar 2026 | Earth Choice | 2.9K | 2.9% | 5 | | Apr 2026 | Ecover | 33.1K | 36.9% | 1 | | Apr 2026 | Finish | 22.2K | 24.7% | 2 | | Apr 2026 | ecostore | 18.1K | 20.2% | 3 | | Apr 2026 | Cascade | 13.5K | 15% | 4 | | Apr 2026 | Earth Choice | 2.9K | 3.2% | 5 | | May 2026 | Ecover | 33.1K | 37.6% | 1 | | May 2026 | Finish | 22.2K | 25.2% | 2 | | May 2026 | ecostore | 18.1K | 20.5% | 3 | | May 2026 | Cascade | 11.8K | 13.4% | 4 | | May 2026 | Earth Choice | 2.9K | 3.3% | 5 | | Jun 2026 | Ecover | 27.1K | 33% | 1 | | Jun 2026 | Finish | 22.2K | 27% | 2 | | Jun 2026 | ecostore | 18.1K | 22% | 3 | | Jun 2026 | Cascade | 11.8K | 14.4% | 4 | | Jun 2026 | Earth Choice | 2.9K | 3.5% | 5 | | Jul 2026 | Ecover | 27.1K | 32% | 1 | | Jul 2026 | Finish | 22.2K | 26.2% | 2 | | Jul 2026 | ecostore | 18.1K | 21.4% | 3 | | Jul 2026 | Cascade | 14.3K | 16.9% | 4 | | Jul 2026 | Earth Choice | 2.9K | 3.4% | 5 | | Aug 2026 | Ecover | 27.1K | 31.3% | 1 | | Aug 2026 | Finish | 22.2K | 25.6% | 2 | | Aug 2026 | ecostore | 18.1K | 20.9% | 3 | | Aug 2026 | Cascade | 16.3K | 18.8% | 4 | | Aug 2026 | Earth Choice | 2.9K | 3.3% | 5 | | Sep 2026 | Ecover | 27.1K | 32.8% | 1 | | Sep 2026 | Finish | 22.2K | 26.9% | 2 | | Sep 2026 | ecostore | 18.1K | 21.9% | 3 | | Sep 2026 | Cascade | 12.8K | 15.5% | 4 | | Sep 2026 | Earth Choice | 2.4K | 2.9% | 5 | ## What is being compared - **Cascade**: Measured on the search terms “cascade dishwasher”, “cascade dishwasher powder”, “cascade dishwashing detergent” and “cascade pod”, summed into one figure. - **Earth Choice**: Measured on the search term “earth choice”. - **ecostore**: Measured on the search term “ecostore”. - **Ecover**: Measured on the search term “ecover”. - **Finish**: Measured on the search term “finish quantum”. - [Cascade](/demand/global-en/brands/cascade) - [Earth Choice](/demand/global-en/brands/earth-choice) - [ecostore](/demand/global-en/brands/ecostore) - [Ecover](/demand/global-en/brands/ecover) - [Finish](/demand/global-en/brands/finish-dishwashing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dishwasher powder brands worldwide? In September 2026, Ecover was the most searched among dishwasher powder brands worldwide, with an estimated 27.1K branded searches and 32.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dishwasher powder brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dishwasher-powder-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dishwasher-powder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.