--- title: "Dishwashing brands: Which are searched most?" description: "Compare the dishwasher tablet and dishwashing liquid brands people buy. Share of Search among Finish, Fairy and Earth Choice, the dishwashing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dishwasher-detergent-brands" publisher: "Brandwave" --- # Dishwashing brands: Which are searched most? Compare the dishwasher tablet and dishwashing liquid brands people buy. Share of Search among Finish, Fairy and Earth Choice, the dishwashing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dishwashing brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Finish, 52% ## Which brand is most popular in search among dishwashing brands worldwide? - In September 2026, Finish was the most searched among dishwashing brands worldwide, with an estimated 22.2K branded searches and 52% estimated Share of Search within this set. - Fairy is in 2nd place, 9.6 percentage points behind at 42.4% Share of Search. - Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwashing brands worldwide decreased from 56.9% to 52%. - Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide increased from 38% to 42.4%. - Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide increased from 5% to 5.6%. - Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwashing brands worldwide peaked at 61.2% in December 2025 and was lowest at 51.4% in August 2026. - Across the 12 months ending September 2026, Fairy’s estimated Share of Search among dishwashing brands worldwide peaked at 42.4% in September 2026 and was lowest at 33% in November 2025. - Across the 12 months ending September 2026, Earth Choice’s estimated Share of Search among dishwashing brands worldwide peaked at 7.3% in April 2026 and was lowest at 5% in October 2025. ## Compare search popularity between leading brands - [Finish vs Fairy: compare search popularity](/demand/global-en/compare/fairy-vs-finish-dishwashing): 52% against 42.4% Share of Search. - [Finish vs Earth Choice: compare search popularity](/demand/global-en/compare/earth-choice-vs-finish-dishwashing): 52% against 5.6% Share of Search. - [Fairy vs Earth Choice: compare search popularity](/demand/global-en/compare/earth-choice-vs-fairy): 42.4% against 5.6% Share of Search. ## How did search popularity change for dishwashing brands worldwide in September 2026? - In September 2026, Finish gained estimated Share of Search among dishwashing brands worldwide, from 51.4% to 52%. - In September 2026, Earth Choice lost estimated Share of Search among dishwashing brands worldwide, from 6.7% to 5.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Finish | 52% | 22.2K | 0.0% | Reckitt | | 2 | Fairy | 42.4% | 18.1K | 0.0% | Procter & Gamble | | 3 | Earth Choice | 5.6% | 2.4K | -17.2% | Earth Choice | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Finish | 27.1K | 56.9% | 1 | | Oct 2025 | Fairy | 18.1K | 38% | 2 | | Oct 2025 | Earth Choice | 2.4K | 5% | 3 | | Nov 2025 | Finish | 27.1K | 60.5% | 1 | | Nov 2025 | Fairy | 14.8K | 33% | 2 | | Nov 2025 | Earth Choice | 2.9K | 6.5% | 3 | | Dec 2025 | Finish | 27.1K | 61.2% | 1 | | Dec 2025 | Fairy | 14.8K | 33.4% | 2 | | Dec 2025 | Earth Choice | 2.4K | 5.4% | 3 | | Jan 2026 | Finish | 27.1K | 56.3% | 1 | | Jan 2026 | Fairy | 18.1K | 37.6% | 2 | | Jan 2026 | Earth Choice | 2.9K | 6% | 3 | | Feb 2026 | Finish | 27.1K | 61.2% | 1 | | Feb 2026 | Fairy | 14.8K | 33.4% | 2 | | Feb 2026 | Earth Choice | 2.4K | 5.4% | 3 | | Mar 2026 | Finish | 27.1K | 56.3% | 1 | | Mar 2026 | Fairy | 18.1K | 37.6% | 2 | | Mar 2026 | Earth Choice | 2.9K | 6% | 3 | | Apr 2026 | Finish | 22.2K | 55.6% | 1 | | Apr 2026 | Fairy | 14.8K | 37.1% | 2 | | Apr 2026 | Earth Choice | 2.9K | 7.3% | 3 | | May 2026 | Finish | 22.2K | 55.6% | 1 | | May 2026 | Fairy | 14.8K | 37.1% | 2 | | May 2026 | Earth Choice | 2.9K | 7.3% | 3 | | Jun 2026 | Finish | 22.2K | 55.6% | 1 | | Jun 2026 | Fairy | 14.8K | 37.1% | 2 | | Jun 2026 | Earth Choice | 2.9K | 7.3% | 3 | | Jul 2026 | Finish | 22.2K | 55.6% | 1 | | Jul 2026 | Fairy | 14.8K | 37.1% | 2 | | Jul 2026 | Earth Choice | 2.9K | 7.3% | 3 | | Aug 2026 | Finish | 22.2K | 51.4% | 1 | | Aug 2026 | Fairy | 18.1K | 41.9% | 2 | | Aug 2026 | Earth Choice | 2.9K | 6.7% | 3 | | Sep 2026 | Finish | 22.2K | 52% | 1 | | Sep 2026 | Fairy | 18.1K | 42.4% | 2 | | Sep 2026 | Earth Choice | 2.4K | 5.6% | 3 | ## What is being compared - **Earth Choice**: Measured on the search term “earth choice”. - **Fairy**: Measured on the search term “fairy liquid”. - **Finish**: Measured on the search term “finish quantum”. - [Earth Choice](/demand/global-en/brands/earth-choice) - [Fairy](/demand/global-en/brands/fairy) - [Finish](/demand/global-en/brands/finish-dishwashing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dishwashing brands worldwide? In September 2026, Finish was the most searched among dishwashing brands worldwide, with an estimated 22.2K branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Dishwashing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dishwasher-detergent-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dishwasher-detergent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.