--- title: "Fisher & Paykel vs KitchenAid: Which is searched more?" description: "Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dishwasher-brands/compare/fisher-and-paykel-vs-kitchenaid" publisher: "Brandwave" --- # Fisher & Paykel vs KitchenAid: Which is searched more? Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and KitchenAid - **Competitive set**: Dishwasher brands - **Market**: Global - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 1.5% - **KitchenAid Share of Search**: 48.3% ## Is Fisher & Paykel or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Fisher & Paykel among dishwasher brands worldwide. KitchenAid had about 884,000 branded searches, while Fisher & Paykel had 27,100. KitchenAid made up 48.3% of all dishwasher brand searches we track, and Fisher & Paykel accounted for 1.5%. - KitchenAid was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands worldwide moved from 54.2% to 48.3%, and its estimated monthly branded searches moved from 1.3M to 884K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Fisher & Paykel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | KitchenAid | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | GE Profile | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "Which dishwasher brand should I buy?": 1. Bosch, 2. KitchenAid, 3. Miele - Asked ChatGPT "What are the best dishwasher brands?": 1. Bosch, 2. Miele, 3. KitchenAid, 4. LG, 5. GE Profile - Asked ChatGPT "What's the best dishwasher brand for a family kitchen?": 1. Bosch, 2. KitchenAid, 3. Miele, 4. GE Profile - Searched Google, AI Overview "dishwasher brands": 1. Bosch, 2. Miele, 3. KitchenAid, 4. LG, 5. GE Profile, 6. Samsung - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. KitchenAid Not named in any answer: Haier and Fisher & Paykel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dishwasher brands worldwide in September 2026? - In September 2026, KitchenAid gained share of searches among dishwasher brands worldwide, from 45.6% to 48.3%. - Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 1.4% | 6 | 1.3M | 54.2% | 1 | | Nov 2025 | 33.1K | 1% | 6 | 2M | 62.5% | 1 | | Dec 2025 | 27.1K | 0.83% | 6 | 2M | 60% | 1 | | Jan 2026 | 33.1K | 1.3% | 6 | 1.3M | 52.5% | 1 | | Feb 2026 | 27.1K | 1.3% | 6 | 1.1M | 51.2% | 1 | | Mar 2026 | 33.1K | 1.5% | 6 | 1.1M | 48.6% | 1 | | Apr 2026 | 27.1K | 1.2% | 6 | 1.1M | 47.3% | 1 | | May 2026 | 27.1K | 1.3% | 6 | 884K | 42.8% | 1 | | Jun 2026 | 27.1K | 1.3% | 6 | 873K | 42.5% | 1 | | Jul 2026 | 27.1K | 1.4% | 6 | 873K | 44% | 1 | | Aug 2026 | 27.1K | 1.4% | 6 | 884K | 45.6% | 1 | | Sep 2026 | 27.1K | 1.5% | 6 | 884K | 48.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search term “fisher paykel”. - **KitchenAid**: Measured on the search terms “kitchenaid” and “kitchenaid artisan”, summed into one figure. - [Fisher & Paykel profile](/demand/global-en/brands/fisher-and-paykel) - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [All dishwasher brands worldwide](/demand/global-en/categories/dishwasher-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Fisher & Paykel among dishwasher brands worldwide. KitchenAid had about 884,000 branded searches, while Fisher & Paykel had 27,100. KitchenAid made up 48.3% of all dishwasher brand searches we track, and Fisher & Paykel accounted for 1.5%. ## Cite this page Brandwave. "Fisher & Paykel vs KitchenAid: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dishwasher-brands/compare/fisher-and-paykel-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dishwasher-brands/compare/fisher-and-paykel-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.