---
title: "Dish powder brands: Which are searched most?"
description: "Compare the dish powder brands people buy. Share of Search among Blueland, Finish, Seventh Generation, Cascade and Ajax, the dish powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dish-powder-brands"
publisher: "Brandwave"
---

# Dish powder brands: Which are searched most?

Compare the dish powder brands people buy. Share of Search among Blueland, Finish, Seventh Generation, Cascade and Ajax, the dish powder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dish powder brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Blueland, 48.2%

## Which brand is most popular in search among dish powder brands worldwide?

- In September 2026, Blueland was the most searched among dish powder brands worldwide, with an estimated 49.5K branded searches and 48.2% estimated Share of Search within this set.
- Finish is in 2nd place, 26.6 percentage points behind at 21.6% Share of Search.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish powder brands worldwide increased from 45.6% to 48.2%.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide increased from 20.4% to 21.6%.
- Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide increased from 16.7% to 17.6%.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dish powder brands worldwide decreased from 17.3% to 12.5%.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish powder brands worldwide peaked at 56.1% in April 2026 and was lowest at 45.6% in October 2025.
- Across the 12 months ending September 2026, Finish’s estimated Share of Search among dish powder brands worldwide peaked at 21.9% in February 2026 and was lowest at 16.8% in April 2026.
- Across the 12 months ending September 2026, Seventh Generation’s estimated Share of Search among dish powder brands worldwide peaked at 19% in May 2026 and was lowest at 14.3% in December 2025.
- Across the 12 months ending September 2026, Cascade’s estimated Share of Search among dish powder brands worldwide peaked at 19% in January 2026 and was lowest at 10.1% in May 2026.
- Across the 12 months ending September 2026, Seventh Generation rose from 4th to 3rd among dish powder brands worldwide.
- Across the 12 months ending September 2026, Cascade fell from 3rd to 4th among dish powder brands worldwide.
- Across the 12 months ending September 2026, Ajax held steady: its estimated Share of Search among dish powder brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Blueland vs Finish: compare search popularity](/demand/global-en/compare/blueland-vs-finish-dishwashing): 48.2% against 21.6% Share of Search.
- [Blueland vs Seventh Generation: compare search popularity](/demand/global-en/compare/blueland-vs-seventh-generation): 48.2% against 17.6% Share of Search.
- [Blueland vs Cascade: compare search popularity](/demand/global-en/compare/blueland-vs-cascade): 48.2% against 12.5% Share of Search.
- [Finish vs Seventh Generation: compare search popularity](/demand/global-en/compare/finish-dishwashing-vs-seventh-generation): 21.6% against 17.6% Share of Search.
- [Finish vs Cascade: compare search popularity](/demand/global-en/compare/cascade-vs-finish-dishwashing): 21.6% against 12.5% Share of Search.
- [Seventh Generation vs Cascade: compare search popularity](/demand/global-en/compare/cascade-vs-seventh-generation): 17.6% against 12.5% Share of Search.

## How did search popularity change for dish powder brands worldwide in September 2026?

- In September 2026, Finish gained estimated Share of Search among dish powder brands worldwide, from 19% to 21.6%.
- In September 2026, Seventh Generation gained estimated Share of Search among dish powder brands worldwide, from 15.5% to 17.6%.
- In September 2026, Blueland lost estimated Share of Search among dish powder brands worldwide, from 51.7% to 48.2%.
- In September 2026, Cascade lost estimated Share of Search among dish powder brands worldwide, from 13.9% to 12.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Blueland | 48.2% | 49.5K | -18.2% | Blueland |
| 2 | Finish | 21.6% | 22.2K | 0.0% | Reckitt |
| 3 | Seventh Generation | 17.6% | 18.1K | 0.0% | Seventh Generation |
| 4 | Cascade | 12.5% | 12.8K | -21.3% | Cascade |
| 5 | Ajax | <0.01% | 10 | 0.0% | Colgate-Palmolive |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blueland | 60.5K | 45.6% | 1 |
| Oct 2025 | Finish | 27.1K | 20.4% | 2 |
| Oct 2025 | Cascade | 22.9K | 17.3% | 3 |
| Oct 2025 | Seventh Generation | 22.2K | 16.7% | 4 |
| Oct 2025 | Ajax | 10 | <0.01% | 5 |
| Nov 2025 | Blueland | 74K | 50.6% | 1 |
| Nov 2025 | Finish | 27.1K | 18.5% | 2 |
| Nov 2025 | Cascade | 23K | 15.7% | 3 |
| Nov 2025 | Seventh Generation | 22.2K | 15.2% | 4 |
| Nov 2025 | Ajax | 10 | <0.01% | 5 |
| Dec 2025 | Blueland | 60.5K | 47.9% | 1 |
| Dec 2025 | Finish | 27.1K | 21.5% | 2 |
| Dec 2025 | Cascade | 20.5K | 16.2% | 3 |
| Dec 2025 | Seventh Generation | 18.1K | 14.3% | 4 |
| Dec 2025 | Ajax | 10 | <0.01% | 5 |
| Jan 2026 | Blueland | 74K | 46.7% | 1 |
| Jan 2026 | Cascade | 30.1K | 19% | 2 |
| Jan 2026 | Finish | 27.1K | 17.1% | 3 |
| Jan 2026 | Seventh Generation | 27.1K | 17.1% | 4 |
| Jan 2026 | Ajax | 10 | <0.01% | 5 |
| Feb 2026 | Blueland | 60.5K | 48.9% | 1 |
| Feb 2026 | Finish | 27.1K | 21.9% | 2 |
| Feb 2026 | Seventh Generation | 18.1K | 14.6% | 3 |
| Feb 2026 | Cascade | 17.9K | 14.5% | 4 |
| Feb 2026 | Ajax | 10 | <0.01% | 5 |
| Mar 2026 | Blueland | 74K | 53.1% | 1 |
| Mar 2026 | Finish | 27.1K | 19.5% | 2 |
| Mar 2026 | Seventh Generation | 22.2K | 15.9% | 3 |
| Mar 2026 | Cascade | 16K | 11.5% | 4 |
| Mar 2026 | Ajax | 20 | 0.01% | 5 |
| Apr 2026 | Blueland | 74K | 56.1% | 1 |
| Apr 2026 | Finish | 22.2K | 16.8% | 2 |
| Apr 2026 | Seventh Generation | 22.2K | 16.8% | 3 |
| Apr 2026 | Cascade | 13.5K | 10.2% | 4 |
| Apr 2026 | Ajax | 10 | <0.01% | 5 |
| May 2026 | Blueland | 60.5K | 51.8% | 1 |
| May 2026 | Finish | 22.2K | 19% | 2 |
| May 2026 | Seventh Generation | 22.2K | 19% | 3 |
| May 2026 | Cascade | 11.8K | 10.1% | 4 |
| May 2026 | Ajax | 10 | <0.01% | 5 |
| Jun 2026 | Blueland | 60.5K | 53.7% | 1 |
| Jun 2026 | Finish | 22.2K | 19.7% | 2 |
| Jun 2026 | Seventh Generation | 18.1K | 16.1% | 3 |
| Jun 2026 | Cascade | 11.8K | 10.5% | 4 |
| Jun 2026 | Ajax | 20 | 0.02% | 5 |
| Jul 2026 | Blueland | 60.5K | 52.6% | 1 |
| Jul 2026 | Finish | 22.2K | 19.3% | 2 |
| Jul 2026 | Seventh Generation | 18.1K | 15.7% | 3 |
| Jul 2026 | Cascade | 14.3K | 12.4% | 4 |
| Jul 2026 | Ajax | 20 | 0.02% | 5 |
| Aug 2026 | Blueland | 60.5K | 51.7% | 1 |
| Aug 2026 | Finish | 22.2K | 19% | 2 |
| Aug 2026 | Seventh Generation | 18.1K | 15.5% | 3 |
| Aug 2026 | Cascade | 16.3K | 13.9% | 4 |
| Aug 2026 | Ajax | 10 | <0.01% | 5 |
| Sep 2026 | Blueland | 49.5K | 48.2% | 1 |
| Sep 2026 | Finish | 22.2K | 21.6% | 2 |
| Sep 2026 | Seventh Generation | 18.1K | 17.6% | 3 |
| Sep 2026 | Cascade | 12.8K | 12.5% | 4 |
| Sep 2026 | Ajax | 10 | <0.01% | 5 |

## What is being compared

- **Ajax**: Measured on the search term “ajax dish powder”.
- **Blueland**: Measured on the search term “blueland”.
- **Cascade**: Measured on the search terms “cascade dishwasher”, “cascade dishwasher powder”, “cascade dishwashing detergent” and “cascade pod”, summed into one figure.
- **Finish**: Measured on the search term “finish quantum”.
- **Seventh Generation**: Measured on the search term “seventh generation”.

- [Ajax](/demand/global-en/brands/ajax)
- [Blueland](/demand/global-en/brands/blueland)
- [Cascade](/demand/global-en/brands/cascade)
- [Finish](/demand/global-en/brands/finish-dishwashing)
- [Seventh Generation](/demand/global-en/brands/seventh-generation)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dish powder brands worldwide?

In September 2026, Blueland was the most searched among dish powder brands worldwide, with an estimated 49.5K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dish powder brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/dish-powder-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dish-powder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.