--- title: "Joseph Joseph vs OXO: Which is searched more?" description: "Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dish drainer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/dish-drainer-brands/compare/joseph-joseph-vs-oxo" publisher: "Brandwave" --- # Joseph Joseph vs OXO: Which is searched more? Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dish drainer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and OXO - **Competitive set**: Dish drainer brands - **Market**: Global - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 34.5% - **OXO Share of Search**: 34.5% ## Is Joseph Joseph or OXO more popular in search? - In September 2026, Joseph Joseph and OXO were level in searches among dish drainer brands worldwide, with an estimated 110K branded searches each, at 34.5% of the total each. - Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among dish drainer brands worldwide moved from 35.5% to 34.5%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, OXO’s share of searches among dish drainer brands worldwide moved from 35.5% to 34.5%, and its estimated monthly branded searches moved from 135K to 110K. ## Top dish drainer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Joseph Joseph in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simplehuman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Joseph Joseph | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rubbermaid | 4th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dish drainer brands - Asked ChatGPT "Which dish drainer brand should I buy?": 1. Simplehuman, 2. Joseph Joseph, 3. OXO - Asked ChatGPT "What are the best dish drainer brands?": 1. OXO, 2. Simplehuman, 3. Joseph Joseph - Asked ChatGPT "What's the best dish drainer brand for a kitchen sink?": 1. Simplehuman, 2. OXO, 3. Joseph Joseph - Searched Google, AI Overview "best dish drainer": 1. Simplehuman, 2. Joseph Joseph, 3. Rubbermaid - Searched Google, AI Overview "dish drainer for sink": 1. Rubbermaid, 2. Simplehuman Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dish drainer brands worldwide in September 2026? - In September 2026, OXO gained share of searches among dish drainer brands worldwide, from 29% to 34.5%. - In September 2026, Joseph Joseph lost share of searches among dish drainer brands worldwide, from 35.6% to 34.5%. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 35.5% | 1 | 135K | 35.5% | 2 | | Nov 2025 | 165K | 36.6% | 1 | 165K | 36.6% | 2 | | Dec 2025 | 165K | 38% | 1 | 135K | 31.1% | 2 | | Jan 2026 | 165K | 38% | 1 | 135K | 31.1% | 2 | | Feb 2026 | 135K | 38% | 1 | 110K | 31% | 2 | | Mar 2026 | 135K | 36.9% | 1 | 110K | 30.1% | 2 | | Apr 2026 | 135K | 36.9% | 1 | 110K | 30.1% | 2 | | May 2026 | 110K | 32.3% | 1 | 110K | 32.3% | 2 | | Jun 2026 | 110K | 34.5% | 1 | 110K | 34.5% | 2 | | Jul 2026 | 110K | 33.3% | 1 | 110K | 33.3% | 2 | | Aug 2026 | 135K | 35.6% | 1 | 110K | 29% | 2 | | Sep 2026 | 110K | 34.5% | 1 | 110K | 34.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **OXO**: Measured on the search term “oxo”. - [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph) - [OXO profile](/demand/global-en/brands/oxo) - [All dish drainer brands worldwide](/demand/global-en/categories/dish-drainer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or OXO more popular in search? In September 2026, Joseph Joseph and OXO were level in searches among dish drainer brands worldwide, with an estimated 110K branded searches each, at 34.5% of the total each. ## Cite this page Brandwave. "Joseph Joseph vs OXO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/dish-drainer-brands/compare/joseph-joseph-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dish-drainer-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.