--- title: "Case IH vs Mahindra: Which is searched more?" description: "Is Case IH or Mahindra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/disc-harrow-brands/compare/case-ih-vs-mahindra" publisher: "Brandwave" --- # Case IH vs Mahindra: Which is searched more? Is Case IH or Mahindra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Disc harrow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Case IH and Mahindra - **Competitive set**: Disc harrow brands - **Market**: Global - **Month measured**: Sep 2026 - **Case IH Share of Search**: 3.1% - **Mahindra Share of Search**: 31.8% ## Is Case IH or Mahindra more popular in search? - In September 2026, Mahindra had more branded searches than Case IH among disc harrow brands worldwide. Mahindra had about 673,000 branded searches, while Case IH had 65,900. Mahindra made up 31.8% of all disc harrow brand searches we track, and Case IH accounted for 3.1%. - Mahindra was ahead of Case IH in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Case IH’s share of searches among disc harrow brands worldwide moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 97.1K to 65.9K. - Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands worldwide moved from 34.6% to 31.8%, and its estimated monthly branded searches moved from 823K to 673K. ## Top disc harrow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Case IH was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mahindra did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Deere | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Landoll | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Case IH | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tufline | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about disc harrow brands - Asked ChatGPT "Which disc harrow brand should I buy?": 1. Tufline, 2. Kubota, 3. John Deere - Asked ChatGPT "What are the best disc harrow brands?": 1. Landoll, 2. John Deere, 3. Case IH - Asked ChatGPT "What's the best disc harrow brand for a farm?": 1. John Deere, 2. Case IH, 3. Landoll, 4. Tufline - Searched Google, AI Overview "disc harrow for sale": 1. John Deere, 2. Case IH, 3. Landoll - Searched Google, AI Overview "tractor disc harrow": named none of the brands we track Not named in any answer: Mahindra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for disc harrow brands worldwide in September 2026? - Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026. - Estimated monthly branded searches for Mahindra worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. ## Month by month | Month | Case IH estimated searches | Case IH Share of Search | Case IH rank | Mahindra estimated searches | Mahindra Share of Search | Mahindra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 97.1K | 4.1% | 4 | 823K | 34.6% | 2 | | Nov 2025 | 117K | 5% | 4 | 823K | 35.5% | 2 | | Dec 2025 | 98.6K | 4.6% | 4 | 673K | 31.4% | 2 | | Jan 2026 | 82.1K | 3.6% | 4 | 823K | 36.1% | 2 | | Feb 2026 | 82.1K | 3.9% | 4 | 673K | 31.6% | 2 | | Mar 2026 | 82.1K | 3.7% | 4 | 673K | 30.4% | 2 | | Apr 2026 | 82.1K | 3.9% | 4 | 550K | 26.3% | 2 | | May 2026 | 83.9K | 3.8% | 4 | 673K | 30.4% | 2 | | Jun 2026 | 72.6K | 3.5% | 4 | 550K | 26.4% | 2 | | Jul 2026 | 70.4K | 3.3% | 4 | 673K | 31.7% | 2 | | Aug 2026 | 70.4K | 3.3% | 4 | 673K | 31.7% | 2 | | Sep 2026 | 65.9K | 3.1% | 4 | 673K | 31.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Case IH’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Case IH**: Measured on the search terms “case ih tractors” and “caseih”, summed into one figure. - **Mahindra**: Measured on the search term “mahindra”. - [Case IH profile](/demand/global-en/brands/case-ih) - [Mahindra profile](/demand/global-en/brands/mahindra) - [All disc harrow brands worldwide](/demand/global-en/categories/disc-harrow-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Case IH or Mahindra more popular in search? In September 2026, Mahindra had more branded searches than Case IH among disc harrow brands worldwide. Mahindra had about 673,000 branded searches, while Case IH had 65,900. Mahindra made up 31.8% of all disc harrow brand searches we track, and Case IH accounted for 3.1%. ## Cite this page Brandwave. "Case IH vs Mahindra: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/disc-harrow-brands/compare/case-ih-vs-mahindra This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/disc-harrow-brands/compare/case-ih-vs-mahindra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.