--- title: "Disc harrow brands: Which are searched most?" description: "Compare the disc harrow brands people buy. Share of Search among John Deere, Mahindra, Kubota and Frontier, the disc harrow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/disc-harrow-brands" publisher: "Brandwave" --- # Disc harrow brands: Which are searched most? Compare the disc harrow brands people buy. Share of Search among John Deere, Mahindra, Kubota and Frontier, the disc harrow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Disc harrow brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: John Deere, 49% ## Which brand is most popular in search among disc harrow brands worldwide? - In September 2026, John Deere was the most searched among disc harrow brands worldwide, with an estimated 1M branded searches and 49% estimated Share of Search within this set. - Mahindra is in 2nd place, 16 percentage points behind at 33% Share of Search. - Across the 12 months ending September 2026, John Deere’s estimated Share of Search among disc harrow brands worldwide increased from 44% to 49%. - Across the 12 months ending September 2026, Mahindra’s estimated Share of Search among disc harrow brands worldwide decreased from 36.2% to 33%. - Across the 12 months ending September 2026, Kubota’s estimated Share of Search among disc harrow brands worldwide decreased from 19.8% to 18%. - Across the 12 months ending September 2026, John Deere’s estimated Share of Search among disc harrow brands worldwide peaked at 50% in June 2026 and was lowest at 44% in October 2025. - Across the 12 months ending September 2026, Mahindra’s estimated Share of Search among disc harrow brands worldwide peaked at 37.6% in November 2025 and was lowest at 27.5% in April 2026. - Across the 12 months ending September 2026, Kubota’s estimated Share of Search among disc harrow brands worldwide peaked at 22.5% in June 2026 and was lowest at 16.8% in January 2026. - Across the 12 months ending September 2026, Frontier held steady: its estimated Share of Search among disc harrow brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [John Deere vs Mahindra: compare search popularity](/demand/global-en/compare/john-deere-vs-mahindra): 49% against 33% Share of Search. - [John Deere vs Kubota: compare search popularity](/demand/global-en/compare/john-deere-vs-kubota): 49% against 18% Share of Search. - [Mahindra vs Kubota: compare search popularity](/demand/global-en/compare/kubota-vs-mahindra): 33% against 18% Share of Search. ## How did search popularity change for disc harrow brands worldwide in September 2026? - Estimated monthly branded searches for Frontier worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026. - Estimated monthly branded searches for Mahindra worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for Kubota worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | John Deere | 49% | 1M | 0.0% | John Deere | | 2 | Mahindra | 33% | 673K | 0.0% | Mahindra | | 3 | Kubota | 18% | 368K | 0.0% | Kubota | | 4 | Frontier | <0.01% | 170 | 0.0% | Frontier | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | John Deere | 1M | 44% | 1 | | Oct 2025 | Mahindra | 823K | 36.2% | 2 | | Oct 2025 | Kubota | 450K | 19.8% | 3 | | Oct 2025 | Frontier | 140 | <0.01% | 4 | | Nov 2025 | John Deere | 1M | 45.6% | 1 | | Nov 2025 | Mahindra | 823K | 37.6% | 2 | | Nov 2025 | Kubota | 368K | 16.8% | 3 | | Nov 2025 | Frontier | 90 | <0.01% | 4 | | Dec 2025 | John Deere | 1M | 49% | 1 | | Dec 2025 | Mahindra | 673K | 33% | 2 | | Dec 2025 | Kubota | 368K | 18% | 3 | | Dec 2025 | Frontier | 110 | <0.01% | 4 | | Jan 2026 | John Deere | 1M | 45.6% | 1 | | Jan 2026 | Mahindra | 823K | 37.6% | 2 | | Jan 2026 | Kubota | 368K | 16.8% | 3 | | Jan 2026 | Frontier | 110 | <0.01% | 4 | | Feb 2026 | John Deere | 1M | 49% | 1 | | Feb 2026 | Mahindra | 673K | 33% | 2 | | Feb 2026 | Kubota | 368K | 18% | 3 | | Feb 2026 | Frontier | 140 | <0.01% | 4 | | Mar 2026 | John Deere | 1M | 47.1% | 1 | | Mar 2026 | Mahindra | 673K | 31.7% | 2 | | Mar 2026 | Kubota | 450K | 21.2% | 3 | | Mar 2026 | Frontier | 210 | <0.01% | 4 | | Apr 2026 | John Deere | 1M | 50% | 1 | | Apr 2026 | Mahindra | 550K | 27.5% | 2 | | Apr 2026 | Kubota | 450K | 22.5% | 3 | | Apr 2026 | Frontier | 170 | <0.01% | 4 | | May 2026 | John Deere | 1M | 47.1% | 1 | | May 2026 | Mahindra | 673K | 31.7% | 2 | | May 2026 | Kubota | 450K | 21.2% | 3 | | May 2026 | Frontier | 170 | <0.01% | 4 | | Jun 2026 | John Deere | 1M | 50% | 1 | | Jun 2026 | Mahindra | 550K | 27.5% | 2 | | Jun 2026 | Kubota | 450K | 22.5% | 3 | | Jun 2026 | Frontier | 140 | <0.01% | 4 | | Jul 2026 | John Deere | 1M | 49% | 1 | | Jul 2026 | Mahindra | 673K | 33% | 2 | | Jul 2026 | Kubota | 368K | 18% | 3 | | Jul 2026 | Frontier | 140 | <0.01% | 4 | | Aug 2026 | John Deere | 1M | 49% | 1 | | Aug 2026 | Mahindra | 673K | 33% | 2 | | Aug 2026 | Kubota | 368K | 18% | 3 | | Aug 2026 | Frontier | 170 | <0.01% | 4 | | Sep 2026 | John Deere | 1M | 49% | 1 | | Sep 2026 | Mahindra | 673K | 33% | 2 | | Sep 2026 | Kubota | 368K | 18% | 3 | | Sep 2026 | Frontier | 170 | <0.01% | 4 | ## What is being compared - **Frontier**: Measured on the search term “frontier disc harrow”. - **John Deere**: Measured on the search term “john deere”. - **Kubota**: Measured on the search term “kubota”. - **Mahindra**: Measured on the search term “mahindra”. - [Frontier](/demand/global-en/brands/frontier) - [John Deere](/demand/global-en/brands/john-deere) - [Kubota](/demand/global-en/brands/kubota) - [Mahindra](/demand/global-en/brands/mahindra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among disc harrow brands worldwide? In September 2026, John Deere was the most searched among disc harrow brands worldwide, with an estimated 1M branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Disc harrow brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/disc-harrow-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/disc-harrow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.