--- title: "Disaster recovery platforms: Which brands are most popular in search?" description: "Compare the platforms that recover systems after failure. Share of Search among Rubrik, Veeam, Cohesity, Datto and Zerto, the disaster recovery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/disaster-recovery-platforms" publisher: "Brandwave" --- # Disaster recovery platforms: Which brands are most popular in search? Compare the platforms that recover systems after failure. Share of Search among Rubrik, Veeam, Cohesity, Datto and Zerto, the disaster recovery platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Disaster recovery platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rubrik, 38.7% ## Which brand is most popular in search among disaster recovery platforms worldwide? - In August 2026, Rubrik was the most searched among disaster recovery platforms worldwide, with an estimated 90.5K branded searches and 38.7% estimated Share of Search within this set. - Veeam is in 2nd place, 7.1 percentage points behind at 31.7% Share of Search. - Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide increased from 32.8% to 38.7%. - Across the 11 months ending August 2026, Veeam’s estimated Share of Search among disaster recovery platforms worldwide decreased from 39.8% to 31.7%. - Across the 11 months ending August 2026, Cohesity’s estimated Share of Search among disaster recovery platforms worldwide increased from 14.7% to 17.3%. - Across the 11 months ending August 2026, Rubrik’s estimated Share of Search among disaster recovery platforms worldwide peaked at 38.7% in August 2026 and was lowest at 32.7% in December 2025. - Across the 11 months ending August 2026, Veeam’s estimated Share of Search among disaster recovery platforms worldwide peaked at 40% in December 2025 and was lowest at 31.7% in August 2026. - Across the 11 months ending August 2026, Cohesity’s estimated Share of Search among disaster recovery platforms worldwide peaked at 17.3% in August 2026 and was lowest at 13.5% in January 2026. - Across the 11 months ending August 2026, Datto’s estimated Share of Search among disaster recovery platforms worldwide peaked at 10.6% in July 2026 and was lowest at 8.8% in November 2025. - Across the 11 months ending August 2026, Rubrik rose from 2nd to 1st among disaster recovery platforms worldwide. - Across the 11 months ending August 2026, Veeam fell from 1st to 2nd among disaster recovery platforms worldwide. - Across the 11 months ending August 2026, Datto and Zerto held steady: their estimated Share of Search among disaster recovery platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rubrik vs Veeam: compare search popularity](/demand/global-en/compare/rubrik-vs-veeam): 38.7% against 31.7% Share of Search. - [Rubrik vs Cohesity: compare search popularity](/demand/global-en/compare/cohesity-vs-rubrik): 38.7% against 17.3% Share of Search. - [Rubrik vs Datto: compare search popularity](/demand/global-en/compare/datto-vs-rubrik): 38.7% against 9.5% Share of Search. - [Rubrik vs Zerto: compare search popularity](/demand/global-en/compare/rubrik-vs-zerto): 38.7% against 2.8% Share of Search. - [Veeam vs Cohesity: compare search popularity](/demand/global-en/compare/cohesity-vs-veeam): 31.7% against 17.3% Share of Search. - [Veeam vs Datto: compare search popularity](/demand/global-en/compare/datto-vs-veeam): 31.7% against 9.5% Share of Search. - [Veeam vs Zerto: compare search popularity](/demand/global-en/compare/veeam-vs-zerto): 31.7% against 2.8% Share of Search. - [Cohesity vs Datto: compare search popularity](/demand/global-en/compare/cohesity-vs-datto): 17.3% against 9.5% Share of Search. - [Cohesity vs Zerto: compare search popularity](/demand/global-en/compare/cohesity-vs-zerto): 17.3% against 2.8% Share of Search. - [Datto vs Zerto: compare search popularity](/demand/global-en/compare/datto-vs-zerto): 9.5% against 2.8% Share of Search. ## How did search popularity change for disaster recovery platforms worldwide in August 2026? - In August 2026, Rubrik gained estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 38.7%. - In August 2026, Cohesity gained estimated Share of Search among disaster recovery platforms worldwide, from 15.8% to 17.3%. - In August 2026, Veeam lost estimated Share of Search among disaster recovery platforms worldwide, from 35.3% to 31.7%. - In August 2026, Datto lost estimated Share of Search among disaster recovery platforms worldwide, from 10.6% to 9.5%. - Estimated monthly branded searches for Zerto worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rubrik | 38.7% | 90.5K | +22.3% | Rubrik | | 2 | Veeam | 31.7% | 74K | 0.0% | Veeam | | 3 | Cohesity | 17.3% | 40.5K | +22.4% | Cohesity | | 4 | Datto | 9.5% | 22.2K | 0.0% | Datto | | 5 | Zerto | 2.8% | 6.6K | 0.0% | Zerto | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Veeam | 110K | 39.8% | 1 | | Oct 2025 | Rubrik | 90.5K | 32.8% | 2 | | Oct 2025 | Cohesity | 40.5K | 14.7% | 3 | | Oct 2025 | Datto | 27.1K | 9.8% | 4 | | Oct 2025 | Zerto | 8.1K | 2.9% | 5 | | Nov 2025 | Rubrik | 90.5K | 35.9% | 1 | | Nov 2025 | Veeam | 90.5K | 35.9% | 2 | | Nov 2025 | Cohesity | 40.5K | 16.1% | 3 | | Nov 2025 | Datto | 22.2K | 8.8% | 4 | | Nov 2025 | Zerto | 8.1K | 3.2% | 5 | | Dec 2025 | Veeam | 90.5K | 40% | 1 | | Dec 2025 | Rubrik | 74K | 32.7% | 2 | | Dec 2025 | Cohesity | 33.1K | 14.6% | 3 | | Dec 2025 | Datto | 22.2K | 9.8% | 4 | | Dec 2025 | Zerto | 6.6K | 2.9% | 5 | | Jan 2026 | Rubrik | 90.5K | 37% | 1 | | Jan 2026 | Veeam | 90.5K | 37% | 2 | | Jan 2026 | Cohesity | 33.1K | 13.5% | 3 | | Jan 2026 | Datto | 22.2K | 9.1% | 4 | | Jan 2026 | Zerto | 8.1K | 3.3% | 5 | | Feb 2026 | Rubrik | 90.5K | 37% | 1 | | Feb 2026 | Veeam | 90.5K | 37% | 2 | | Feb 2026 | Cohesity | 33.1K | 13.5% | 3 | | Feb 2026 | Datto | 22.2K | 9.1% | 4 | | Feb 2026 | Zerto | 8.1K | 3.3% | 5 | | Mar 2026 | Veeam | 110K | 39.8% | 1 | | Mar 2026 | Rubrik | 90.5K | 32.8% | 2 | | Mar 2026 | Cohesity | 40.5K | 14.7% | 3 | | Mar 2026 | Datto | 27.1K | 9.8% | 4 | | Mar 2026 | Zerto | 8.1K | 2.9% | 5 | | Apr 2026 | Rubrik | 90.5K | 36.2% | 1 | | Apr 2026 | Veeam | 90.5K | 36.2% | 2 | | Apr 2026 | Cohesity | 40.5K | 16.2% | 3 | | Apr 2026 | Datto | 22.2K | 8.9% | 4 | | Apr 2026 | Zerto | 6.6K | 2.6% | 5 | | May 2026 | Rubrik | 90.5K | 37.3% | 1 | | May 2026 | Veeam | 90.5K | 37.3% | 2 | | May 2026 | Cohesity | 33.1K | 13.6% | 3 | | May 2026 | Datto | 22.2K | 9.1% | 4 | | May 2026 | Zerto | 6.6K | 2.7% | 5 | | Jun 2026 | Rubrik | 90.5K | 37% | 1 | | Jun 2026 | Veeam | 90.5K | 37% | 2 | | Jun 2026 | Cohesity | 33.1K | 13.5% | 3 | | Jun 2026 | Datto | 22.2K | 9.1% | 4 | | Jun 2026 | Zerto | 8.1K | 3.3% | 5 | | Jul 2026 | Rubrik | 74K | 35.3% | 1 | | Jul 2026 | Veeam | 74K | 35.3% | 2 | | Jul 2026 | Cohesity | 33.1K | 15.8% | 3 | | Jul 2026 | Datto | 22.2K | 10.6% | 4 | | Jul 2026 | Zerto | 6.6K | 3.1% | 5 | | Aug 2026 | Rubrik | 90.5K | 38.7% | 1 | | Aug 2026 | Veeam | 74K | 31.7% | 2 | | Aug 2026 | Cohesity | 40.5K | 17.3% | 3 | | Aug 2026 | Datto | 22.2K | 9.5% | 4 | | Aug 2026 | Zerto | 6.6K | 2.8% | 5 | | Sep 2026 | Cohesity | — | — | — | | Sep 2026 | Datto | — | — | — | | Sep 2026 | Rubrik | — | — | — | | Sep 2026 | Veeam | — | — | — | | Sep 2026 | Zerto | — | — | — | ## What is being compared - **Cohesity**: Measured on the search term “cohesity”. - **Datto**: Measured on the search term “datto”. - **Rubrik**: Measured on the search term “rubrik”. - **Veeam**: Measured on the search term “veeam”. - **Zerto**: Measured on the search term “zerto”. - [Cohesity](/demand/global-en/brands/cohesity) - [Datto](/demand/global-en/brands/datto) - [Rubrik](/demand/global-en/brands/rubrik) - [Veeam](/demand/global-en/brands/veeam) - [Zerto](/demand/global-en/brands/zerto) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among disaster recovery platforms worldwide? In August 2026, Rubrik was the most searched among disaster recovery platforms worldwide, with an estimated 90.5K branded searches and 38.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Disaster recovery platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/disaster-recovery-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/disaster-recovery-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.